Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Check out the Twitter X-Factors study here. MORE >>

Many companies typically turn to focus groups, surveys, and customer satisfaction analyses to understand their audience, but stop there. Inspiring Leaders on Twitter in Real-Time – Net Promoter Score. Here’s a snippet of Tweets pertaining to social executives that not only gave me inspiration for my blog but also provided further evidence of the brilliant minds and thought leadership on Twitter. July 21, 2012 Conversations & Community Engagement – Selected Tweets from @tom_peter’s Twitter Stream. Be inspired by them. Build a community. MORE >>

Well, recently  Gini Dietrich  invited  Lindsay Bell  to dinner via The Twitter. Because if you do a Twitter search for Manwich not only do you see a lot of tweets, you gain a lot of knowledge about the product’s demographics, who eats a Manwich out of love, or out of necessity, or … As you can see, Manwich, which doesn’t even have a Twitter account, is talked about a lot. mean, they chose “Manwich” for their Twitter handle. You don’t need to create a focus group; you have one already. You knew this day would come. MORE >>

Well, recently  Gini Dietrich  invited  Lindsay Bell  to dinner via The Twitter. Because if you do a Twitter search for Manwich not only do you see a lot of tweets, you gain a lot of knowledge about the product’s demographics, who eats a Manwich out of love, or out of necessity, or … As you can see, Manwich, which doesn’t even have a Twitter account, is talked about a lot. mean, they chose “Manwich” for their Twitter handle. You don’t need to create a focus group; you have one already. Funny+useful=awesome.” MORE >>

Or, more recently, how BP has been facing daily attacks from a fake BP Twitter account about the oil spillage in the Gulf of Mexico. recent article about social media and online reputation management, published by Director magazine, suggests that businesses are weary of using social media for fear that it’s like “giant focus groups&# but with two crucial differences - &# the questions can’t be controlled and the debate takes place in public.&#. Both situations highlight the importance of online reputation management. MORE >>