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TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips

Social Media Today

TikTok's latest guide looks at how auto marketers can make best use of the app for their promotions.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257
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Discover the Fast Lane of Social Media: TikTok Leads as Brands Shift Gears According to New Dash Hudson Report

Bill Hartzer

The study shows a general deceleration in follower growth across all platforms, yet TikTok defies this trend with an average monthly follower growth rate of 8%, substantially outpacing its competitors—11 times faster than Instagram and 7 times more than YouTube.

Report 87
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. This is User-Generated Content, the holy grail of social media.

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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

I use the Within Marketing Pulse to track Facebook CPM and other information. We should also check to see if CPM costs are generally trending up during the holidays. Prior to November, it was generally around $12.50. Overall, Facebook CPM is moving generally along that $12.50 Year-Over-Year Comparison.

CPM 196
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Who Needs a Podcast Guest?

Jon Loomer

In general, I find that it makes for a much more natural conversation if we have some sort of connection already. I’m an accidental marketer who takes a soft sales approach , so I’m not into any of the hustle culture or scammy marketing stuff. Overall, I prefer to go on shows with people I know or who know my story.

Education 143
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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229