Sherrilynne Starkie
OCTOBER 30, 2018
Marketing and communications professionals are fascinated to see how the promotional aspect of a new, but highly regulated, industry rolls out. On that day a whole new regime came into play, which in many ways ties marketers’ hands. The guide reviews marketing practices that are permitted by new federal legislation.
Sprout Social
JANUARY 29, 2024
Though “go where your audience is” remains a closely held social marketing belief, audiences across demographics are using every network (looking at you Boomers on TikTok). Many B2B companies build their social marketing strategy around LinkedIn. Retailers go all-in on Instagram and TikTok.
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Ignite Social Media
APRIL 17, 2020
As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift. Increased Ad Spending.
Webbiquity SMM
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.
Social Media Strategies Summit
JUNE 8, 2023
It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.
Hootsuite
JUNE 11, 2020
If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. For example, this osteopath’s helpful shoulder exercise video probably falls generally under “health,” and perhaps so do these ads for herbal remedies and MRIs.
Ignite Social Media
JANUARY 17, 2019
Whether it be crafting an exercise plan or spending more time with family, tap into your fan’s desire for new beginnings with content that speaks to their resolutions. Press pause on the updated marketing strategy and expensive new campaign. Many people view the new year as a time to improve themselves or create change in their lives.
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