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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other?

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7 Brands Achieving Killer Results on Facebook

Social Media Strategies Summit

There is no shortage of reasons for brands to move away from the social media giant, Facebook. of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ). But despite all of these reasons to move away from Facebook, there is no denying the influence the platform still holds.

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Social Media Algorithms: A 2023 Guide for Every Network

Hootsuite

Social media algorithms are the backbone of all social networks. In this post, we’ll answer the question of how social media algorithms work. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Source: The Dodo.

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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. What a Duck Can Do For “SocialMedia Relations. This week, we feature seven such case studies from both sides of the pond.

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Pinterest: Early Best Practices From Firebelly

Firebelly

Here they are: Social Media Assets Matter. Second, in order to grow your Pinterest community quickly it’s important to have your social assets already set up and active to promote your content and direct people to your communities. Brands are still relatively new to Pinterest. Imagery is Mission Critical. Publishing Approach.

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Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

My point: A business that says “Follow Us on Twitter&# is going to be more and more likely to treat twitter as an opt in broadcast channel, which can ultimately damage the relationship among all the other noise and duck the value of engaging customers (and potential customers) in conversation. Related Posts. A Proposal.

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13 Soft Skills Needed for Companies Selling Social Media

Direct Marketing Observations

Do you ever stop and think about how much you’ve actually read and heard about social media? We talk or you hear all the time about C suite alignment in order to drive some type of momentum in rolling out social media, but has anyone ever explained or told you about the soft skills that are needed to get you over the top?

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