Rut-Busting Content Marketing Examples
MARCH 14, 2016
It's easy to fall into a pattern with our content marketing efforts. Laura Petrolino uses three creative and unique content marketing examples to challenge you to "think outside the blog" and get out of your rut. The post Rut-Busting Content Marketing Examples appeared first on Spin Sucks.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. What’s a marketer to do? In the past, most marketing involved one-to-one communication. Social Media ROI: 10 Examples. Sales and market share increased 25%. 2.
Facebook Ad Examples That Convert
JUNE 13, 2016
Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone. It can be overwhelming if you’re creating your first ad, but here are some tips and Facebook Ad examples to guide you through the process. Look at this example from Southwest Airlines. This Facebook ad example from Casper is perfect. More than 1.65 Because.
Three Examples of Social Media Gone Bad
OCTOBER 24, 2011
You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. Let me give you some examples. Three Examples of Social Media Gone Bad originally appeared on Spin Sucks on October 24, 2011. Networking Social Media bad social media examples social media gone badIt’s SOCIAL. For you?
11 Actionable Writing Tips [+Examples]
SEPTEMBER 1, 2014
Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Example: When writing, shut yourself up in a soundproof room that has good lighting. Example: The moon is shining [incorrect] vs. Broken glass on the road gleamed with the light of the moon [correct]. 4. Image source.
Five Examples of Blogging Voices
MARCH 20, 2012
The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Five Examples of Blogging Voices . These examples of styles, tone, personality, and delivery contribute to blogging voice. Today’s guest post is written by Jayme Soulati. What the heck is voice? Hint 3: Be natural.). Snark. Personal
9 New Examples of Youtility and Incredibly Useful Marketing
Convince & Convert
FEBRUARY 16, 2014
Today’s smart marketers are all about helping their audience — not hyping their products. That’s what I mean when I use the term “Youtility” — marketing so useful, people would pay for it. Marketing should have so much intrinsic value, people WANT to be exposed to it. image from BigStock.com. tweet this ).
Combine Email and Facebook Ad Campaigns for Greater Success (Example)
JANUARY 28, 2016
Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can.
7 Ways to Write Headlines that Get Clicks [+ examples]
FEBRUARY 4, 2015
Here are 7 ways to kick it with headlines (plus examples from the pros). 1. Ask headline like the one below is sure to get me to click because, first, it’s crazy to think that this successful content marketer could fail at content marketing, and, second, I want to learn from his mistakes so I don’t make the same ones. 3. Ask a question. Be honest. Use shock and awe.
5 Lessons From the Best Example of Content Marketing Ever?
Convince & Convert
NOVEMBER 6, 2012
Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?” Major companies are doing it, Click to read more » Content Marketing content marketing market your marketing Mcdonald's Canada self-serve information youtlity” Here’s the deal.
17 Words You Must Use in Your Headlines [+Examples]
MAY 28, 2014
Example: 9 Secrets About Writing Viral Headlines. 2. Example: Amazing Uses for 3D Printers! 3. Example: 5 Projects to Start Right Now. 4. Example: 12 Amazing Facts About Everyday Breakfast Foods. Example: New Bargain Beauty Tips You Won’t Want to Miss! 6. Example: Exclusive Sneak Peek Into XYZ. 7. Example: 14 Amazing Masterpieces Created in a Day.
11 Tweet Writing Tips for a Quick Start [+Examples]
JANUARY 9, 2015
See the example below: Image credit. Examples of this Tweet writing formula: Please ReTweet my new article on copywriting techniques ! Examples of this writing formula for Tweets: Our latest eBook is making waves all over Twitter! Is your business using both Facebook and Twitter for marketing? Examples of this writing formula for Tweets: Frustrated with your metrics?
15 Must-Use Words in Your Headlines [+Examples]
OCTOBER 13, 2014
Example: 15 Must-Use Words in Your Headline. 2. Example: 21 Surprising Statistics You Never Knew about Blue Whales. 3. Example: 7 Facts about Volcanoes that Will Blow Your Mind. 4. Example: 8 Modern Brand Building Tactics for Your Online Marketing Campaign. 5. Example: 21 Ways to Make Cooking Simpler in the Kitchen. 6. Headlines. Surprising. Facts. Number].
57 Social Media Policy Examples and Resources
JULY 26, 2010
Employee Social Influence Marketing Guidelines. Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. Source. Cisco.
5 Creative Examples of Selfies as Social Media Content
Convince & Convert
JANUARY 23, 2014
While many of the images featured are more group shots than solo selfies, the popularity of the program offers a great example for other venues and events to use. Creative Examples of Selfies as Social Media Content is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. But, why should social media users have all the selfie fun?
4 Examples of an Evergreen Facebook Campaign Trigger
FEBRUARY 1, 2016
The topic has resulted in plenty of feedback and questions from marketers excited to launch their own evergreen campaigns. In this blog post, let’s take a closer look at what triggers are and some examples of triggers that you can use to start your own evergreen campaign. Here are 4 examples… Click To Tweet. You’re about to see several examples of triggers.
An Online Business Survey and A Good Example
Small Business Mavericks
JANUARY 15, 2015
Copyblogger has done it again; giving us the 2015 Cost of Online Business Report by Demian Farnworth and giving us some good examples of how the same basic information can be presented in various ways for maximum impact. If the biggest challenge of these business owners is seen as generating traffic, don’t you think following the good example of offering a couple of alternative formats will help? Putting Online and Offline Marketing and Advertising formats online business results survey There are five ways to listen to The Lede, for the audio learners.
100 Examples of Corporate Social Media Policies
MAY 14, 2011
Employee Social Influence Marketing Guidelines. The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Organization. Policy Title. About.com. About.com. Cicso. FedEx.
3 Examples of Auto Insiders Using Viral Videos to Market Cars
JANUARY 12, 2011
Toyota Viral marketing Viral videos Bob Burnquist Examples of Auto Insiders Using Viral Videos to Market Cars Prius plural Toyota Prius Toyota Small Talk Toyota Swagge WagonViral videos, in spite of hitting the ceiling for time trending, have remained relevant because they are irresistible. Asking fans “What are you driven by?” Sadly, Porsche declined the opportunity.
A Great Example of Helpful Marketing From an Unlikely Source
Convince & Convert
JULY 31, 2015
Marketing that helps is better than marketing that sells. This is a Youtility – marketing so useful, people would pay for it (delphinium seeds are for sale in every garden center in the USA). It’s marketing that helps, not sells. It’s marketing that tells a bigger story. Nobody asked me to drive it. just liked it” or whatever?
5 Examples of Inspired Checkout Processes That Bring Results
Convince & Convert
NOVEMBER 13, 2014
This satisfies the data hungry digital marketer’s needs while still being unobtrusive in the shopping process. 4. Digital Marketing adidas checkout process crate & barrel cross-sells digital marketing disney distraction free ecommerce marketing minimal steps nordstrom online online shopping prestashop shopping cart short forms smart up-sells Minimal steps? steps.
Putting Customer First in Practice: a Humble Example
MAY 2, 2012
Sometimes ‘small’ examples and experiences can help you illustrate a more important point. As I am writing this, I’m sitting in a hotel room, wrestling with deadlines and taking care of some last-minute preparations for our annual Fusion Marketing Experience congress. To provide them insights and knowledge they can take away and use to improve the results of their marketing efforts.
Creating Stunning Twitter Backgrounds: With Examples!
JUNE 11, 2015
The post Creating Stunning Twitter Backgrounds: With Examples! Twitter brand building branding content marketing social media marketing twitter marketing twitter marketing strategyTwitter users have been uploading custom Twitter backgrounds since the 140 character platform first started. If you’ve ever wondered why you’d want to create […].
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Marketers use a wide variety of tools to grab attention in the current environment, but press releases are still unquestionably a viable form of communication. Bonus: Examples of quotes that work can be found here. Great Press Release Examples. Search for releases related to your business – they may serve as examples. Wondering how to write a press release? Great Where?
7 Effective Call-to-Action Examples and Why They Work
JULY 4, 2013
It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. anywhere else you publish or market online. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
Best Social Media Examples Merge Two Factors
MARCH 15, 2012
We need to ensure our our service/products are delivered and experienced in line with what the brand marketing claims. In simple terms social marketing allows you to show. Companies who can merge the consistency of values with the capacity of being many things at once.then they are the best social media examples. brand Social Media social marketing best social media social media examples social media social websites brand marketing"Sociality is the capacity of being several things at once". Words by GH Mead , the Amercian philosopher and sociologist.
How to Craft a Perfect Blog Post Headline [+Examples]
JUNE 25, 2014
Examples: “Cat Jumps Three Stories to Escape Apartment Fire”. Examples: “9 Reasons You Need a Vintage Record Player”. Examples: “This Man Went Home Early, and You Won’t Believe What He Saw!”. “Do You Agree With This Judge’s Jaw-Dropping Ruling?”. Example: “17 Crowdsourcing Capers You Just Won’t Believe”. Example: “The Strange and Fascinating Life of Howard Hughes”.
Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing
Convince & Convert
FEBRUARY 26, 2014
One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. Read it here if you missed it, it’s a good one! ). Bloggers also tend to be active on a plethora of channels since they. Read the whole entry. » social media case studies
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. By Eleanor Pierce. Maybe not.
2 Simple But Brilliant Content Marketing Examples from the Great White North
Convince & Convert
NOVEMBER 3, 2013
first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. What makes Taxi Mike a special content marketer? blogger + iPhone + 15-second video = content marketing success. Youtility content marketing Glacier Skyway Taxi Mike Travel Alberta youtility Taxi Mike is a Youtility. Simple.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. Heineken 100 marketing campaign.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Meghan M.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. By Cosette Jarrett.
How to Make Money on YouTube – With 10 Examples!
JUNE 5, 2015
The post How to Make Money on YouTube – With 10 Examples! YouTube branding content marketing video marketing youtube marketingIf you’re wondering how to make money on YouTube, and struggling to get things going, it doesn’t have to be a pipe dream. Plenty of YouTube channels are pulling in six-figure incomes, or higher, thanks to the YouTube Partner Program – and their great content. How do you get to make some of that money […]. appeared first on Devumi.
Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content
Convince & Convert
OCTOBER 31, 2013
From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor! Happy Halloween! Petco’s Make A Scene Halloween Photo Contest. Seems crazy, right?
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
120 Marketing Tactics for Blogs
OCTOBER 5, 2013
Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals. 1.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded? Most marketers cannot deliver on these and almost no customer believes them.”
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. Source: Mobile Marketer).
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).