A social media focus group in the 99-year old home of the Red Sox
AUGUST 1, 2011
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community. What you may not know is that I am also a huge Red Sox fan.
The Spin Sucks Inquisition: Samantha McCain
MARCH 6, 2015
focused on my new job, learned new skills, and spent a good year figuring out where I wanted to give and donate time. Where You Can Find Samantha McCain You can find Sam on Twitter , Facebook , and LinkedIn. You can also find her working on—and upgrading— The Focus Group blog. By Gini Dietrich Like many people featured here, I met Samantha McCain on the Interwebz.
Twitter Insiders: A Research Hub for Brands, Agencies
JUNE 8, 2016
Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S. When online, Twitter Insiders are always available–so they’re ideal for performing fast, continuous research.
Social Media News: Twitter Insiders & Facebook 360
JUNE 12, 2016
Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible. The possibilities are endless.
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
We wade through more messages about channel (Twitter, Facebook, etc.) And we focus far more on data and surveys than we do on qualitative market research. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. Big brands counter this bias by fielding many, many groups.
Indian Companies on Twitter – A Usage Study
The Marketing Blog
MARCH 8, 2010
Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. In addition, Sriram Vadlamani has talked about it on the Asian Correspondent site Quotes from the Asian Correspondent Story Many companies are using Twitter actively and many users are on Twitter but not much activity. If you would like to reach out to us on twitter, our handle is iffort.
Nuggets from Social Media workshops as of late. : Community Group Therapy
Buzz Marketing for Technology
JULY 7, 2008
What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control and drive progress there - then fan out with your early successes. 4) None of the following are community platforms: Wikis, Blogs or Forums. twitter. © 2008 Community Group Therapy. Upcoming Events. About. Contact. Links.
The Emotion found in Social Data
Buzz Marketing for Technology
MAY 9, 2012
Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Data Mining Emotion Facebook Listening Social Media Twitter Andrew Jeavons emotion Social media data Survey AnalyticsLet’s be clear. That is exactly why Social Media is so special, so different.
Our Hamilton public engagement campaign turns PR disaster
JANUARY 19, 2013
On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” in response to a Twitter comment, which, given that this refers to Hamilton’s transit system, displayed a lack knowledge of a basic fact of the city’s everyday life. Some city councillors were calling for Dialogue Partners to be fired and voiced their opinions on Twitter: Controversy. Conflict.
Actionable Data is Better than Big Data (And Learning Trumps Both)
FEBRUARY 27, 2013
” I remember at the time that Elizabeth Engel was overheard on Twitter saying something to the effect of “Before associations get too into big data, they might want to get their arms around the little data they already have.” We’re good at focus groups that generate tiered sponsorship packages. ” Well said. think learning is the hardest.
Eight Conversations Your Customers Want to Have With Your Brand
Social Media Strategery
APRIL 14, 2013
Ideas and products that might have been killed before are now becoming alternate ending , hugely successful products , and breakout hits because brands now understand that going directly to their fans are often better indicators of success than surveys, ratings, and focus groups. After all, you’re not in business just to amass likes, followers, and fans are you? Your history.
Real Brands Need Real-Time Leaders
Blue Focus Marketing
AUGUST 13, 2012
Many companies typically turn to focus groups, surveys, and customer satisfaction analyses to understand their audience, but stop there. Inspiring Leaders on Twitter in Real-Time – Net Promoter Score. July 21, 2012 Conversations & Community Engagement – Selected Tweets from @tom_peter’s Twitter Stream. ValaAfshar: If Twitter is a b-school, @tom_peters is a dean!”.
Real Brands Need Real-Time Leaders
Blue Focus Marketing
AUGUST 13, 2012
Many companies typically turn to focus groups, surveys, and customer satisfaction analyses to understand their audience, but stop there. Inspiring Leaders on Twitter in Real-Time – Net Promoter Score. July 21, 2012 Conversations & Community Engagement – Selected Tweets from @tom_peter’s Twitter Stream. Be inspired by them. Build a community.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics. How can companies best use LinkedIn as a marketing platform?
On Research, Measurement’s Oft-Forgotten Sibling
MARCH 22, 2011
On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. And finally, can you use Twitter as a focus group?
The Spin Sucks Inquisition: Carrie Morgan
DECEMBER 12, 2014
You’d think that would be the IDEAL place for those traits, but it was a train wreck. I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. You can find her on Facebook , Twitter , LinkedIn , Google+ , Pinterest , on #PRProChat , and on her blog.
Manwich: A Case Study on Social Media Listening
MAY 29, 2012
Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. Because if you do a Twitter search for Manwich not only do you see a lot of tweets, you gain a lot of knowledge about the product’s demographics, who eats a Manwich out of love, or out of necessity, or … As you can see, Manwich, which doesn’t even have a Twitter account, is talked about a lot.
Words and Pictures – the Batman and Robin of Content Marketing
JUNE 24, 2015
They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. It’s already happening….
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). Image credit: Spin Sucks. Reasons Social Media Sucks. 1. No question.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
Then we have to figure out Twitter, Pinterest, Instagram, Google+, Path, Flickr, YouTube, LinkedIn, content, search engine optimization, inbound marketing, infographics, webinars, videos, email, search engine marketing, gamification, mobile marketing, oh my! How can R&D use focus groups, crowdsourcing, and market research to innovate and develop new products? It takes time.
Your Social Listening is Broken. Here’s Why.
JUNE 14, 2016
Follow him on Twitter: @NealSchaffer. Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn. Here’s why. The Emergence of Visual Social Listening.
How to Sell Smarter Using Social Insights
Convince & Convert
OCTOBER 2, 2015
Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Image via BigStockPhoto.com. Are sales dropping? Find out why. Is engagement down? Track Strategy Results.
Why is the Customer Experience so Hard to Deliver On?
Direct Marketing Observations
MARCH 16, 2015
Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You can voice your displeasure immediately in 140 characters or less on Twitter. You’d think brands would know what the customer wanted at this stage of the game, right? delivering a powerful customer experience. ” What changed? What happened?
10 Steps to Create A Content Marketing Blueprint For Small Business
Blue Focus Marketing
DECEMBER 9, 2012
Listen to conversations about your brand in social media ; it’s better than a focus group. Check the comments on your blog, Twitter feed and Facebook page. Use this information to discover how to set the direction and focus of your small business brand. As a small business working to leverage social media, focus on communicating what you do, not what you sell.
Why “The PR Industry is Dead to Me” is Overreaching
SEPTEMBER 23, 2015
While this isn’t really a how-to step, he does say, “I am constantly posting videos on YouTube, beating up Twitter like a bully, and banging on every other social platform available to me.” He talks here about creating content on YouTube, Meerkat, Twitter, Periscope, and Facebook. By Gini Dietrich. And involve them in approvals and getting their voice right.
Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic
APRIL 21, 2016
Tip #6: Use Your Marketing Committees To Prototype Your Ideas Use them as a focus group. You could say: “The firm is considering piloting a business development group. These are the people who will be in this pilot group. She is a frequent LinkedIn, Twitter and Facebook trainer, as well as a content marketing specialist. All rights reserved. Use them.
6 Ways to Stay Ahead of What the World Thinks
Convince & Convert
AUGUST 27, 2015
Twitter. While the media loves Twitter, the story is bigger than any one social network. The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Can you remember life before the World Wide Web? And email.
Content Strategist vs. Content Analyst
NOVEMBER 29, 2011
Yet we saw countless articles about how this platform could be a break-through, innovative platform for market research and would alleviate costs for on-site focus groups. Digesting content shouldn’t be about the next best thing or being first in the conversation limelight on Twitter. Today’s guest post is written by Tim Otis. But where is all the good content?
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. 3. Twitter, Facebook and LinkedIn groups, community sites (e.g. Toolbox.com , Focus , Ulitzer ) and specialized discussion forums all provide opportunities to respond to questions and demonstrate industry expertise.
The Wisdom Of One
AUGUST 5, 2011
New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" Much in the same way, if Guy Laliberte set up a focus group to figure out the next iteration of the circus, instead of having his own very innovative perspective that led to the creation of Cirque du Soleil. twitter. would not. In fact, quite the opposite.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. ”).
To Grow Your Audience, Become a DJ For Your Content
MAY 21, 2012
For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. You can find her on Twitter , Facebook , LinkedIn , Pinterest , and Slideshare. Today’s guest post is written by Hilary Marsh. .
Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter
Stay N' Alive
NOVEMBER 5, 2011
Yammer sort of allows this by allowing posts you push to Twitter to also appear on your internal network (you do this by appending the hashtag, #yam, to your Tweet and it gest read by Yammer). It can also be a great way to get external feedback from a select group of people outside your organization - perhaps you could involve a focus group in the release of a new product before you launch it to the public. Now you'll have the ability to get the attention of a group of people in your company and start conversations around topics you need their participation in.
Where Big Ideas Come From
MAY 16, 2012
It’s simple market research but done in a way that is far more inviting than a focus group or Survey Monkey. This means we don’t necessarily pull out our phone while waiting for the bus or the doctor, and check in on Facebook or Twitter. Today’s guest post is written by Lisa Gerber. This is much easier said than done and I”ll explain why in a minute.
How JetBlue Delivers Amazing Social Customer Service Working From Home
Convince & Convert
JANUARY 16, 2015
With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. Communication is streamlined through one Twitter handle, where they try to respond within 10 minutes. The team is also used as a sort of focus group for various marketing ideas. Tweetable Moments There are some things you just can’t teach, like passion and excitement.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? This post was mentioned on Twitter by Ed Shahzade and others.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Twitter sucks at this sort of thing and will pay the price. Want to know how 11 million Australians will vote? What if we could go on Facebook and have a look at 11.5 Well actually, we can. Sort of. Lube anyone?