Second, SMS is mainly used to reach consumers that are in market — sending them exclusive offers, deals and reminders. SMS is an important factor for engagement,” he said. His quarterly mobile data reports are chock-full of key data points and his events  — where MobileGroove is a media partner — are must-attend and standing-room-only. I’ve gathered some of the best moments and comments here: Isacke from Telefónica: On free messaging apps cutting into operator revenues: “Shame on us as carriers for not innovating in #SMS” like WhatsApp has done.” MORE >>

ComScore reports (2010) that about 31, 4% of those users download applications for their mobile device and 21,8% access social media sites through their mobile devices. AdMob reported (July 2010) that those mobile device users spend more than 30 minutes on apps daily. GraphicMail Mobile Campaign Case Studies Prove Effectiveness of SMS Text Messages with Links to Mobile Sites. Mobile Will Be 22 Percent Of Search Revs Next Year — Report. Free report: Get found and get leads the smart way. Downlod the free report here. Build a mobile app. MORE >>

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! eMarketer reports that consumers force retailers to adopt social strategy. The best part is you can incorporate this method with your offline advertising.  Have a local radio spot? 32655 is FBOOK, in case you were wondering. There are a few stipulations. Second, you have to have a custom URL for your page. MORE >>

Start collecting mobile phone numbers from your customers and organize them in a database so you later send personalized SMS to them, to inform them about specials and news. Free report: Get found and get leads the smart way. Downlod the free report here. Get Found Online inbound marketing Mobile Marketing Mobile Inbound Marketing for Restaurants mobile marekting Mobile Restaurants Marketing sms marketingThere are 6.8 billion people on the planet. billion Own a mobile phone. 70% of all mobile searches are acted upon within an hour vs. 30% of all traditional searches. MORE >>

In episode #9 of M-Pulse I examine a recent report from analysis firm Ovum that claims social messaging applications cost mobile network operators US$13.9 billion in lost SMS revenue last year. Neha Dharia , consumer analyst at Ovum and author of the report tells us collaboration, not competition is the way to succeed. In South Korea, for example, the staggering popularity of social messaging services such as KakaoTalk and Daum’s MyPeople have driven down SK Telecom’s SMS traffic considerably. How can mobile operators hold their ground? In a word: buoyant. MORE >>