Hubspot 3 launches
SEPTEMBER 5, 2012
The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Now Hubspot is changing that. Landing pages.
Lessons from HubSpot’s State of Inbound Marketing Report
APRIL 29, 2013
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here. Inbound marketers plan to hire an average of 9.3
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.
54 Pearls of Marketing Wisdom from HubSpot
MARCH 19, 2012
The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” ” Maddie Grant: “Marketers should stop marketing and start connecting.
Is Inbound Marketing Actually Profitable or Just a Slogan
Convince & Convert
AUGUST 27, 2014
Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. It was our first detailed look into the financial health of HubSpot, and after reading it pretty carefully, I am left with a provocative question. Hubspot has been around since 2006, and their S-1 details financial information from 2009. Maybe you will be, too.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 500 firms. ( V3 Integrated Marketing ). But 3.1
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Slide 17: Websites and email dominate marketers’ time. Content aggregation ?). Email.
Context Marketing in Context: Beyond Inbound and Content
DECEMBER 10, 2012
Everything evolves and so does marketing. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. The multiple contextual dimensions of an integrated and customer-centric marketing view are so essential you will read more and more about context marketing in coming months. The term context marketing is not new.
The State of the Internet Marketing World [Statistics]
JULY 4, 2012
Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Use paid and organic marketing on Facebook to influence the conversion actions that drive your business.
Inbound Marketing versus Outbound Marketing: a Pointless Debate
JUNE 8, 2011
Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound perspective. Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing
Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing
OCTOBER 14, 2011
For many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. Blog Inbound marketing Web Analytics Avinash Kaushik ClickTale heatmap HubSpot inbound marketing web analyticsWeb analytics offers enormous possibilities for those able to take all out of it. However, if you want to go a step further and know the efficiency, [.].
[Cool Infographic Friday] How to Speak Marketing Automation
MAY 22, 2015
This one made me giggle. Do you use Marketo, Eloqua, Pardot, Hubspot or Act-On for your marketing automation? Then you might need this visual thesaurus. Cool Infographic Friday
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
It will get you ready to rule the world…or at least your vertical market (because, let’s be real, only one of us can rule the world and that is my goal). I’ve had many questions about who this is for. It’s Communication Content earned media Google analytics HubSpot leadpages online course owned media Rainmaker squarespace unbounce WordPressBy Gini Dietrich.
6 Simple Steps to Lower Your Cost Per Facebook Fan
MAY 25, 2016
How to improve your marketing in only five minutes per day.”. “We help women business owners drive more sales.”. Breakdown by age, gender, region, country, etc.: You might find that some demographics convert at a lower cost per fan depending on your market. You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. If you’re planning to implement a new content marketing initiative or refine your current program, it can be challenging to gather ideas to meet your goals.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. According to research from HubSpot , “Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. Despite the many business benefits of blogging , it remains an underutilized tactic.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Closing the loop on marketing ROI becomes both easier and more complicated at the same time. Does the Marketing Automation tool provide any insight?
Disruption Of Disrupted
MAY 14, 2016
It is a book about a company that I know and respect ( HubSpot ). The read was all-the-more interesting, because I've known about HubSpot, since the company's inception. I've spoken for many years at HubSpot's Inbound event. Still, everyone must not forget that this is Dan's opinion about the tech, marketing tech and startup world. digital marketing. hubspot.
How To Reboot Your Marketing - A Quick Video Primer
FEBRUARY 21, 2014
As part of the promotion for the book, I spent several days in Boston attending HubSpot ''s incredible Inbound 2013 event. There were thousands of small, medium and large-sized businesses on hand that were all attempting to figure out and/or optimize their inbound marketing strategies. hubspot. hubspot inbound. inbound marketing. inbound marketing strategy.
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities. Sharing endless streams of promotional content isn''t marketing - it''s spamming. Are you blogging, Facebooking, tweeting, or pinning?
Why B2B Marketing Must Embrace Ninja Customers
Convince & Convert
JANUARY 19, 2014
This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. Brian Halligan , co-founder of B2B inbound marketing software company Hubspot agrees, and has seen this shift first-hand (this is an excerpt of the interview he did with me for my book, Youtility ): “I started my career as a sales guy in the 90s.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. HubSpot. Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Read the case study. .
The New Rules of Social Marketing and PR
Convince & Convert
NOVEMBER 24, 2015
Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. Why the shift in PR and marketing timelines means an opportunity to cut out the media middleman and reach your audience directly.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
It’s mostly a playground for engineers and marketers. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 12 Google+ Marketing Tips From the Pros by Social Media Examiner. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. It will fundamentally change SEO.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. sacevero.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation.
Marketing is the NFL Quarterback of Business
Convince & Convert
SEPTEMBER 10, 2014
Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than the marketing approach. It really got me thinking. It matters.
Email Marketing: The Customer-Centric Culture Failure
MARCH 8, 2012
Earlier this week, I received Econsultancy’s Email Marketing Industry Census 2012 report. It shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’ Email ranks second after SEO, when it concerns reported ROI and this [.]. Blog Connected marketing Email marketing Inbound marketing Research customer-centricity Econsultancy email marketing HubSpot personalization ROI segmentation
5 Educational and Inspiring Social Media Diagrams
FEBRUARY 22, 2011
Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. In this post, I have chosen 5 of the 22 visual concepts presented by HubSpot, which I find most inspiring. Making an Integrated Marketing Communication Effort. Popular Posts From The Last Month.
Why 2016 Will Be the Year of Video Marketing
Convince & Convert
APRIL 8, 2016
The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. It’s a chance to take your marketing strategy into the stratosphere. It’s a fresh start—a chance to do marketing better. And Here are just some of the many reasons 2016 is the year of video marketing. 1. HubSpot).
The 6-Step Path to Creating Inherently Useful Marketing
Convince & Convert
AUGUST 7, 2013
Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need. Instead, they are giving away useful information and resources so that they can market sideways – getting involved in the lives of their customers in ways that transcend the transactional. Enjoy!
5 Video Marketing Tips
JUNE 23, 2016
So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! All of these prove that video marketing is the next big thing in business this year. Remember: 68% of businesses have vowed to up their video marketing budgets this year.
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Photo credit: DIY Marketers.
Five Step Process for Using the Social Web
MAY 24, 2012
Fliptop is a tool that will let you upload email contacts from your computer, an email marketing platform, social media, or Salesforce. We use both Google analytics and Clicky at Arment Dietrich , but use InfusionSoft for Spin Sucks Pro and Hubspot for clients to generate leads, measure results, and figure out what’s working and what’s not. Play Where Your Customers Play.
B2B Marketers Are Humans, Too
Convince & Convert
APRIL 2, 2015
In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment.
New Social Media Research Uncovers the Big Problem for Businesses
Convince & Convert
JANUARY 4, 2015
In Q4 2014, Hubspot released new research called The Social Lifecycle. In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context. According to Hubspot, consumers expect brands to be on almost 3.5 different social platforms. click to tweet. social platforms.