Remove influence
article thumbnail

How PR and Social Media Can Work Together

Webbiquity SMM

So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage.

article thumbnail

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Identify the key influencers in your market. Find relevant groups on Facebook and LinkedIn.

Vocus 184
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Social Bookmarking Works [Plus 7 Tools To Help You Do It]

Hootsuite

That’s where social bookmarking comes in. Bonus: Download a free guide to learn how to use social media monitoring to boost sales and conversions today. What is social bookmarking? Social bookmarking is a way for users to search, manage, organize, and share web pages. How does social bookmarking work?

article thumbnail

Which Social Media Channels Should I Use For My Business?

yMarketingMatters

One of the most powerful features of Linkedin is “Linkedin Groups” which provide a place for professionals in the same industry or with similar interests to start and participate in a discussion within a Group. Groups can have a hundred to thousands of members, so the exposure is significant.

article thumbnail

Social Media Success Starts with Listening

Webbiquity SMM

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Follow the influencers.

SM2 189
article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business.

article thumbnail

What Content People Share And Why They Do It

Mindjumpers

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Content is an enormously broad concept that we use every day without really defining it.

Content 213