Episode 27 of the El Show featured Ike Pigott , and his recent discussions of embedded journalism. From Ike’s most recent post: “The [embedded journalists] of the future will work for the company, and be paid by the company to provide news about the company in a multitude of formats. Examples of storytellers: Ebay, Verizon, etc. How can embedded journalists overcome corporate distrust? Can people trust embedded journalists? Tags: Podcasts embedded journalist ike pigott How is this different than what you have today? No.&#. MORE >>

It’s where shopping and social collide, by embedding social touchpoints in the selection, consideration, and purchasing processes. Early examples are Amazon’s reader reviews (which are proven to be powerful) and eBay’s seller ratings. For example, @asos allows you to share (by tweet and various bookmarks) and ‘Like’ items direct from their e-commerce site, letting your friends and network know what you like, have bought, or recommend. If you’d like to talk about embedding social touchpoints in your customer interactions, please get in touch ! What is it? MORE >>

Perhaps a client asks for an email to be sent out with a hyperlink embedded in the text. Embedding multimedia items into pitches, emails and other written content. Just remember that in order to effectively use each of these tags, you need to have both in an opening <example> and closing </example> tag around whatever you want to change. With the digitalization of PR, online communication is paramount. On occasion, this will require a bit more skill than the typical use of a keyboard and mouse. It can have a subtle origin. The Links. The Images. MORE >>

These companies are “using technologies like social media, mobile, analytics and embedded devices to change their customer engagement, internal operations and even their business models. Examples include companies like Caesars Entertainment, which is creating mobile apps that leverage its excellence in customer data to create SMS-based check-in services; Volvo, which created apps that allow drivers to unlock their cars from their smartphones; and Nike, which leveraged its strong commitment to social to crate Nike+,  which allows customers to monitor and share their workouts online. MORE >>

You have an opportunity to do accomplish a few different things by embedding the Tweets, so why not do it whenever possible? Why Embedding is Bettter. Here are a few reasons: Visitors to your blog are much more likely to retweet, favor, and/or reply to the Tweet if it’s embedded. While you be the recipient of any of the retweets, you’ll still improve the functionality of the article by embedding an important Tweet as a reference to your topic. This is particularly effective if the embedded Tweet is from a well-known individual, brand, or organization. MORE >>