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The Importance of Search Engine Optimization

Jason Yormark

About 80% of all searches come from the organic search engines and not the paid search listings. As a reference, paid search listings are searches that are actually paid for by the companies being found (typically found at the top and right hand side they will say “sponsored listings).

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%). One-third of marketers say they don’t which digital marketing tactic has the biggest positive impact on revenue.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. News and current events account for roughly 7% of mobile online time, followed by search at 6%. Email is the #2 priority.

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Social Media Marketing Madness [Cartoon]

Firebelly

Instead I leave you with an oldie but goodie cartoon from Hubspot. Image: HubSpot ] Have a great weekend everyone! I would generally post a weekly blog roundup today for you, our readers, but I honestly have not had the time to read many posts - let alone compile my favorites this week.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

While SEO is affected by PR and social media activities, metrics, and competitive actions, it’s internally focused (owned media), cannot be used to manage PR or social media marketing activities (except as they relate specifically to website optimization) and is separate from paid search or other online advertising activities.

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Hubspot 3 launches

Janet Fouts

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Landing pages.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. One-third of all organic search clicks on Google are on the first result. 43% of all online advertising dollars are spent on search ads. billion on paid search ads in 2013. Experience: The Blog ). DashBurst ).