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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Resources 101
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10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. HR, legal, marketing, and even IT all play a pivotal role in developing the policy. Why your business needs an employee social media policy NOW.

Policies 146
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Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring

Oktopost

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation?

ROI 62
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When AI is everywhere, invest where it counts

Sprout Social

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. Instead, we’ll have to be even more intentional about how humans and AI collaborate within the Sprout ecosystem.

Software 117
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Why You Need to Incorporate Social Media into Your Lead Generation Strategy

Oktopost

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

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Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186