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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

Peers from a group, event, or networking event. Join adjacent and industry groups of your target personas. Joining and participating in groups that attract your target personas or adjacent can lead to insights into how those individuals generally talk about their business challenges and needs. Co-workers and colleagues.

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Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! if yes, please explain.

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How marketing automation empowers your team, and whole org

Sprout Social

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. Define your customer segments Segmentation categorizes your target audience into groups and lists based on specific factors, like job title, industry, buying intent and past interactions.

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“Digitally Mature” Companies Make More Money

The Realtime Report

The report measures companies along two dimensions: 1. And here’s how the four groups compare when it comes to profitability: And when it comes to stock market performance: As you can see, companies with a greater commitment to organizational change are more successful. Here’s the full Capgemini report:

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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

We’re reimagining that customer care experience with our acquisition of Sparkcentral , a platform that helps the world’s most customer-focused brands deliver exceptional service via social and messaging channels including SMS, WhatsApp, live chat, Twitter, Facebook, Instagram, and others. What does this look like when it comes together?

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. This age of marketing complexity benefits three groups, specifically. Grab a copy of this very interesting report for yourself (it’s free). You can’t.