How PR and Social Media Can Work Together
DECEMBER 6, 2010
Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.
Nine Notable Uses for Social Bookmarking
Buzz Marketing for Technology
JULY 24, 2008
Webupon > Social Bookmarking. Nine Notable Uses for Social Bookmarking. Bookmarking doesnt need to be limited to tracking websites for yourself. Social bookmarking sites excel at maintaining an online grouping of websites for many purposes (e.g. Electronic bookmarking functions have been used by academics and other professionals for years as a means of sharing information and collaborating on projects. However, have you ever thought more deeply about how you can use social bookmarking? Use bookmarks as your own â??peopleâ??
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Quick Jump: Social Media: Getting Started, Implementation, and Execution. Social Media: General.
Content Marketing: What Content People Share And Why They Do It
MAY 22, 2011
However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency. Is content marketing about telling relevant stories or nothing more than a trigger to get stories told? Thus context.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. know—Reddit?
What the ComScore Digital Year in Review means for small biz marketers
FEBRUARY 9, 2011
If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Most importantly, what the report says to marketers is INTEGRATE. What’s your social currency?
Nuggets from Social Media workshops as of late. : Community Group Therapy
Buzz Marketing for Technology
JULY 7, 2008
Nuggets from Social Media workshops as of late… posted in Uncategorized |. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. think the same is true for the bevy of social tools. Social.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Marketing Tips, Tactics and Guides. s, 50?s,
Analytics for Content Marketers and Bloggers: What Do You Need to Track?
NOVEMBER 9, 2014
The term “content marketing” refers to strategic marketing techniques where you create valuable and relevant content to attract a clearly defined audience. You’ll use this content to market a product and/or service in an attempt to generate profit through your blog or business. Increase social buzz through shares and/or likes? Desired Results. Production. Bitly.com.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. What groups do they belong to?) How are your competitors approaching the market? are they more likely to use Facebook or a specialized discussion forum?
How (and Why) to Map Your Company’s Digital Landscape
MARCH 30, 2012
With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. This analysis will help you understand: • Where your prospective buyers are congregating in social media, and what they are talking about. What your competitors are doing in social media.
Advice for a New Internet Marketer (or How to Spot Internet.
Techipedia: Tamar Weinberg
MARCH 10, 2010
She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. All social media etiquette rules were not heeded to. Internet Marketing?
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Yet remember email is a social network. Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. 1) Listening: Gleaning market and customer insight and intelligence 10. Collect case studies of social media success. Bookmark them. Gently.
How Social Media Can Be Magic For Your Blog
FEBRUARY 22, 2016
Social media can be the magic that helps people find your blog articles. A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Blogging and social media not only amicably co-exist, they complement each other.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create animations?
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email?
Best Internet Marketing Blog Posts of 2007 Â» Techipedia | Tamar.
Techipedia: Tamar Weinberg
JANUARY 5, 2009
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Internet , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design , Websites > Best Internet Marketing Blog Posts of 2007 Best Internet Marketing Blog Posts of 2007 by Tamar Weinberg on December 26, 2007 Share Last year, I ended 2006 with a great (and still pertinent) list of blog posts and articles that I felt were really the best in their class in the area of Internet Marketing. Rae explains all.
12 Reasons Your Business Needs a Social Media Marketing Program.
Saying It Social
JUNE 3, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms. Are you using social media to grow your business?
30 Awesome Blogging Guides, Tips and Resources
MAY 14, 2013
Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Tips to Becoming a Top Blog in Your Industry by Social Media Examiner. Why Blog. Did you hear that?
28 Resources from My Internet Marketing Toolbox
MARCH 1, 2010
You are here: ViperChill » Business » 28 Resources from My Internet Marketing Toolbox 28 Resources from My Internet Marketing Toolbox Written by Glen, this post has 78 Comments Have you heard of Matt Wadsworth? Crazy Egg Crazy Egg was created by one of my favourite guys in the internet marketing space, Neil Patel. MARKET SAMURAI- Keyword Tool. No problem.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
Three ranking factors that have recently taken on increased importance from Google (and will therefore likely soon become important to other search engines as well) are content quality and authority, social media links and content freshness. What’s more, blogs are a central component of web presence optimization , and the core of a productive social media strategy. creating a group blog) can help spread the load and allow for more frequent posting, a variety of styles, and broader topic coverage. Why are so many companies now embracing blogging? Location. Author(s).
Book Review: Social Media Marketing
NOVEMBER 2, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Networking (Facebook, MySpace, LinkedIn, etc.). Blogs. Amen!).
How Much of Your Traffic “Should” Come from Search?
JULY 2, 2012
Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog). final factor is social sharing. Website age.
How to Optimize for “Direct” Website Traffic
AUGUST 22, 2012
One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. First off, by definition , direct traffic is all visitors who “arrived at your site directly (by typing the url) or via a bookmark.”
Successful Blogging for Small and Medium Businesses
MARCH 29, 2011
Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Think beyond the marketing team. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information. I’ve taken notes and almost ready.
Social Media Complainers – your new BFF's
MARCH 31, 2011
My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. Of those, 18% turned into loyal customers and bought more. The quicker the response, the happier the complainer and the more impressed the social media listeners are. What’s your social currency? They WANT a resolution.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. There are countless ways to track and manage your brand’s engagement and reputation on the social Web.
Tool Tuesday: SocialOomph
FEBRUARY 22, 2011
This is a discussion in social media circles today, and everyone has their opinion. The ability to AutoFollow is perhaps my favorite feature of Social Oomph. I’m pretty much on #teamfollow, which means if you follow me, I follow you. What’s your social currency? For those services, I use and suggest SocialOomph. So why do it at all? All Rights Reserved
What's your social currency?
APRIL 4, 2011
By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Your currency is your social media VALUE.
Book Review Wednesday: Wikibrands: Reinventing your company in.
MARCH 23, 2011
There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment. What’s your social currency? All Rights Reserved
44 Things Bloggers Should Be Delegating to Virtual Staff to Catapult Their Online Growth
APRIL 6, 2014
As someone that is all about productivity and helping other entrepreneurs achieve the ability to ‘buy time’ and inject that additional time into their businesses and lives, I’ve seen dramatic changes in not just productivity levels, but also income levels, after strategizing with content marketers on the way they can simply get more done by working with, and building a virtual team. Writer).
Interview with Social Media Citizen: J-P De Clerck
Social Media Citizens
OCTOBER 26, 2010
J-P De Clerck is Managing partner at Conversionation Consulting , a cross-channel interactive marketing consultancy without geographical borders. J-P is basically everywhere interactive media is discussed and you can find his posts and thoughts on over a dozen of blogs, online and offline media and publications about interactive marketing, mainly in Europe and the US. Too much really.
10 Reasons Why Your Business Needs a Killer Social Media Strategy
Techipedia: Tamar Weinberg
MAY 18, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch. What are your goals? Well done!
Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?
OCTOBER 5, 2010
Photo credit: Luna Vandoorne Vallejo In other words , a content curator is someone " who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online ". This is how marketing expert Rohit Bhargava defines what he thinks is one of the key emerging online editorial roles of the future. the flow of information she manages.
A Thousand Little Cuts of Social Media – A Kaizen Approach
MARCH 24, 2011
THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid. Start by asking your employees simple questions about social media.
Tool Tuesday: Qwitter
MARCH 1, 2011
We should never sit on our laurels in social media. Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. What’s your social currency? Its easy to get lulled into a false sense of success.
50 Ways Marketers use Social Media to Improve Their Marketing
OCTOBER 9, 2009
Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.