Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. How to leverage online communities to research your dream customers. Today I am not holding back.

Research 78

Research Template Templates Training 78

Convince & Convert

OCTOBER 22, 2021

Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback.

Survey 123

Survey How To Education Hotels 123

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Many praised the brand for the delightfully weird launch on Twitter using the “Face with Tears of Joy” emoji most frequently. Need insight into an emerging trend? Is dropshipping dead?

Questions 116

Questions Sentiment Meme Trends 116

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. That goes for Instagram geo-monitoring too. What should you be listening for?

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Find opportunities for authentic engagement.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Pam Moore

JULY 26, 2017

Inviting your community to join your content marketing journey. Social Profit Factor Training System + Member Community. Content inventory systems (know what ya' got). Content marketing goals, objectives and measurement. Knowing your audience. Getting integrated with the rest of your business. Humanizing your content and brand.

Content 162

Content How To Marketing Case Study 162

Pam Moore

JULY 11, 2018

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Accept it, deal with it and make them count! Brand development doesn’t happen in a day.

Apple 139

Apple Brands Tips Consultant 139

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

Social Media 78

Social Media Template Templates Marketing 78

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. What’s holding them back?

Company 231

Company Social Media Posterous StumbleUpon 231

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Starting a fan page on Facebook and a business account with Twitter is sort of like moving into a new neighborhood. Through social media, you can find out what online communities your existing customers belong to.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

MAY 2, 2023

Hootsuite Composer allows you to create and schedule posts for Facebook, Instagram, Twitter, and other social media sites. And yes — you can join a Facebook Group as a Page instead of as your personal account. Also, remember to follow the group’s guidelines. Some may be public, while others may require you to request to join.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Pam Moore

APRIL 1, 2020

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Accept it, deal with it and make them count! Brand development doesn’t happen in a day.

Apple 78

Apple Brands Tips Consultant 78

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support. It’s no longer the biggest ad budget that wins.

Social Media 191

Social Media Research ROI Technorati 191

Kikolani

JUNE 27, 2013

For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me). A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign.

Tools 141

Tools Patterns Adwords Advertising 141

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265

Research Social Media Marketing Retail 265

Kikolani

MAY 31, 2012

Why are you on Twitter? For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Focus on Your Twitter Lists, Not the Home Feed. Your Twitter followers and Facebook fans are different. Have a Clear Goal.

Blogger 141

Blogger Social Media Tips ROI 141

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Or, apply the same concept to Twitter. Formstack’s PageCritiq is one tool designed specifically to crowdsource landing page feedback online.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Convince & Convert

NOVEMBER 17, 2016

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Empowering Your Employees.

Survey 60

Survey Education How To Hotels 60

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. Technology has changed the way people communicate. You can do online focus groups. Communispace is one way to build an online community for focus groups. Everyone is a publisher. These are managed conversations.

Focus Group 49

Focus Group Survey Influencer Issues 49

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Share to Twitter Share to Facebook Share to Google Buzz Posted by Pervara Kapadia at Saturday, August 14, 2010 6comments: social media marketing said. But for me I LOVE the serendipity of Twitter and other Social Media platforms.

Social Media 93

Social Media How To ROI Reputation 93

Pam Moore

SEPTEMBER 18, 2017

Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more! Sign up now to become a founding member and receive some incredible deals plus bonus offers. Need us to help train your team?

Content 162

Content Training How To ROI 162

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Twitter sucks at this sort of thing and will pay the price. Well actually, we can. Here’s Tony Abbott. here’s Labor. Here’s Liberal.

Research 107

Research Nielsen Sentiment Facebook 107

The Marketing Blog

OCTOBER 10, 2008

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. & every month, subscribers are kept abreast with the latest offers through monthly catalogue.

Startup 109

Startup Web 2.0 SMS Proposal 109

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. abbief – from HMA Public Relations, full-service marketing communications and public relations firm with the vision and experience to secure recognition for its clients.

ROI 114

ROI SEO Social Media Tips 114

Later

JUNE 11, 2021

Twitter is a great platform to join conversations, share your thoughts, and stay up-to-date with breaking news or industry trends. And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Ready to learn how to use Twitter for business?

Twitter 86

Twitter How To Compete Hashtag 86

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133

Brands Message Boards Travel Forums 133

Ignite Social Media

APRIL 7, 2021

Create a community. Simply asking them to respond with an emoji or for them to share UGC related to your brand is a great way to start creating a community. For Twitter, we recommend 1-2 hashtags per tweet and for Instagram, 6-12 hashtags in the first comment (as opposed to the main caption). Don’t forget about engagement.

Organization 187

Organization Social Media Content Analysis 187

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Community Management. Facebook, Twitter, Instagram, LinkedIn, SnapChat, Pinterest and more. HTML, CSS and JavaScript.

Skills 334

Skills Social Media Sysomos Diagrams 334

ProBlogger

JANUARY 30, 2011

That’s what focus groups have become, haven’t they? “Do His community buys into his history of success. Show them you’re popular, show them what other customers are buying and how they’re benefiting from it, and force the inactive community to buy in and be part of the “next big thing.”. than “will you buy?&#.

Buy 46

Buy eBook Compete Small Business 46

Sprout Social

JULY 6, 2023

Track conversations around your brand Social is like a 24/7 focus group. Go beyond easily accessible raw metrics, and incorporate insights from Reddit communities, Twitter DMs, LinkedIn mentions and TikTok comments into your social data. They even share unfiltered thoughts about you and your competitors.

Data 131

Data Social Media Metrics Analytics 131

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I do set people straight about it on Twitter. I wasn’t talking to you.)

Social Media 121

Social Media Strategy CoTweet CoTweet 121