Check out these stats on the mobile market … 1. “Of the world’s 4 billion mobile phones in use, 1.08 Mobile. One half of searches are done via a mobile device: smartphone,tablet, etc. Mobile. 86% use their mobile devices (smartphone/tablet) in conjunction with watching TV. My question, aren’t most of them watching TV on their mobile device too? Mobile Apps. Over 300,00 mobile apps have been developed in three years. But demand for download mobile apps is expected to peak in 2013. Mobile Web. MORE >>

Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket. All speakers agreed that mobile plays a more central role in marketing, impacting people and influencing their actions throughout the purchase funnel (from awareness to conversion and commerce). However, there was a lack of consensus when it came to answering THE big question: how will mobile play out in 2012? 2012 will be the year of the mobile web. MORE >>

The company also notes that the mobile app ecosystem has matured, making it tougher for smaller, niche developers to complete with larger organisations. The Consumer Insights Report shows that consumers are turning to their mobile devices to help them source venues such as restaurants, coffee shops, live concert performances and much more. 30 percent of those surveyed said they used their mobile devices on a daily basis to source local amenities. The survey showed that this practice is holding businesses back from embracing and making the most of mobile marketing. MORE >>

It’s a tall order on mobile, where marketers must navigate an increasingly fragmented landscape and ensure they are supporting all the different ways their customers consume Web services. Ronan Cremin cuts through some of the myths about our mobile device usage and behavior to reveal what we really need to know about mobile. As more customers access your site from mobile devices, you have to do more to deliver a good user experience. distinct and Web-capable mobile devices models. Mobile is massive. Mobile is displacing PC. That was then. MORE >>

Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was Google to be more kind with our private information? And, because it’s a Google product, the search engine giant ranks content higher if it’s promoted through the platform than that on any other social network. And, at least according to a recent survey from ACSI , users are more satisfied with it than with Facebook…mostly due to the fact that its mobile app reigns supreme. But mobile isn’t the only reason it’s winning in satisfaction. MORE >>