Waxing UnLyrical

MARCH 22, 2011

And I really liked the way Steve described the everyday task of information discovery: “scanning to learn what we don’t know we don’t know.&#. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common.

Research 172

Research Focus Group Survey Statistics 172

Sprout Social

MARCH 7, 2022

This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy. Even the most intentional question list can return biased results if it’s not informed by accurate insights. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. . — Brooke V.

Survey 93

Survey Brands Sentiment Template 93

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Hootsuite

JUNE 28, 2023

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Dark social provides valuable information Dark social is all about connection. Source: Hootsuite’s Digital Trends report 2. A lot of that talk centers around advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Inform your content strategy.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Audiense

JUNE 13, 2017

We base this on their interactions, information within the profiles of users and public information including demographic censuses.”. A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). The unique influencers within the Champions League Final audience.

Sports 126

Sports Focus Group Eventful Influencer 126

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo. Maybe you want to see which product type your customers are talking about the most on Twitter.

Content 144

Content Meeting Process Sentiment 144

Buzz Marketing for Technology

MAY 9, 2012

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.

Data 222

Data Sample Samples Survey 222

Sprout Social

FEBRUARY 13, 2019

They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. The answers to these questions reach beyond brand and even marketing.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Hootsuite

MAY 2, 2023

Don’t worry: your personal account will be separate from your business page, so your personal information will remain private while you act as the admin for your business page. If you aren’t ready to write one, you can add that information later. This includes your contact information, website, and business hours.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Want more information first? What power! On LinkedIn alone, 35.5

Tools 94

Tools Sentiment How To Team 94

Waxing UnLyrical

JUNE 24, 2015

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto.

Content 100

Content Committee Marketing Consultant 100

Audiense

FEBRUARY 8, 2017

Step forward Fred Graver , a four-time Emmy winner whose use of Twitter and Audiense has made it possible for him to reduce risk further than ever before in the creation of his new TV series, while also extracting real world inspiration for his characters. Why did you need to use Twitter data to make the show? What’s that future like?

Data 60

Data Focus Group Compete Twitter 60

Webbiquity SMM

DECEMBER 21, 2010

There’s no better source of information than your prospects and existing customers to help generate new product ideas. Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Convince & Convert

NOVEMBER 17, 2016

What if there was a way for you to use this downtime to inform your organization and increase brand awareness? Before you introduce a formal or informal program, you need to answer the frequently asked question, “What’s in it for me?” Respond to emails. Dial into a conference call. Start the workday.

Survey 60

Survey Education How To Hotels 60

Twist Image

AUGUST 5, 2011

They don't need the feedback of the poorly-informed masses." New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). These visionaries need a sounding board of like-minded individuals who can grasp their ideas. chris messina. groupthink.

Wikipedia 97

Wikipedia iPad Hashtag Apple 97

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. The solution?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Kikolani

JUNE 27, 2013

Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers. ” This information is updated instantly and is useful for understanding who consumers think your competitors are, and how you stack up. Be sure to follow Kristi on Twitter and Facebook.

Tools 141

Tools Patterns Adwords Advertising 141

Convince & Convert

AUGUST 27, 2015

Information overload can be a real problem–both personally and professionally ( big data! Information overload can be a real problem–both personally and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? Television. Said another way, 42.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand.

Brands 114

Brands Klout Reputation Digg 114

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss. More about this blog here.

Research 265

Research Social Media Marketing Retail 265

Social Media Marketing

DECEMBER 4, 2009

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. Once your reservation is complete, you'll be able to share it on Twitter and Facebook to tell your friends about it - and show them the design you've chosen. Lots of information, I know.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. It’s changed the way we find news and information. You can do online focus groups. Communispace is one way to build an online community for focus groups. Learn to share information internally.

Focus Group 49

Focus Group Survey Influencer Issues 49

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Or, apply the same concept to Twitter. Getting visitors to complete the form and share their information is the whole point of this exercise!

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Oktopost

OCTOBER 28, 2019

Finally, make sure that what’s left reflects current and accurate information. Search for groups related to your industry and area of expertise, then join them. Keep in mind that large, popular, or broadly-focused groups can become very crowded — to the extent that it’s not always easy to stand out and be noticed.

B2B 69

B2B Brands Tips Notification 69

The Marketing Blog

OCTOBER 10, 2008

BarCamp Delhi is proposed to be a camp where enthusiasts get together and discuss/ brain-storm/ share opinions/ information/ wisdom about anything. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Yeah we are talking about BarCamp !

Startup 109

Startup Web 2.0 SMS Proposal 109

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Starting a fan page on Facebook and a business account with Twitter is sort of like moving into a new neighborhood. Twitter is a fantastic tool to use. It finds your customers Companies using traditional marketing methods (e.g.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Network Marketing

AUGUST 14, 2010

Share to Twitter Share to Facebook Share to Google Buzz Posted by Pervara Kapadia at Saturday, August 14, 2010 6comments: social media marketing said. I've had success using Social Media and won business asa direct result of using Twitter. I've saved a couple of customers who were thinking of leaving and had posted on Twitter.

Social Media 93

Social Media How To ROI Reputation 93

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Follow the mentions above, plus speakers and panel members from #SMAZ on the SMAZ Twitter List. Social Media Strategy. More #SMAZ Reviews. Your Thoughts.

ROI 114

ROI SEO Social Media Tips 114

Sprout Social

AUGUST 23, 2016

The old ways of finding out information about consumers aren’t as effective today. There are a couple ways to find additional information on your audience. Some users put a lot of helpful information in their bios, which often gets overlooked by social businesses. Luckily there are easier ways to get the information.

Social Media 40

Social Media Avatar Social Networking Compete 40

Kikolani

AUGUST 18, 2015

But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). Besides that, and more importantly, you need to own a Facebook page, a Twitter account, a LinkedIn company page and a Pinterest business page in order for you to advertise on those social platforms. How did it go?

Content 60

Content How To Reddit Campaign 60

Social Media Network Marketing

MAY 31, 2010

Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. To have better idea about the same just click on the link given hereby at [link] I like your information it is helpful to me.

Social Media 62

Social Media Social CRM Reputation Widget 62

Social Media Network Marketing

MAY 18, 2015

If you have information and knowledge on a specific topic then go ahead and write on this Social Media Platform. From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. Amongst many good things TSU has encouraged all to Interact!

Yahoo 50

Yahoo Social Media URL Brands 50

Hootsuite

APRIL 7, 2021

By comparison, TikTok has 689 million active users, and Twitter has 353 million.). Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs. For more information, read Clubhouse’s helpful FAQ on founding clubs, over here.

Influencer 143

Influencer Privacy Template Templates 143