Jeff Esposito

SEPTEMBER 30, 2011

How was your week? The Stupid Things You Do at Work (and How to Fix Them) – I read this article on Monday and was turning back to it for a smirk. How to find a job using social media. Only downside to the week was the humidity and flipping rain yesterday, hopefully the weekend is nicer. Social Media Job Search with @cspenn.

Social Media 38

Social Media Research Team Activities 38

Jeff Esposito

APRIL 19, 2013

That’s what Friends are For: How Kraft Can Neutralize a Crusading Food Blogger – I love what Kraft did here… fighting an online bully with FACTS even if she doesn’t care. How to become internet famous for $68 – ahh I love the Internets…. Click and you won’t believe it. Bonus – Faith in Humanity Restored.

Class 43

Class Eventful Blogger How To 43

Jeff Esposito

FEBRUARY 20, 2013

How to Sell Your House for More Money. Below is the list of books I read in 2012 (hyperlinked books have reviews): The Flinch. Home Buying Everything You Must Know. The Social Media Strategist. No B t Social Media. The Pursuit of Happyness. The Science of Social. The end of Business as Usual. Sea of Monsters. The Titan’s Curse.

Loyalty 44

Loyalty Review LinkedIn Buy 44

Jeff Esposito

MARCH 8, 2013

Yes hacking is bad, but at the same time how does a cyber-criminal get access to a computer in prison? Marketers are facing a content skills gap – attention job seekers… learn how to write and create. Television’s Future Has a Social Soundtrack – a good look at the soundtrack of social TV and some thoughts on the implications.

Facebook 37

Facebook Class Skills Marketing 37

Jeff Esposito

FEBRUARY 18, 2013

One company that knows how to develop and capitalize on stories is Disney Pixar. Companies of all shapes and sizes tell stories to the people who consume (or might like to consume) their products. One of the hardest things for companies in today’s day and age is developing a captivating story.

Price 46

Price Company Buy Products 46

Jeff Esposito

MAY 3, 2013

57% Would Not Give Up Social Media On Vacation In Exchange For A 25% Hotel Discount – man not sure how to say it, but the 57% from this survey are idiots. Spurs (which they lost) – Nothing says we’re gonna win like handing out white towels before a do or die game. Vacation is me time so social takes a siesta along with me.

Data 38

Data Hotels Discount Survey 38

Jeff Esposito

NOVEMBER 2, 2012

They also followed their do no evil mantra with facial recognition and understand how to work with businesses as opposed to those other guys. While I admit that I like to rail on Google for Plus, I must admit that I love the company and the products they put out.

Google 40

Google Transportation Influencer Study 40

Jeff Esposito

FEBRUARY 9, 2012

How to Make Your Content Go Viral – I love having smart friends who know how to pick you up. Did it have any unexpected twists and turns? Hope it was a good one and that you have a great weekend. Without further blabberin’, here’s this week’s edition of Five for Friday. So from the bottom of my black heart Gini I <3 you for this.

Twitter 32

Twitter Social Media Campaign Company 32

Jeff Esposito

JANUARY 11, 2013

How to Tell Your Company’s Story – great bookmark for those of you who tell stories for a living. Hope to catch up next weekend, until then, check out this week’s edition of Five for Friday. Facebook Under Siege: Will It Ever Grow Up? this article is quite interesting to me.

Facebook 33

Facebook Compete Company Marketing 33

Jeff Esposito

MAY 10, 2013

How to protect cyclists – a few years back, I got run over by a car while riding my bike. Look forward to catching up next week. Until then, this week’s edition of Five for Friday will have to do. Beer Drones Deliver Brew to Concertgoers – what could go wrong with the South African innovation?

Meeting 34

Meeting Social Media Comments Products 34

Jeff Esposito

MARCH 29, 2012

Here’s How To Argue Productively – everyone likes to talk about innovation. Hopefully you’ve got some great plans and I will catch you next week, so see you then and here’s this week’s edition of Five for Friday. Innovation Is About Arguing, Not Brainstorming. This is definitely worth bookmarking.

Lurker 40

Lurker Foursquare Social Networking Communities 40

Jeff Esposito

MAY 8, 2013

Once you have that drafted out figure out how to get that in place. What are the things that you cannot delegate or get assistance on? What are the tasks that you should have passed along long ago? Who on your team should be helping you? This can be anything from a team brainstorming session to asking a boss or coworker for advice.

Team 43

Team Feed Feedly Types 43

Jeff Esposito

OCTOBER 20, 2010

At that time, I wasn’t sure I knew how to do that. Now that I am on this journey to learning how to hang up and experience real life in that moment, I thought I could share some tips and open up some discussion on why we should experience real life. DISCONNECTING. Do people still do that? Why should I? Let’s hear it.

Smart Phone 32

Smart Phone Communities Tips Groups 32

Jeff Esposito

JULY 8, 2011

How to engage and consult your community online -. How to Engage & Consult Your Community Online. Check out this post on what it can kill on top of your spirit. Me and the mustard – This post from Geoff Livingston puts the spotlight on the “me” and “I” in social media. Are you overusing the condiment?

Case Study 24

Case Study Consultant Study Communities 24

Jeff Esposito

JUNE 29, 2012

How to walk your human – well example #2 of the week for the internet surprising me is cats walking humans. When I thought that I had seen everything that there was to cook over an open flame, in comes the internet to say boy you ain’t seen nothing as was the case with the meat turtle… Get me one STAT!

Social Media 37

Social Media Foursquare Social Networking Activities 37

Jeff Esposito

JULY 15, 2013

On a random side note, do you think this kid will add this to his resume with the description “knows how to go viral?”. Do you have processes in place to make sure a snafu that happened in this governing body won’t happen at your business? If not, you should probably add that to your “To Do” list. Image NTSB.

Company 44

Company Transportation Press Release Apple 44

Jeff Esposito

AUGUST 8, 2012

Let the reporter (and their editor) decide how to edit the shot. Spokespeople giving ‘natural’ answers vs talking head corporate speak; visuals that represent the story (eg if it’s about pollution, smokestacks belching smoke). Also, don’t edit the shots too closely, let them run on a little bit.

Press Release 55

Press Release Conference Fashion Report 55

Jeff Esposito

DECEMBER 14, 2010

How to try to make a successful video. After reading, I took away some key nuggets including: Why partnering with an established Web-star may be better than going on your own (hint some have better audiences than prime time TV shows). Viral is a misnomer when applied to videos. Passion can lead to a full time gig.

Review 28

Review Video YouTube Communities 28

Jeff Esposito

MAY 25, 2011

They also have a player who could teach his peers on how to build up this bond without being offensive or deterring from the overall appeal of the NFL brand while also growing their own personal brand – Chad Ochocinco.

Social Media 38

Social Media Policies Training Guidelines 38

Jeff Esposito

NOVEMBER 8, 2010

If you’re looking for inspiration on how to get started or want to see how some major companies are doing it, check out the virtual Lithium Social Customer Summit. This includes not only building a community and conversation with customers but also monetizing and measuring the effectiveness of the company’s efforts.

Lithium 33

Lithium Case Study Forums Conference 33

Jeff Esposito

JUNE 3, 2011

The basics of social media measurement for business – Oliver Blanchard is one smart dude and he knows how to get straight to my heart – measurement. Broadcasting ones actions should be a choice not something you are born into… what say you? This post gives you some tenets for starting out measuring in the space.

Journal 39

Journal Community Platforms Social Media Data 39

Jeff Esposito

NOVEMBER 11, 2011

Sure he is smart and all that, but the guy really knows how to have a good time and chuckle at himself while getting his family in on the act… watch below: Filmmakers and Family Vacations: A Short Film from DanPerezFilms on Vimeo.

Vimeo 33

Vimeo Film Metrics Social Media 33

Jeff Esposito

SEPTEMBER 24, 2010

How many of these were you aware of? How to Respond to Comments on Your Company Blog – Shannon Paul has one very official blog and this article shows why. Blogs are a treasure trove when it comes to comments, but how do you respond to the no-so-nice ones or the flat out rude and insulting ones?

Survey 23

Survey Groups Groups Price 23

Jeff Esposito

JANUARY 26, 2011

Sure these goals are great; I am just having a problem setting benchmarks to put up as indicators of success and how to make sure that I am on track. If so, how do you benchmark? Increase blog traffic by 10%. Meet more of you during the year face to face. Do you set personal goals? Image – Lisa Van Alstyne.

Review 24

Review Meeting How To Company 24

Jeff Esposito

MARCH 6, 2015

Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Yes – Cole engages with real folks, she does not have an intern do it. She also sees it as part of her job to build a brand.

Social Media 20

Social Media Discount Training Team 20

Jeff Esposito

MARCH 6, 2015

Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Yes – Cole engages with real folks, she does not have an intern do it. She also sees it as part of her job to build a brand.

Social Media 20

Social Media Discount Training Team 20

Jeff Esposito

JANUARY 12, 2011

If someone knows how to get in touch with Bo Peep, I can fill her in on where her sheep are congregating – on social media. You probably remember the prose and some of the other verses about some lost sheep.

Construction 46

Construction Conference Hashtag Applications 46

Jeff Esposito

FEBRUARY 25, 2011

How to Survive the Social Crash – What would you do if all of your social networks went away? Social Media Killing Blogs…Here We Go Again. - I love when this fight sparks up and is always good to see folks from the communities lash out including WordPress’ Matt Mullenweg.

Class 31

Class Statistics WordPress Skills 31

Jeff Esposito

OCTOBER 18, 2010

Savvy marketers know how to use labels in the art of persuasion, calling your innermost thoughts and emotions to get you to act (or not). Labels exist because they are instantly relatable. You just say a word and the masses understand what you mean. And if they don’t understand, they FEEL something about that person, place or thing.

Sports 37

Sports Industry Brands Company 37

Jeff Esposito

MARCH 28, 2011

Still, I have an extensive network of people I follow on Twitter who, through link-sharing, insightful comments, witty @ replies, and other useful information, I have come to regard as a resource for any decision about what to do, where to go, and how to get there.

Foursquare 46

Foursquare Engineering Twitter Resources 46

Jeff Esposito

FEBRUARY 28, 2012

In a little over a week thousands of techies, hipsters and marketing folks will arrive in Austin, Texas for the interactive marketing portion of the 26th Annual South by Southwest Conference for five days of sessions, keynotes, events, networking opportunities and parties.

Tips 40

Tips Foursquare Badge Conference 40

Jeff Esposito

JANUARY 14, 2011

27 ½ ways how to become a social media expert rockstar ninja in 2011 – OK now I have to be honest here. WTF is Social Business – While this isn’t the title of the article, it is what my friend Janet Aronica tweeted out so I am going with it. Do you know what social business is?

Small Business 34

Small Business Team Social Media Social Networking 34

Jeff Esposito

OCTOBER 15, 2010

Lately I’ve been reading a book called How To Measure Anything during my commute, and it’s exactly what it sounds like. The author focuses on the so-called intangibles and immeasurable in business, and I am a giant nerd (in case there was any doubt left). The book was published long before the struggle to quantify social.

Social Media 33

Social Media Metrics Education Cost 33

Jeff Esposito

MAY 6, 2011

How to Conduct a Comprehensive Social Media Audit – I met Nikki Stephan at SXSW this year for a drink after months of chatting online. In this post from Dan Perez , the notion is brought front and center and well called bullshit on. If you only read one post in this list, peep out the Miami-based filmmaker’s blog.

Authentication 36

Authentication LinkedIn Conference Social Media 36

Jeff Esposito

NOVEMBER 12, 2010

How to Become a Thought Leader in Six Steps – The HBR always has smart pieces, there I said it. The platform called RockMelt looks to merge social media with social media. I am not sure what to think of it as I am just starting to test out the beta and will reserve comment for a week or so.

Lithium 28

Lithium Blogosphere Technorati Survey 28

Jeff Esposito

JANUARY 21, 2011

How To Build A Crappy Twitter Profile – You know you have seen them, bad Twitter profiles that do nothing for you. It is not only awesome but also responsible as many folks think that they need social media and might be getting sold a tub of snake oil from an opportunistic person with guru or ninja on their business card.

Policies 32

Policies Travel Social Media Consultant 32

Jeff Esposito

JANUARY 8, 2014

Facebook and the social media echo-chamber have failed the small business community in how to use the platform. From a social media “expert” standpoint, it was a follow-the-leader approach as opposed to here is how big brand X does things and how corner-coffee shop-Joe does things.

Meme 54

Meme Real Estate MySpace Organization 54