Hootsuite

MAY 2, 2023

Don’t worry: your personal account will be separate from your business page, so your personal information will remain private while you act as the admin for your business page. If you aren’t ready to write one, you can add that information later. This includes your contact information, website, and business hours.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Sprout Social

JUNE 12, 2016

Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.

Social Media 40

Social Media News Twitter Focus Group 40

Sprout Social

MARCH 7, 2022

This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy. Even the most intentional question list can return biased results if it’s not informed by accurate insights. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. . — Brooke V.

Survey 92

Survey Brands Sentiment Template 92

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

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Study Company Web 2.0 Twitter 180

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Audiense

JUNE 13, 2017

We base this on their interactions, information within the profiles of users and public information including demographic censuses.”. A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). The unique influencers within the Champions League Final audience.

Sports 127

Sports Focus Group Eventful Influencer 127

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Inform your content strategy.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Buzz Marketing for Technology

MAY 9, 2012

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.

Data 222

Data Sample Samples Survey 222

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo. Maybe you want to see which product type your customers are talking about the most on Twitter.

Content 143

Content Meeting Process Sentiment 143

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Want more information first? What power! On LinkedIn alone, 35.5

Tools 91

Tools Sentiment How To Team 91

Sprout Social

FEBRUARY 13, 2019

They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. The answers to these questions reach beyond brand and even marketing.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Webbiquity SMM

DECEMBER 21, 2010

There’s no better source of information than your prospects and existing customers to help generate new product ideas. Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Waxing UnLyrical

JUNE 24, 2015

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto.

Content 100

Content Committee Marketing Consultant 100

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? kevinertell Great post, Adam.

Research 265

Research Social Media Marketing Retail 265

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. The solution?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Audiense

FEBRUARY 8, 2017

Step forward Fred Graver , a four-time Emmy winner whose use of Twitter and Audiense has made it possible for him to reduce risk further than ever before in the creation of his new TV series, while also extracting real world inspiration for his characters. Why did you need to use Twitter data to make the show? What’s that future like?

Data 60

Data Focus Group Compete Analysis 60

Oktopost

OCTOBER 28, 2019

Finally, make sure that what’s left reflects current and accurate information. Join Groups. Some platforms, chiefly Facebook and LinkedIn, include groups you can join to share and discuss posts among people with similar interests. Search for groups related to your industry and area of expertise, then join them.

B2B 69

B2B Tips Brands Notification 69

Convince & Convert

NOVEMBER 17, 2016

What if there was a way for you to use this downtime to inform your organization and increase brand awareness? Before you introduce a formal or informal program, you need to answer the frequently asked question, “What’s in it for me?” Respond to emails. Dial into a conference call. Start the workday.

Survey 60

Survey Education How To Hotels 60

Twist Image

AUGUST 5, 2011

They don't need the feedback of the poorly-informed masses." New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). These visionaries need a sounding board of like-minded individuals who can grasp their ideas. chris messina. groupthink.

Wikipedia 97

Wikipedia iPad Apple Hashtag 97

Convince & Convert

AUGUST 27, 2015

Information overload can be a real problem–both personally and professionally ( big data! Information overload can be a real problem–both personally and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? Television. Said another way, 42.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Kikolani

JUNE 27, 2013

Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers. ” This information is updated instantly and is useful for understanding who consumers think your competitors are, and how you stack up. Be sure to follow Kristi on Twitter and Facebook.

Tools 141

Tools Patterns Adwords Engineering 141

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand.

Klout 114

Klout Brands Reputation Digg 114

Social Media Marketing

DECEMBER 4, 2009

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. Once your reservation is complete, you'll be able to share it on Twitter and Facebook to tell your friends about it - and show them the design you've chosen. Lots of information, I know.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. It’s changed the way we find news and information. You can do online focus groups. Communispace is one way to build an online community for focus groups. Learn to share information internally.

Focus Group 49

Focus Group Survey Influencer Issues 49

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Or, apply the same concept to Twitter. Getting visitors to complete the form and share their information is the whole point of this exercise!

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

The Marketing Blog

OCTOBER 10, 2008

BarCamp Delhi is proposed to be a camp where enthusiasts get together and discuss/ brain-storm/ share opinions/ information/ wisdom about anything. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Yeah we are talking about BarCamp !

Startup 109

Startup Web 2.0 SMS Proposal 109

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. Here’s how to promote your business and reap the benefits of Facebook group marketing. Facebook page vs. group. Benefits of Facebook groups for business.

Groups 144

Groups Groups Engagement Facebook 144

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Reply Jay B.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Kikolani

JANUARY 26, 2010

Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. Follow the mentions above, plus speakers and panel members from #SMAZ on the SMAZ Twitter List. More #SMAZ Reviews.

ROI 114

ROI Social Media SEO Tips 114

Social Media Network Marketing

AUGUST 14, 2010

There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. One group profess that Social Media has not as yet reached the stage of measurement and the other group states that Social Media can be measured. Do join in.

Social Media 93

Social Media How To ROI Reputation 93

Social Media Network Marketing

MAY 18, 2015

If you have information and knowledge on a specific topic then go ahead and write on this Social Media Platform. From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. This Facebook Group URL You Can Share As well.

Yahoo 50

Yahoo Social Media URL Brands 50

Techipedia: Tamar Weinberg

MARCH 12, 2009

Because this critical post of Royal Caribbean disappointed me, I polled my Twitter followers for feedback. On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. In the long run, did the viral marketing campaign result in more positives, or negatives?

Brands 133

Brands Message Boards Travel Forums 133

Kikolani

AUGUST 18, 2015

But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). Besides that, and more importantly, you need to own a Facebook page, a Twitter account, a LinkedIn company page and a Pinterest business page in order for you to advertise on those social platforms. How did it go?

Content 60

Content How To Reddit Campaign 60

Sprout Social

AUGUST 23, 2016

The old ways of finding out information about consumers aren’t as effective today. There are a couple ways to find additional information on your audience. Some users put a lot of helpful information in their bios, which often gets overlooked by social businesses. Luckily there are easier ways to get the information.

Social Media 40

Social Media Avatar Social Networking Social Media Management 40