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Download Welcome to the Fifth Estate

Geoff Livingston

Because of the compensation issues , time since publishing, and frankly, the plethora of social media and online marketing books out there, it’s time to give it to you for free! Please feel free to download the book here. Welcome to the Fifth Estate by Geoff Livingston. It almost been two years since my second book Welcome to the Fifth Estate was published. Enjoy!

The Social Bill of Rights - Free Download

Engaging Brand

Many people ask me about how you know whether you are ready for social media marketing or even a social business. A while ago I posted about The Social Bill of Rights and was asked to provide a social media download - so here it is.you can access a PDF HERE Download The-social-bill-of-social-rights. Related articles. What is Social Media - Free E-Book.

Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir

Blue Focus Marketing

Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. The Social Employee has a little bit of everything—from the social journeys of innovative brands to industry-leading insights, models, and strategies from some of marketing’s most prominent thought leaders. Mari Smith , author, The New Relationship Marketing , and coauthor, Facebook Marketing.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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Downloads will now be taxed

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Downloads will now be taxed February 19, 2009 by Taylor Marek Yes, you heard me right. Simply put, trying to tax something like downloads is impossible to enforce, it only makes the masses mad at you. Take note. :) Filed Under: Blog , Business , Finances , General , News , Technology Tagged: downloads , ITunes , Taxes Comments are closed. This makes me mad to no end. Second, how in the world is this going to work? Oh, but wait. What about business?

Become a Content Marketing Fox

Spin Sucks

By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.

Netflix Lets You Download Movies Now, Facebook Will Have Some Cools Games Soon And More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

We can now download movies and TV shows from Netflix to your mobile device. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 morning show. The segment is called, CTRL ALT Delete with Mitch Joel. Netflix. you did it!

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. Bounce Rates.

The Difference Between Content Marketing and Social Marketing

Simply Measured

What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? Content marketers are often hyper-focused on how their content is received and shared. Simple, right?

The Difference Between Content Marketing and Social Marketing

Simply Measured

What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? Social media marketing provides companies with a way to reach new customers and engage with existing customers.

Vine for Brand Marketing

Mindjumpers

In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. And it’s fairly simple from download, until you start using it. Similar Posts: Facebook Poke vs. Snapchat: New Marketing Channels? Integrated Marketing: Communicating One Big Idea. But how does Vine work? v/bnbh3VtrUHH. —

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How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

If you’re like many marketers, those questions probably bring a quizzical look to your face. Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service.

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The Future of Content Marketing is Now

Spin Sucks

By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. And, when they realize it’s really bad, they’ll decide content marketing doesn’t work—instead of realizing they’re terrible at executing the tactic. Vision.

Measuring Your Content Marketing Success [Infographic]

Pamorama

Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success. How do you measure content marketing? Why is awareness important?

Why No One Wants Your Free Download (And 5 Steps to Make It a Must-Have)

ProBlogger

You finally released your free download. Hardly anyone’s downloading it. Because hardly anyone’s downloaded it. All those people who chose not to download it haven’t seen the content yet. People judge your free download on expectation and reputation, before they make the decision to either download it or leave. That means you can massively increase your download numbers just by improving the audience’s perception of your freebie. If you’ve already chosen a topic and created your download, don’t panic! So … why isn’t it working? It’s okay.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

How to Use Twitter Cards in Social Media Marketing

Pamorama

How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Branding Content Marketing Social Media Social Media Marketing Twitter Social media marketing https://t.co/x8HoullQMT

52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

The Realtime Report

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US.

Eight Digital Marketing Trends

Spin Sucks

Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. And mobile can’t live without marketing. Email Marketing. It’s not going anywhere, yet most of us (as marketers) have forgotten about it. One more day of vacation! Take a look and see what you think! Results. Um, yes!

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads?

Content Marketing: How to Measure Its Effectiveness [Infographic]

Pamorama

Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Figure out which content marketing metrics you want to measure and why. Common content marketing measurements include: Subscribers.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It should be measured and analyzed just as any other type of advertising or direct marketing activity.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Luckily, there are so many great tools on the market now to help you build your audience, analyze results to see what’s working (or not working), and save time on the tasks you really don’t have time for.

Tools 51

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.

B2B 70

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Digital Marketing Staples. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns. Get more content like this , plus the very BEST marketing education, totally free. Overall Traffic.

Creative Marketing the April Fools’ Way

Spin Sucks

By Laura Petrolino Every year I anxiously wait as the creative marketing minds of organizations around the world roll out some of the most hilarious and inventive corporate April Fools’ pranks. Some come from organizations such as West Jet (we love our Canadians ) or Google who are well known for their creative marketing tactics. Break Out of Your Rut So where do you start?

49 Tactics to Atomize Your Content Marketing

Convince & Convert

Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. For anyone serious about content marketing, I believe some form of atomization is a requirement, for three reasons: 1. Audio Tactics. Podcast.

UGC 56

2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. The time commitment: The report covers weekly hours that marketers invest in their social media efforts.

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7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. So far, so good.

Essential viral marketing tools

Socialmedia.biz

million downloads in its first four days and is one of the top viral videos on Ruzzit.com this week. This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Tools 30

45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. In just two years, marketing automation has grown from being a $500 million industry to a $1.2 billion one.

Tools 48

Gross Hacker Marketing

Twist Image

My buddy, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) often regales audiences with the idea that a customer is only a true customer if they have bought from you more than once (a principal that a leading chief marketer had shared with him). I quickly hopped over to their site to download it, but was confronted with a closed beta roll-out landing page that was requesting my email address, so that I could be notified when the app becomes available on a more broader basis.

Holiday Marketing Tips for Small Businesses

Unspoken

It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Instead of paper copies of the Target Black Friday ad or the Toys R Us Big Toy Book, most retailers are offering PDF downloads or just posting advertising directly on their own websites. Strategic Marketing of Managing Expectations.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. V3 Integrated Marketing ). Marketing Charts ).

Comparing 21 social media marketing tools [Chart]

SocialFish

Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. Download the free 102-page buyer’s guide. 2 – How enterprises use social media for customer care, intelligence and marketing. Publishing. Campaigns & promotions.

Why 2016 Will Be the Year of Video Marketing

Convince & Convert

The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. It’s a chance to take your marketing strategy into the stratosphere. It’s a fresh start—a chance to do marketing better. Here are just some of the many reasons 2016 is the year of video marketing. highlight to tweet).

Video 58

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. How Social Media Marketers Use Twitter Twitter is an amazing resource for content discovery. 51.8%

The Six Rules to Avoid Marketing Like a Psychopath

Spin Sucks

Does that make marketers psychopaths, in some form? To qualify as a psychopathic marketer, all you need to do is: Produce marketing material based on the wants and needs of your company, not your audience. An overwhelming number of marketers are guilty of psychopathic marketing. The Six Rules to Avoid Marketing Like a Psychopath. By Bryan Adams. Every day.

Five Ways to Build the Perfect Web Marketing Storm

Spin Sucks

I hate to admit this out loud, but I know only a fraction about content marketing for the web. I learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He begins with a content marketing template. Email Marketing. ” WRONG! ” And then he showed why he does. Blogging.