Waxing UnLyrical

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When the FDA won the Internet (also, cicadas)

Waxing UnLyrical

But it’s a great example of how even a “serious” brand can diversify its content and have fun once in a while, by smartly piggybacking on a news hook. A flash in the pan? Maybe… Now, this is unlikely to become the norm for the FDA’s social media “voice,” and that’s ok.

Upcoming 251
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Big Research Smarts for Small Budgets

Waxing UnLyrical

In particular, look at #1, and the example Andrew gives of how the U.S. Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while. It’s quite a long read, but well worth it.

Research 200
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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

The following examples focus on health and wellness brands, but the takeaways apply to any industry. For example, an image of an instructor flexing is paired with, “‘What if I told you that muscle is built by lifting up the things in life that try to weigh you down? Let’s dive in. Unique Appeal: Uplift Studios Goes Beyond Physique.

Brands 183
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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

Confirmation bias, for example, encourages us to look for what supports our beliefs and ignore what doesn’t. Let me provide an example. Language is an example of how we reduce the effort it takes to process information. Research will clearly help you identify brand messages that engage audiences. But it has its limitations.

Brands 185
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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

For example, you may decide to circle all the barriers that received four or more votes. For example, this fictitious small business focuses on exit strategies for other small businesses which are selling or passing the business on to future generations. One checkmark per idea.) Tally the votes.

Strategy 220
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Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

Marketing, word-of-mouth, and online commentary are just a few examples. But it is an obvious part, so let’s take a hypothetical example from the world of movie publicity. And in this extreme example, we can see what happens with products and services on a more subtle level all the time. Public relations is another.

Film 258
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Become the Pied Piper of Community Building

Waxing UnLyrical

Hubspot recommends creating, “blog posts, instructional videos, how-to guides, and showcasing practical examples from your customers. Invite your community to join in and give examples their own. The quickest way for your brand to establish its credibility and build trust is to create content that solves problems. Engagement.