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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each? Someone visited our website and performed a specific action or group of actions that are important to us.

Eventful 174
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When Broad Targeting Fails

Jon Loomer

You expect, for example, people who click a link to land on your website then behave like a normal human who may do other things. But once you allow Meta to target anyone beyond your target group, the characteristics of your ideal audience mean close to nothing. But the algorithm doesn’t care about those other actions.

Embedding 164
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How we designed a logo system for Sprout Social’s Business Resource Groups

Sprout Social

Throughout the course of history, logos have been used to visually communicate the identity of a group or business. In 2020, we applied this same concept to an important initiative at Sprout, our Business Resource Groups (BRGs), which are employee-led groups for traditionally underrepresented communities to come together at Sprout.

System 90
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A marketer’s guide to natural language processing (NLP)

Sprout Social

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. The most common example of this application is chatbots.

Process 106
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4 Ways to Embed Facebook Posts and Page Features on Your Site

Sprout Social

You have a couple of options for embedding on WordPress using either the plugin route or a manual process. Using a plugin makes the process a bit more automated and the social network itself offers numerous options to choose from, including: Embedded Posts: This allows you to easily embed public posts on your site. Use Embedded Posts.

Sites 78
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How to supercharge your marketing strategy with AI automation

Sprout Social

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Take for example, Sprout’s AI-driven Social Media Listening solution. Siri and Alexa are common examples of conversational AI. What is AI automation?

Strategy 101
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“Digitally Mature” Companies Make More Money

The Realtime Report

These companies are “using technologies like social media, mobile, analytics and embedded devices to change their customer engagement, internal operations and even their business models. Capgemini is basing these findings on two years of study covering more than 400 large firms.

Company 192