Periscope Adds Highlights Trailers, Embedded Tweet Support, Android Auto-Play
JULY 21, 2016
Periscope announced the launch of Highlights, which automatically generated short trailers containing highlights for every Periscope broadcast, as well as the ability to play Periscope broadcasts in embedded tweets and auto-play live broadcasts in Android. Just one day after Facebook Live added several new features , Twitter’s Periscope livestreaming application followed suit.
Embedding Facebook Posts Good For Businesses
The Social Media Incubator
AUGUST 7, 2013
Last week, Facebook announced posts would now have an embedding option for users. Following the example of Twitter and their own Instagram, Facebook is now allowing users to share a post containing a video, pictures or hashtags by using an embedding code. Features of Facebook Embedding. What does this mean for your online marketing strategy?
Embedding Latitude, Longitude and NAP Data into Image Files to Help Local SEO
OCTOBER 17, 2013
If you would like to see an example of this, save the image above to your hard drive. Then, right-click on the photo and select “properties” You will see all of the data that I saved/embedded in the image file. For this test, I made up a word and embedded or “saved” that word in the EXIF data in the image file itself. Address. State. ZIP Code. Country.
Free Tools for Monitoring Hot Search Trends
OCTOBER 1, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Free Tools for Monitoring Hot Search Trends by Adam Sherk on October 1, 2009 This week Google started embedding a Hot Trends graph at the bottom of search results pages for queries that fall within their top 100 fastest-rising search terms, as seen in this example screenshot: While checking out search trends is interesting for users, it can also be valuable to publishers. Does this work? Sometimes. So how do you monitor these trends? Very helpful as I only used a couple of these previously.
The El Show Episode 27: Embedded Journalism
APRIL 6, 2010
Episode 27 of the El Show featured Ike Pigott , and his recent discussions of embedded journalism. From Ike’s most recent post: “The [embedded journalists] of the future will work for the company, and be paid by the company to provide news about the company in a multitude of formats. Examples of storytellers: Ebay, Verizon, etc. No.. And the lack of crowd wisdom?
Twitter, Facebook Suit Up for UEFA EURO 2016
JUNE 10, 2016
For example, simply include #ENG or #TogetherForEngland , and your tweet will be brought to life with the inclusion of a football containing the St. Finally, the social network shared several Facebook Live videos leading up to the tournament (embedded below). George’s Cross. This exciting feature will be available for all competing nations (e.g., For Spain, #ESP or #VamosEspaña ).
New Instagram Embedding – Great News for Businesses on Instagram!
OCTOBER 8, 2014
The new Instagram embedding tools and features made available this week are offering businesses on Instagram some incredible new ways to share their content. If you’ve built a great following on Instagram, and want to start taking that with you to your website or blog, the new Instagram embedding features will allow you to do that! The new Instagram Embedding in action.
7 Creative Ways to Increase Instagram Followers
MARCH 31, 2016
By embedding Instagram pictures into a blog post, a few important things start to happen: You create a relationship between the places you and your brand are showing up. You can also give them an example of how they can benefit from connecting outside of the newsletter. Here is an example of an IFTTT “recipe” to allow you to set this up: Setting up an IFTTT recipe is easy!
How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
The figures include traffic directly from Google News and well as traffic from embedded news oneboxes in the regular Web search results. However in going through the profiles it is clear that the vast majority of news search visits are coming from Google, as shown in this example: Therefore this data is a reasonable proxy for capturing Google News traffic. Jan-Nov 2014) Percentage of.
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
Facebook Instant Articles was also released last year, which is a great way for Facebook to avoid the standard embedded browser mechanics that so many apps rely on. One example is brands paying influencers to promote their product, which has ultimately made it possible for those influencers to make a living by monetising their audience on the platform. What This Means for Brands.
SlideBatch: A Super Cool New PR Tool
OCTOBER 20, 2014
It can be played on any device, embedded on any site, or downloaded by users. To give you an example, I created one for our client, UGN. The cool thing about it, though, is once a batch is published and embedded, it automatically refreshes with new content when it’s published (assuming it has your keywords in it). By Gini Dietrich At Content Marketing World in Cleveland, I had the opportunity to meet Paul Shirer , the founder of SlideBatch. It’s super cool and it has huge benefits for a PR pro. What is SlideBatch? It’s all ready for you. Why Do I Care?
10 Ways to Advertise your YouTube Channel (With Examples)
NOVEMBER 19, 2014
There will be some video and photo examples to help you along though! simple post about a paragraph long that explains your newest video, with that video embedded, should be enough. The post 10 Ways to Advertise your YouTube Channel (With Examples) appeared first on Devumi Blog. 10 of the best ways to advertise your YouTube channel. 1. Having social media profiles EVERYWHERE.
F8 2016: It’s a Good Time to Be a Publisher on Facebook
APRIL 14, 2016
Better Embedded Posts. Not only do publishers have more control over the look and size of the embedded post (it also adjusts automatically for mobile), it loads twice as fast as the old version. Embedded Live Videos. In addition to the improvements to embedded posts, publishers can now embed live videos on their websites. Embedded Comments. You see? Save Button.
“Digitally Mature” Companies Make More Money
The Realtime Report
NOVEMBER 8, 2012
These companies are “using technologies like social media, mobile, analytics and embedded devices to change their customer engagement, internal operations and even their business models. Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies? Our research points to a real “digital advantage” to those that do.”
YouTube Subscriber Strategies for Nonprofits
APRIL 9, 2015
An example: The End the Awkward campaign by the Scope team has the right idea here. Here’s another example where they have a clear call to action that interacts with an overlay: This isn’t directly impacting their subscribers, but it is getting people to ‘subscribe’ to being a member of their family as a whole. YouTube Subscribe Buttons can be embedded anywhere on your website.
FedEx Customer Video Turned Good PR
JANUARY 11, 2012
In a blog post accompanying an embedded version of their video, Matthew Thornton, III, senior VP of FedEx Express U.S. Customers and employees weighed in on the blog post, most citing positive examples or stories about being grateful for working at FedEx. Let’s talk about a good response to a customer service, turned social media, crisis, shall we? And it broke. The lesson?
Getty Images Makes Photos Free to Use
The Social Media Incubator
MARCH 6, 2014
That has now changed as the site will no longer charge licensing fees for anyone using their images on a Facebook page or blog, for example. Have you noticed ads on an embedded YouTube video before? That capability comes with any embedded content. Getty could potentially post ads within an embedded image without compensating the user of the image.
Using Structured Data? Your Website Could Lose Traffic to Google
JANUARY 27, 2015
Let’s take, for example, a site like Stack Overflow, a site that is a “language-independent collaboratively edited question and answer site for programmers.” In a recent post, Mattias points out that Google is directly embedding Stack Overflow responses in the Google search results. Let’s look at a specific example. The post Using Structured Data?
17 Productivity Tools for the Ultimate Business Gain
Techipedia: Tamar Weinberg
JUNE 11, 2015
For example, you can have a look at my calendar. The forwarded email goes into my Remember the Milk, which is embedded into my Gmail pane through an awesome plugin. It has a pretty cool and completely customizable CRM that is embedded directly into Gmail. In short, it’s easy to work remotely these days, especially with the tools available to us in this day and age.
Does Google Freshness Update Make Online Reputation Management More Difficult?
NOVEMBER 14, 2011
Unfortunately a recent example that illustrates this concept in action is Joe Paterno and the terrible events that allegedly took place at Penn State. While the #1 and #2 organic listings are still a general bio and a Wikipedia page, the news onebox at the top and all eight listings under the embedded image results are related to the scandal. How It Works. What You Can Do.
Getty Images vs Creative Commons and Privacy: What Bloggers Need to Know
APRIL 8, 2014
There’s now a “</>” below every image in the catalogue that lets you effortlessly publish that particular image into your post (to be completely accurate and to quote from the terms for the first time, “Not all Getty Images Content will be available for embedded use, and availability may change without notice”). How easy is it really over all though?
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
embedded media. The example I used in the above stat—the tweet with a high number of retweets–the total potential audience was over 100,000 users. For instance, in the example below, I owe a huge thanks to all 13 who retweeted, and I can see that @90dayPro and @iSocialFanz made a big impression. Readers are most likely to click on an embedded link in the morning. Embedded media clicks: Clicks to view a photo or video in the Tweet. We now have tons of information on hand. Here are my go-to Twitter reporting tools. How to access Twitter Analytics.
Podcast Promotion: 7 Smart Ways To Improve Your Social Sharing
MAY 31, 2016
In this example from Erik Fisher’s Beyond the To Do List podcast website, Erik has the episode number at the end of his blog title but when I hit the social sharing button for Twitter, he’s customized the text to include the @mention of his guest and removed the episode number. Embedding your podcast is a must! Skip the episode number for social shares. Perfect!
The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results
JUNE 22, 2016
Sites in this category derive their rankings primarily from using press release services which allow you to embed links or embedding them in article directories which allow you to post your own content. For example, I recently sent 1,000+ clicks to various search results (from around the world) to see if an increased click-through rate (CTR) would influence search engine rankings.
How Emails Are Evolving into Mailable Microsites
Convince & Convert
APRIL 29, 2015
Here are some examples of new email functionality that we need to pay attention to: Product and Content Browsing. Embedding video content in emails leads to inconsistent experiences across email clients, but between HTML5 video, YouTube, and services like LiveClicker and Movable Ink, you can generally deliver a solid inbox video experience to at least half of your subscribers. Video.
Infuse Your Content with Small Stories for a Big Effect
Convince & Convert
MAY 20, 2016
These are embedded in content that is helping to build trust, so a prospect will ultimately buy from your company. It created a picture in your head of a writer toiling away—very relatable to writers who wonder how they became marketers. I’ll just leave this example here with no additional comment. They should be trying to tell their brand story. Lead with a story. Be Relatable.
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
It takes less time to engage the user than reading, and the user is then engaged until ready to follow an embedded call to action. Check out this excellent example of a customer testimonial video for Delcam, a CADCAM software solution company. Here is an example of one of ASOS’s catwalk videos (click the “View Catwalk” under the product image). How do you feel about bragging?
How to Create a Video Marketing Strategy for Your Business
Techipedia: Tamar Weinberg
APRIL 17, 2012
This video by Inspired Bicycles is a great example of using the resources around you to create a video that works for your niche audience. Below is a YouTube Video about embedding: Search engines. This is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. But where do you start? The key is strategy.
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
Because social learning is already a standard practice for best-in class communities, meaning the embedding of live learning opportunities into the community as part of an organization’s stable of engagement tactics. This post originally appeared on Online Community Results. ————-. billion, the largest acquisition by LinkedIn to date. live) Webinars or Webcasts.
Why You Need a Social Media Policy in Your Organization
SEPTEMBER 5, 2012
good example of how to handle customer feedback is the so-called Social Media Triage that is an “if this, then that” flow chart embedded into your Social Media Policy. In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization.
13 Business Goals You Can Achieve Through Email Marketing
Convince & Convert
SEPTEMBER 18, 2015
Amazon uses its own built-in survey tool in the example above. simple email template that contains an embedded user behavior survey in it is a great way to save a few dollars and reach out to an audience that knows your products the best. An embedded payment widget inside the email makes the process of fund raising even more seamless. Meet email marketing. Take a look. Buy now!”
Four Storytelling Methods
APRIL 12, 2011
Personification, third person storytelling, embedded journalism, and metaphors are just four ways to enliven content. Well executed, the person and their audience can share experiences together (Example: Beth’s Blog ). Embedded Journalism : This approach seeks to provide a journalistic view into an organization or related external events and happenings.
Link Building Tactics for Publishers
MAY 14, 2013
For example, creating a large extended footer with links to every site in your network, with anchor text that is clearly for SEO, is not the way to go. It’s also worth pointing out that blogs and smaller news outlets will occasionally publish press releases verbatim , which creates additional opportunities for embedded links. 9. Recommended Tactics. 1. Link reclamation.
How to Tell Better Stories in Your Business
Convince & Convert
JULY 1, 2015
For example, one of the upcoming guests to watch for is Vincent Stanley, Director of Philosophy at Patagonia. And each episode will also be summarized right here on Convince & Convert, including embedded audio files so you listen inside your browser if you prefer. Storytelling is all the rage in business , and rightly so. That’s the genius of storytelling and business.
Scaling Social Media by Changing Your Mindset
JULY 3, 2012
If done correctly, social media becomes embedded into most functions within the business ranging from customer support to sales to email marketing to communications to product marketing and so on. For example, a Facebook sweepstakes may be led by a campaign manager who will pull together the other elements of the campaign such as email marketing, media buys and other promotional vehicles.
How to Reap the Revenue Rewards of Smarketing
Convince & Convert
MARCH 8, 2016
Recently, I delivered a presentation at Cisco’s Marketing Velocity Partner Summit in San Diego about Smarketing, and the 5 critical components of making it work. I’ve embedded a modified version of the slides below, for your perusal and download. In most companies – especially B2B firms – sales and marketing don’t get along. highlight to tweet).
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
Using contextual analysis and behavioral data analysis, ads can be embedded inside images with a relevancy and interest to the users in a place where their engagement level is very high. For example, there were reports that Facebook recently let some publishers test having newsletter sign up options in Instant Articles. 30 percent more likely to share Instant Articles than web pages.