Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

The Realtime Report

JULY 13, 2012

Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

Social Networking 164

Social Networking Buy Tumblr Foursquare 164

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. These were the three broadest terms that applied to the most relevant conversations about energy.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186

Review Marketing Metrics Meeting 186

Idaconcpts

SEPTEMBER 20, 2014

With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Will you need sentiment analysis?

Social Media 166

Social Media Sentiment Cost Energy 166

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. Business leaders: Prepare your teams for a new world of work AI will upend our relationship with software, whether you’re a marketer, a customer care agent or a data analyst.

Software 120

Software Training Energy Team 120

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Tools 100

Tools How To Sentiment Training 100

Oktopost

JUNE 4, 2020

HR, legal, marketing, and even IT all play a pivotal role in developing the policy. So before you can do anything, you need to ensure that HR, Legal, and Marketing are working toward the same goals. Having the collaboration of HR, legal and marketing is not enough. Why your business needs an employee social media policy NOW.

Policies 146

Policies Social Media Guidelines Sentiment 146

Hootsuite

SEPTEMBER 21, 2023

Thumbs up ( ) = Positive sentiment. Lightning bolt ( ) = Power, energy, and excitement. Radiating good energy, one smile at a time. Turning pizza into energy. I’m not lazy, I’m in energy-saving mode. Similarly, don’t use a fire emoji to comment on your teacher’s vacation beach photo.

Instagram 99

Instagram Energy HootSuite Meme 99

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jumping back and forth between channels is one of the biggest sources of friction marketing managers face. The solution? Streamline that workflow.

Publishing 84

Publishing Social Media Film B2B 84

ProBlogger

JULY 12, 2023

Image created in Canva A few days ago we published a post on ProBlogger titled ‘ Forget about Marketing: Concentrate on Blogging ‘, which led to some interesting discussion on Twitter and in the comments. Nicholas wrote some great arguments for focusing your energy on writing great content as the central way of growing your blog.

Content 40

Content Sentiment Blogger Energy 40

Sprout Social

APRIL 21, 2020

Before publishing that Instagram post or chiming in on the conversation, here are three things social marketers should know about how their brands approach sustainability on social media. And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment. Young people are driving the movement.

Retail 104

Retail Trends Fashion Marketing 104

SocMed Sean

MAY 1, 2012

Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. Never has social media been such a brilliant marketing and customer relation tool. Today’s post comes from Laura Clarke,a blogger and lover of all things social media.

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

FEBRUARY 6, 2023

Use the analytics feature to tailor your social media marketing strategy and prove ROI. Analyze conversations around your brand and industry to identify trends and understand sentiment. Choose based on your time and resources How much time can you commit for social media marketing and management?

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. If a user searches for “stress relief” or “work anxiety” for example, Pinterest might suggest a collection of emotional well-being activities to redirect your energy. Avoid some of the stress by creating a response protocol.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Petersburg College, Women’s History Month is a source of energy and pride. Before you start planning your Women’s History Month marketing, take a long look at your business.

Social Media 118

Social Media Team Groups Groups 118

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. 75% of B2B businesses market their products and services on Twitter. (There’s so much noise!)

Twitter 129

Twitter Tips Influencer Hashtag 129

agora pulse

JANUARY 7, 2020

Bright Local is a solid local marketing management solution that monitors local positions and reviews on multiple platforms including Google Local, Yelp, Facebook, TripAdvisor, and many others. Get started on saving time and energy on your social media management! Local businesses: Bright Local.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Buffer Social

NOVEMBER 7, 2023

Kat Boogaard ’s journey into freelance writing isn’t all that unique: She was working full-time in marketing but yearned for more flexibility, creativity, and control in her work.   What specific strategies or marketing techniques did you employ to attract your first customers or clients? So dang true. Probably not.

Project 94

Project Software Small Business Energy 94

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? Important Instagram metrics to track.

Metrics 145

Metrics Analytics Instagram Tools 145

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions.

Conversation 166

Conversation Badge Sample Samples 166

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Did you know that 72 million Moons can fit within the Sun? Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Convince & Convert

JULY 16, 2013

After Googling “measuring effectiveness of social media”, I read at least a dozen articles outlining all the sharing-and-sentiment indicators produced by posts, clicks, tweets, and so forth. Tom Mangan is the founder of Verb Nerd industries , a writing, editing and content-marketing service based in Winston-Salem, North Carolina.

Data 148

Data How To ROI Survey 148

Sprout Social

OCTOBER 27, 2022

” You’ll also find customers using it to report service outages: Good afternoon lethal Energy, Thank you for contacting Mediacom with your concerns. This visibility has not only made Solo Stove’s customer care team more efficient, it also correlated with a bump in positive brand sentiment. Start your free Sprout trial.

Statistics 110

Statistics Social Media Brands Issues 110

SocMed Sean

NOVEMBER 14, 2011

Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “targeting” or “profiling”, you need to rethink. Have you taken time to analyze what the sentiment is about your products and services? Want to fail at social media?

Social Media 235

Social Media Social Networking Airlines SEO 235

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Marketing chatbot examples. Chatbots are quickly becoming popular as a marketing tool. marketing chatbot examples.

Examples 96

Examples FAQ Insurance Retail 96

Later

SEPTEMBER 1, 2020

If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! But where should you spend your energy? Wondering what the top social media platforms for SMBs are?

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.”

Analysis 88

Analysis Social Media ROI How To 88

Twist Image

JANUARY 2, 2014

We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most brands face when it comes to content marketing and social media is that they struggle to find a true sense of human-ness in the content that they are creating. So yes, they are important. This is where we wind up.

Content 104

Content Airlines Advertising Issues 104

Twist Image

JANUARY 2, 2017

This quickly evolved into the "social media" speaker, and this (kind of) evolved into the "digital marketing" speaker. I love the sentiment. This year, "next" is going to be where I put my focus and energy. content marketing. digital marketing. digital marketing agency. digital marketing blog.

Exercises 58

Exercises Feed Feedly Advertising 58

Twist Image

DECEMBER 12, 2013

When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads) dances cheek to cheek with earned media (getting attention via media outlets without paying for it) and owned media (websites, blogs, e-newsletters and more). marketing mix.

Mobile 99

Mobile Newsletter Buy Brands 99

ProBlogger

JUNE 18, 2013

A few days ago we published a post on ProBlogger titled ‘ Forget about Marketing: Concentrate on Blogging ‘, which led to some interesting discussion on Twitter and in the comments. Nicholas wrote some great arguments for focusing your energy on writing great content as the central way of growing your blog.

Content 47

Content Sentiment Blogger Energy 47

Laurel Papworth

MAY 31, 2012

Do you work in sales, marketing or communications? Session 1 How do you save time and energy monitoring ALL those social media sites? How do you measure ‘sentiment’ online when people are talking about your policies or district? Wednesday 13 June 2012, 2pm-6pm. Are you interested in social media? Don’t miss this opportunity!

Course 66

Course Social Media Press Release Film 66

Buffer Social

OCTOBER 6, 2022

Her wealth of experience in marketing and customer research has earned her the nickname of ‘Customer Whisperer’ In this interview, we talk about how she grew her personal brand, with a newsletter called Why We Buy that has an audience of 10,000 people and a Twitter account with eight times that number.

Newsletter 65

Newsletter Research LinkedIn Buy 65