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A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community. What you may not know is that I am also a huge Red Sox fan.

The Spin Sucks Inquisition: Samantha McCain

Spin Sucks

focused on my new job, learned new skills, and spent a good year figuring out where I wanted to give and donate time. Where You Can Find Samantha McCain You can find Sam on Twitter , Facebook , and  LinkedIn. You can also find her working on—and upgrading— The Focus Group blog. By Gini Dietrich Like many people featured here, I met Samantha McCain on the Interwebz.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post  that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S. When online, Twitter Insiders are always available–so they’re ideal for performing fast, continuous research.

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible. The possibilities are endless.

How Manwich Could Use Twitter Without Even Being On It

Waxing UnLyrical

Well, recently  Gini Dietrich  invited  Lindsay Bell  to dinner via The Twitter. Because if you do a Twitter search for Manwich not only do you see a lot of tweets, you gain a lot of knowledge about the product’s demographics, who eats a Manwich out of love, or out of necessity, or … As you can see, Manwich, which doesn’t even have a Twitter account, is talked about a lot.

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The Emotion found in Social Data

Buzz Marketing for Technology

Focus Groups – are skewed in three ways:  small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.  Data Mining Emotion Facebook Listening Social Media Twitter Andrew Jeavons emotion Social media data Survey AnalyticsLet’s be clear.  That is exactly why Social Media is so special, so different. 

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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” in response to a Twitter comment, which, given that this refers to Hamilton’s transit system, displayed a lack knowledge of a basic fact of the city’s everyday life. Some city councillors were calling for Dialogue Partners to be fired and voiced their opinions on Twitter: Controversy. Conflict.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

Ideas and products that might have been killed before are now becoming  alternate ending ,  hugely successful products , and breakout hits  because brands now understand that going directly to their fans are often better indicators of success than surveys, ratings, and focus groups. After all, you’re not in business just to amass likes, followers, and fans are you? Your history.

Actionable Data is Better than Big Data (And Learning Trumps Both)


” I remember at the time that Elizabeth Engel was overheard on Twitter saying something to the effect of “Before associations get too into big data, they might want to get their arms around the little data they already have.” We’re good at focus groups that generate tiered sponsorship packages. ” Well said. think learning is the hardest.

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The Marketing of Marketing is not Telling Us The Whole Story About Member Research


We wade through more messages about channel (Twitter, Facebook, etc.) And we focus far more on data and surveys than we do on qualitative market research. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. Big brands counter this bias by fielding many, many groups.

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. And finally, can you use Twitter as a focus group?

Manwich: A Case Study on Social Media Listening

Waxing UnLyrical

Well, recently  Gini Dietrich  invited  Lindsay Bell  to dinner via The Twitter. Because if you do a Twitter search for Manwich not only do you see a lot of tweets, you gain a lot of knowledge about the product’s demographics, who eats a Manwich out of love, or out of necessity, or … As you can see, Manwich, which doesn’t even have a Twitter account, is talked about a lot.

Real Brands Need Real-Time Leaders

Blue Focus Marketing

Many companies typically turn to focus groups, surveys, and customer satisfaction analyses to understand their audience, but stop there.  Inspiring Leaders on Twitter in Real-Time – Net Promoter Score. July 21, 2012 Conversations & Community Engagement – Selected Tweets from @tom_peter’s Twitter Stream. ValaAfshar: If Twitter is a b-school, @tom_peters is a dean!”.

Real Brands Need Real-Time Leaders

Blue Focus Marketing

Many companies typically turn to focus groups, surveys, and customer satisfaction analyses to understand their audience, but stop there. Inspiring Leaders on Twitter in Real-Time – Net Promoter Score. July 21, 2012 Conversations & Community Engagement – Selected Tweets from @tom_peter’s Twitter Stream. Be inspired by them. Build a community.

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. It’s already happening….

5 Ways to Create an Authentic Social Presence

Simply Measured

6,000 Tweets per second are published on Twitter. Think of social media as a giant focus group – use it to learn how people are using your products post-purchase. Fewer than 3% of customers directly @ mention brands on Twitter, so it’s important to monitor mentions of your brand and associated hashtags even if the tweets aren’t directed to your brand’s handle. Talk back!

Your Social Listening is Broken. Here’s Why.

Talkwalker SM

Follow him on Twitter: @NealSchaffer. Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn. Here’s why. The Emergence of Visual Social Listening.

The Spin Sucks Inquisition: Carrie Morgan

Spin Sucks

You’d think that would be the IDEAL place for those traits, but it was a train wreck. I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. You can find her on Facebook , Twitter , LinkedIn , Google+ , Pinterest , on #PRProChat , and on  her blog. 

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

Then we have to figure out Twitter, Pinterest, Instagram, Google+, Path, Flickr, YouTube, LinkedIn, content, search engine optimization, inbound marketing, infographics, webinars, videos, email, search engine marketing, gamification, mobile marketing, oh my! How can R&D use focus groups, crowdsourcing, and market research to innovate and develop new products? It takes time.

Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You can voice your displeasure immediately in 140 characters or less on Twitter. You’d think brands would know what the customer wanted at this stage of the game, right? delivering a powerful customer experience. ” What changed? What happened?

12 Reasons You Should Use Twitter for Business

Spin Sucks

In April of 2009, I was scrolling through Twitter and found an article in USA Today , written by Steve Strauss in his “Ask An Expert&# column, and was titled, “ Should Entrepreneurs Twitter? His points for not using Twitter as an entrepreneur were: You are in business, it offers just too much information, it requires too much time, and what can you say in 140 characters?

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). Image credit: Spin Sucks. Reasons Social Media Sucks. 1. No question.

How to Sell Smarter Using Social Insights

Convince & Convert

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Image via Are sales dropping? Find out why. Is engagement down? Track Strategy Results.

10 Steps to Create A Content Marketing Blueprint For Small Business

Blue Focus Marketing

Listen to conversations about your brand in social media ; it’s better than a focus group. Check the comments on your blog, Twitter feed and Facebook page. Use this information to discover how to set the direction and focus of your small business brand. As a small business working to leverage social media, focus on communicating what you do, not what you sell.

An Introduction to Social Media for Business

Sprout Social

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. An easy way to do this is through  Twitter Advanced Search. Twitter doesn’t allow you to save your searches, but you can do it in Sprout. The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics. How can companies best use LinkedIn as a marketing platform?

Content Strategist vs. Content Analyst

Spin Sucks

Yet we saw countless articles about how this platform could be a break-through, innovative platform for market research and would alleviate costs for on-site focus groups. Digesting content shouldn’t be about the next best thing or being first in the conversation limelight on Twitter. Today’s guest post is written by Tim Otis. But where is all the good content?

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Image via Unsplash. Your employees each have a morning ritual.

The Wisdom Of One

Twist Image

New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" Much in the same way, if Guy Laliberte set up a focus group to figure out the next iteration of the circus, instead of having his own very innovative perspective that led to the creation of Cirque du Soleil. twitter. would not. In fact, quite the opposite.

Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. 3. Twitter, Facebook and LinkedIn groups, community sites (e.g. , Focus , Ulitzer ) and specialized discussion forums all provide opportunities to respond to questions and demonstrate industry expertise.

The digital marketing trends & ideas to take into 2017, and beyond


Journalists are used to receiving many professional standard emails every single day, but using an effective DM strategy on Twitter with a unique opportunity for a story allowed us to cut through that noise.”. Chances are, there are smaller influencers or groups who have far more clout in your area. From: Twitter Data: The long term benefits you need to be unlocking ).

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  ”).

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Where Big Ideas Come From

Spin Sucks

It’s simple market research but done in a way that is far more inviting than a focus group or Survey Monkey. This means we don’t necessarily pull out our phone while waiting for the bus or the doctor, and check in on Facebook or Twitter. Today’s guest post is written by Lisa Gerber. This is much easier said than done and I”ll explain why in a minute.

Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic

Myrland Marketing

Tip #6: Use Your Marketing Committees To Prototype Your Ideas Use them as a focus group. You could say: “The firm is considering piloting a business development group. These are the people who will be in this pilot group. She is a frequent LinkedIn, Twitter and Facebook trainer, as well as a content marketing specialist. All rights reserved. Use them.

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. You can find her on Twitter , Facebook , LinkedIn , Pinterest , and  Slideshare. Today’s guest post is written by Hilary Marsh.  .

Why “The PR Industry is Dead to Me” is Overreaching

Spin Sucks

While this isn’t really a how-to step, he does say, “I am constantly posting videos on YouTube, beating up Twitter like a bully, and banging on every other social platform available to me.” He talks here about creating content on YouTube, Meerkat, Twitter, Periscope, and Facebook. By Gini Dietrich. And involve them in approvals and getting their voice right.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

It drives me  nuts  how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers.  Tip : Make a list of bloggers and twitterers. And its been shared around the world by thousands of people of Facebook and Twitter. The Twitter stream for “Elevation Dock” has been cool to watch.

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research.  The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests.  How many customers does your company have?  An Analogy. Was it safe? Related Posts.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

read an article on Wendy Harmer’s Hoopla Polls Fake Story  by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Twitter sucks at this sort of thing and will pay the price. Want to know how 11 million Australians will vote? What if we could go on Facebook and have a look at 11.5 Well actually, we can. Sort of. Lube anyone?

Why People Love Social Brands

Blue Focus Marketing

Social media provides large and small businesses alike with a rich, democratized sounding board that can yield far more nuanced information and data than any focus group ever could.  By employing social media as part of your business strategy, your brand is signaling to its consumer base that it is active, engaged, and ready to carry its products into the future. Ask questions. .