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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Of course, this isn’t a blanket recommendation to gate everything. This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business). Here’s a closer exploration of six profound insights that promise to redefine our navigational charts.

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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. Plus, these books will spark even more passion and excitement for what you do.

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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Fortunately, chatbots don’t need to sleep (or eat lunch).

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How To Create a Strong Social Media Advocacy Program

Hootsuite

Keep reading for our guide to building a strong social media advocacy program. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. These recommendations are almost twice as likely to generate action, too.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. The short answer to this question is “yes.” Definitely.

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How to Automate DMs on Social Media

Hootsuite

After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more.

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Poke the Box – Book Review

Justin Levy

Seth Godin recently released his new book, Poke the Box (Amazon affiliate link), as part of the Domino Project. As an avid reader of Seth’s, both his books and his blog, I was excited to read it. This is never the case with Seth’s books. I highly recommend that you pick up a copy of Seth’s new book.

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