10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. What’s a marketer to do? In the past, most marketing involved one-to-one communication. Social Media ROI: 10 Examples. Sales and market share increased 25%. 2.
Rut-Busting Content Marketing Examples
MARCH 14, 2016
It's easy to fall into a pattern with our content marketing efforts. Laura Petrolino uses three creative and unique content marketing examples to challenge you to "think outside the blog" and get out of your rut. The post Rut-Busting Content Marketing Examples appeared first on Spin Sucks.
Three Examples of Social Media Gone Bad
OCTOBER 24, 2011
You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. Let me give you some examples. Three Examples of Social Media Gone Bad originally appeared on Spin Sucks on October 24, 2011. Networking Social Media bad social media examples social media gone badIt’s SOCIAL. For you?
Facebook Ad Examples That Convert
JUNE 13, 2016
Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone. It can be overwhelming if you’re creating your first ad, but here are some tips and Facebook Ad examples to guide you through the process. Look at this example from Southwest Airlines. This Facebook ad example from Casper is perfect. More than 1.65 Because.
Five Examples of Blogging Voices
MARCH 20, 2012
The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Five Examples of Blogging Voices . These examples of styles, tone, personality, and delivery contribute to blogging voice. Today’s guest post is written by Jayme Soulati. What the heck is voice? Hint 3: Be natural.). Snark. Personal
5 Lessons From the Best Example of Content Marketing Ever?
Convince & Convert
NOVEMBER 6, 2012
Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?” Major companies are doing it, Click to read more » Content Marketing content marketing market your marketing Mcdonald's Canada self-serve information youtlity” Here’s the deal.
7 Ways to Write Headlines that Get Clicks [+ examples]
FEBRUARY 4, 2015
Here are 7 ways to kick it with headlines (plus examples from the pros). 1. Ask headline like the one below is sure to get me to click because, first, it’s crazy to think that this successful content marketer could fail at content marketing, and, second, I want to learn from his mistakes so I don’t make the same ones. 3. Ask a question. Be honest. Use shock and awe.
17 Words You Must Use in Your Headlines [+Examples]
MAY 28, 2014
Example: 9 Secrets About Writing Viral Headlines. 2. Example: Amazing Uses for 3D Printers! 3. Example: 5 Projects to Start Right Now. 4. Example: 12 Amazing Facts About Everyday Breakfast Foods. Example: New Bargain Beauty Tips You Won’t Want to Miss! 6. Example: Exclusive Sneak Peek Into XYZ. 7. Example: 14 Amazing Masterpieces Created in a Day.
11 Tweet Writing Tips for a Quick Start [+Examples]
JANUARY 9, 2015
See the example below: Image credit. Examples of this Tweet writing formula: Please ReTweet my new article on copywriting techniques ! Examples of this writing formula for Tweets: Our latest eBook is making waves all over Twitter! Is your business using both Facebook and Twitter for marketing? Examples of this writing formula for Tweets: Frustrated with your metrics?
Combine Email and Facebook Ad Campaigns for Greater Success (Example)
JANUARY 28, 2016
Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can.
15 Must-Use Words in Your Headlines [+Examples]
OCTOBER 13, 2014
Example: 15 Must-Use Words in Your Headline. 2. Example: 21 Surprising Statistics You Never Knew about Blue Whales. 3. Example: 7 Facts about Volcanoes that Will Blow Your Mind. 4. Example: 8 Modern Brand Building Tactics for Your Online Marketing Campaign. 5. Example: 21 Ways to Make Cooking Simpler in the Kitchen. 6. Headlines. Surprising. Facts. Number].
3 Examples of Auto Insiders Using Viral Videos to Market Cars
JANUARY 12, 2011
Toyota Viral marketing Viral videos Bob Burnquist Examples of Auto Insiders Using Viral Videos to Market Cars Prius plural Toyota Prius Toyota Small Talk Toyota Swagge WagonViral videos, in spite of hitting the ceiling for time trending, have remained relevant because they are irresistible. Asking fans “What are you driven by?” Sadly, Porsche declined the opportunity.
57 Social Media Policy Examples and Resources
JULY 26, 2010
Employee Social Influence Marketing Guidelines. Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. Source. Cisco.
5 Creative Examples of Selfies as Social Media Content
Convince & Convert
JANUARY 23, 2014
While many of the images featured are more group shots than solo selfies, the popularity of the program offers a great example for other venues and events to use. Creative Examples of Selfies as Social Media Content is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. But, why should social media users have all the selfie fun?
A Great Example of Helpful Marketing From an Unlikely Source
Convince & Convert
JULY 31, 2015
Marketing that helps is better than marketing that sells. This is a Youtility – marketing so useful, people would pay for it (delphinium seeds are for sale in every garden center in the USA). It’s marketing that helps, not sells. It’s marketing that tells a bigger story. Nobody asked me to drive it. just liked it” or whatever?
100 Examples of Corporate Social Media Policies
MAY 14, 2011
Employee Social Influence Marketing Guidelines. The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Organization. Policy Title. About.com. About.com. Cicso. FedEx.
Putting Customer First in Practice: a Humble Example
MAY 2, 2012
Sometimes ‘small’ examples and experiences can help you illustrate a more important point. As I am writing this, I’m sitting in a hotel room, wrestling with deadlines and taking care of some last-minute preparations for our annual Fusion Marketing Experience congress. To provide them insights and knowledge they can take away and use to improve the results of their marketing efforts.
6 Must-Dos for Best-In-Class Social Media Customer Service
Ignite Social Media
AUGUST 10, 2016
If you’ve heard feedback from your customers or fellow marketing experts that your brand could improve, let these must-dos below be your guide to an A grade from your customers. If your customers were to grade your customer service on social media, how would your brand do? Would you be an A student? Maybe sliding by with a C? Or would you be trailing behind the rest of the class ?
5 Examples of Inspired Checkout Processes That Bring Results
Convince & Convert
NOVEMBER 13, 2014
This satisfies the data hungry digital marketer’s needs while still being unobtrusive in the shopping process. 4. Digital Marketing adidas checkout process crate & barrel cross-sells digital marketing disney distraction free ecommerce marketing minimal steps nordstrom online online shopping prestashop shopping cart short forms smart up-sells Minimal steps? steps.
An Online Business Survey and A Good Example
Small Business Mavericks
JANUARY 15, 2015
Copyblogger has done it again; giving us the 2015 Cost of Online Business Report by Demian Farnworth and giving us some good examples of how the same basic information can be presented in various ways for maximum impact. If the biggest challenge of these business owners is seen as generating traffic, don’t you think following the good example of offering a couple of alternative formats will help? Putting Online and Offline Marketing and Advertising formats online business results survey There are five ways to listen to The Lede, for the audio learners.
7 Effective Call-to-Action Examples and Why They Work
JULY 4, 2013
It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. anywhere else you publish or market online. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post.
4 Examples of an Evergreen Facebook Campaign Trigger
FEBRUARY 1, 2016
The topic has resulted in plenty of feedback and questions from marketers excited to launch their own evergreen campaigns. In this blog post, let’s take a closer look at what triggers are and some examples of triggers that you can use to start your own evergreen campaign. Here are 4 examples… Click To Tweet. You’re about to see several examples of triggers.
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Marketers use a wide variety of tools to grab attention in the current environment, but press releases are still unquestionably a viable form of communication. Bonus: Examples of quotes that work can be found here. Great Press Release Examples. Search for releases related to your business – they may serve as examples. Wondering how to write a press release? Great Where?
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
How to Craft a Perfect Blog Post Headline [+Examples]
JUNE 25, 2014
Examples: “Cat Jumps Three Stories to Escape Apartment Fire”. Examples: “9 Reasons You Need a Vintage Record Player”. Examples: “This Man Went Home Early, and You Won’t Believe What He Saw!”. “Do You Agree With This Judge’s Jaw-Dropping Ruling?”. Example: “17 Crowdsourcing Capers You Just Won’t Believe”. Example: “The Strange and Fascinating Life of Howard Hughes”.
Best Social Media Examples Merge Two Factors
MARCH 15, 2012
We need to ensure our our service/products are delivered and experienced in line with what the brand marketing claims. In simple terms social marketing allows you to show. Companies who can merge the consistency of values with the capacity of being many things at once.then they are the best social media examples. brand Social Media social marketing best social media social media examples social media social websites brand marketing"Sociality is the capacity of being several things at once". Words by GH Mead , the Amercian philosopher and sociologist.
Creating Stunning Twitter Backgrounds: With Examples!
JUNE 11, 2015
The post Creating Stunning Twitter Backgrounds: With Examples! Twitter brand building branding content marketing social media marketing twitter marketing twitter marketing strategyTwitter users have been uploading custom Twitter backgrounds since the 140 character platform first started. If you’ve ever wondered why you’d want to create […].
Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing
Convince & Convert
FEBRUARY 26, 2014
One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. Read it here if you missed it, it’s a good one! ). Bloggers also tend to be active on a plethora of channels since they. Read the whole entry. » social media case studies
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. By Eleanor Pierce. Maybe not.
2 Simple But Brilliant Content Marketing Examples from the Great White North
Convince & Convert
NOVEMBER 3, 2013
first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. What makes Taxi Mike a special content marketer? blogger + iPhone + 15-second video = content marketing success. Youtility content marketing Glacier Skyway Taxi Mike Travel Alberta youtility Taxi Mike is a Youtility. Simple.
How Brands Can Use Snapchat Memories
Ignite Social Media
AUGUST 16, 2016
Your brand has probably thought about Snapchat as a marketing tool and may even be thinking about leveraging Snapchat to reach your audience. With the introduction of Snapchat Memories , you might be wondering how your brand can use the feature for marketing. Before you set up a Snapchat account for your brand, first take a moment to reflect on who your audience is. Innovate.
Best Practices for Managing a Crisis on Social Media
Ignite Social Media
JULY 21, 2016
With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. Far too often we see brands really mess this one up. I’m speaking specifically to brands, not individuals. Sharing emotional feelings during a crisis or tragedy as in individual is completely acceptable. It’s Not About You.
120 Marketing Tactics for Blogs
OCTOBER 5, 2013
Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals. 1.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. If you’re planning to implement a new content marketing initiative or refine your current program, it can be challenging to gather ideas to meet your goals.
Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content
Convince & Convert
OCTOBER 31, 2013
From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor! Happy Halloween! Petco’s Make A Scene Halloween Photo Contest. Seems crazy, right?
Pros and Cons of your Social Media Team Structure
Ignite Social Media
AUGUST 25, 2016
Many clients that we work for only have one person who oversees all social media marketing for their brand. This role is usually a ‘Social Media Manager’ and they are responsible for integrating social efforts with other marketing disciplines. At Ignite, we live and breathe social media marketing since it is 100% of what we do. The One-Person Show. In-House Social Team.
The Reddit Marketing Guide
MARCH 4, 2015
By Jessica Malnik I truly think there is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. That said, many PR pros and marketers are quick to dismiss Reddit as a viable outlet because of their own preconceived notions, or due to horror stories they have heard. This will be the beginning to your Reddit marketing. So meta, I know.
Marketing is Dead?
AUGUST 23, 2012
Marketing is Dead? In a Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. In fact, he quotes a study of 600 CEOs who are frustrated with their chief marketing officers. But it certainly doesn’t mean marketing is dead. Take Catalytic Products International as an example.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded? Most marketers cannot deliver on these and almost no customer believes them.”
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. By Cosette Jarrett.