HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. While there is some excellent information here, the wide range of topics covered (B2B, B2C, consumer demographics, TV, online, mobile, print…) ensures that while almost every marketer will find some information of value in the report, each reader will also have to sift through a bunch of figures and charts they don’t give a flying rat’s tail about in order to find those nuggets. Content aggregation ?). MORE >>

Cartoon: HubSpot via Flickr, CC 2.0. It is all perspective , and as a business owner or strategist you need to cut through the fluff and look at things properly so you can decide the value of every marketing channel out there. Guest Posts How To Howie Goldfarb Social Media analyzing data compete facebook hubspot Marketing mobile Yelp If you read the news or popular blogs, you get a lot of numbers thrown at you. Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Sounds way more impressive. MORE >>

However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. According to an eBook (“100 AWESOME Marketing Stats, Charts & Graphs&# ) released by HubSpot , the average budget spent on company blogs and social media has nearly doubled in two years. Here, I will get more into some statistics presented by HubSpot to present why it’s actually effective to run a blog. HubSpot). Here, I’m not saying that it’s impossible and that businesses should not make use of e-mail marketing. HubSpot). MORE >>

At the same time Hubspot put out it’s 3rd state of The Twittersphere report.  As new marketers and companies flock to Twitter, their predisposed notions of how to use Twitter have been fueled not only by us subconsciously, but also by other marketers and individuals who “think&# that the best way to use Twitter is as a one to many broadcast mechanism. Subconsciously, we have become a party to and have embraced traditional marketing on Twitter. I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. MORE >>

Joining Facebook, Twitter or LinkedIn is not something that will revolutionize your company or your marketing efforts. Presentation by HubSpot : Similar Posts: Simple Tips to Generating More Business Leads Through Social Media. Best Practices of Cross-Platform Social Media Marketing [presentation]. Social Media Tips analysis audience Facebook HubSpot lead generation Linkedin Presentation Slideshare statistics Twitter value creationTweet Recently, I wrote a blog post with some simple tips on how to generate leads using social media. Get them to notice you. MORE >>