Waxing UnLyrical

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

SA and Healthy Birth Day collaborated to create Count the Kicks brochures and posters for medical professionals to share with patients—as well as billboards, social media content and videos to spread the word to expectant women. SA developed a website for the campaign and focused on social media and media relations to build awareness.

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

Unlike Kellye’s and Jenny’s ebook, you do have to subscribe to Craig’s blog to be able to download the ebook (but hey, if you don’t like his blog, you can always unsubscribe, right? Craig Pearce put this together, and it’s a very interesting read with perspectives from practitioners from all over the world.

Resources 251
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Think Beyond Social Media. The social media posts are important, but they are amplifying content the influencers have already created with your team. Consumers look to buy from those they trust. Event panel.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The downloadable award was also completely new (that we created for OA, based on a printable version OA had already created) – same problem. The timeframe.

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Where Does the PESO Model Belong?

Waxing UnLyrical

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Social media, yes. It’s not a content marketing goal or a PR goal. Content marketing, yes.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Social Media Engagement. This includes several metrics specific to your measure the performance of your social media content marketing. Social media engagement can be measured by the number of likes, comments, shares, and mentions that your content generates. Conversion Rate. Audience Demographics.

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