Techipedia: Tamar Weinberg

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. Take a look at a Google+ profile snippet as it appears in the search results. The Old Model.

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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. Google claims the update “incorporates new signals.”

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Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Live for just over a month, Google+ has already hit 10 million+ users, and it’s still not open to the pubic. Google+ is like a shiny new birthday toy. Learn About Google+ on Google+.

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9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

See Real Social Traffic with Google Analytics. If you’re tweeting about your latest blog post or sharing a new product on Facebook or Google+ then visitors will be coming to your website and showing up as traffic. Just like Google alerts, you can subscribe to email alerts to keep on top of anything that is happening.

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The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

But, though it didn’t receive as much attention as the launch of FBX, Facebook made another critical move in December when it allowed advertisers to target customers based on what they searched for in Google, Yahoo! Google is an obvious starting point, but there are lots of other search engines.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Duplicate content on pages is another way to get on Google’s black list. Webmaster Tools.

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Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

Think about how Google became so successful. There were search engines before Google and there were PPC platforms before AdWords. What Google did was to creatively pivot around existing platforms and do a better job of being more relevant – for consumers and targeted for advertisers. Cartoon Credit: Gaping Void.

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