Trending Sources

Download Welcome to the Fifth Estate

Geoff Livingston

Because of the compensation issues , time since publishing, and frankly, the plethora of social media and online marketing books out there, it’s time to give it to you for free! Please feel free to download the book here. I’m sorry that it’s only available to you in this PDF format. Welcome to the Fifth Estate by Geoff Livingston. Enjoy! Geoff Livingston on Google+.

The Social Bill of Rights - Free Download

Engaging Brand

Many people ask me about how you know whether you are ready for social media marketing or even a social business. while ago I posted about The Social Bill of Rights and was asked to provide a social media download - so here it can access a PDF HERE  Download The-social-bill-of-social-rights. Related articles. What is Social Media - Free E-Book.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir

Blue Focus Marketing

Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. The Social Employee has a little bit of everything—from the social journeys of innovative brands to industry-leading insights, models, and strategies from some of marketing’s most prominent thought leaders. Mari Smith , author, The New Relationship Marketing , and coauthor, Facebook Marketing.

Downloads will now be taxed

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Downloads will now be taxed February 19, 2009 by Taylor Marek Yes, you heard me right. Simply put, trying to tax something like downloads is impossible to enforce, it only makes the masses mad at you. Take note. :) Filed Under: Blog , Business , Finances , General , News , Technology Tagged: downloads , ITunes , Taxes Comments are closed. This makes me mad to no end. Second, how in the world is this going to work? Oh, but wait. What about business?

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. Bounce Rates.

12 Secret Facebook Features Every Marketer Should Use


Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. Download your Facebook history to analyze business analytics. You can download your entire Facebook history and use it to gain analytical insights. From an event: Click   Save.

Vine for Brand Marketing


In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. And it’s fairly simple from download, until you start using it. Similar Posts: Facebook Poke vs. Snapchat: New Marketing Channels? Integrated Marketing: Communicating One Big Idea. But how does Vine work? v/brATXPlOi3w.

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The Future of Content Marketing is Now

Spin Sucks

By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. And, when they realize it’s really bad, they’ll decide content marketing doesn’t work—instead of realizing they’re terrible at executing the tactic. Vision.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

If you’re like many marketers, those questions probably bring a quizzical look to your face. Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service.

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Measuring Your Content Marketing Success [Infographic]


Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success. How do you measure content marketing? 1. Why is awareness important?

Why No One Wants Your Free Download (And 5 Steps to Make It a Must-Have)


You finally released your free download. Hardly anyone’s downloading it. Because hardly anyone’s downloaded it. All those people who chose not to download it haven’t seen the content yet. People judge your free download on expectation and reputation, before they make the decision to either download it or leave. That means you can massively increase your download numbers just by improving the audience’s perception of your freebie. If you’ve already chosen a topic and created your download, don’t panic! So … why isn’t it working? It’s okay.

How to Use Twitter Cards in Social Media Marketing


How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Branding Content Marketing Social Media Social Media Marketing Twitter Social media marketing

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads?

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. How Social Media Marketers Use Twitter Twitter is an amazing resource for content discovery.

Eight Digital Marketing Trends

Spin Sucks

Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. And mobile can’t live without marketing. Email Marketing. It’s not going anywhere, yet most of us (as marketers) have forgotten about it. One more day of vacation! Take a look and see what you think! Results. Um, yes!

52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

The Realtime Report

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.”  The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It should be measured and analyzed just as any other type of advertising or direct marketing activity.

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Content Marketing: How to Measure Its Effectiveness [Infographic]


Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Figure out which content marketing metrics you want to measure and why. Common content marketing measurements include: Subscribers.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb:   1-5: Digital Marketing Staples. Digital Marketing Staples. 1. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns. Get more content like this , plus the very BEST marketing education, totally free. Conversions.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.

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7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. So far, so good.

49 Tactics to Atomize Your Content Marketing

Convince & Convert

Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. For anyone serious about content marketing, I believe some form of atomization is a requirement, for three reasons: 1. Audio Tactics. 1.  eBook.

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Creative Marketing the April Fools’ Way

Spin Sucks

By Laura Petrolino Every year I anxiously wait as the creative marketing minds of organizations around the world roll out some of the most hilarious and inventive corporate April Fools’ pranks. Some come from organizations such as West Jet (we love our Canadians ) or Google who are well known for their creative marketing tactics. Break Out of Your Rut So where do you start?

2012 Social Media Marketing Industry Report


Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. In later sections, the report also looks at each of these channels individually to understand marketers’ interest in them.

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Why 2016 Will Be the Year of Video Marketing

Convince & Convert

The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. It’s a chance to take your marketing strategy into the stratosphere.  It’s a fresh start—a chance to do marketing better. And Here are just some of the many reasons 2016 is the year of video marketing. 1. The good news?

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Top 7 Online Tools to Automate Your Content Marketing


In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. feedly. Buffer. Contently.

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Holiday Marketing Tips for Small Businesses


It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Instead of paper copies of the Target Black Friday ad or the Toys R Us Big Toy Book, most retailers are offering PDF downloads or just posting advertising directly on their own websites. Strategic Marketing of Managing Expectations.

Comparing 21 social media marketing tools [Chart]


Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. Download the free 102-page buyer’s guide. Publishing. Campaigns & promotions. Influencer & advocate management. Lead generation. Analytics. Paid media management. Useful Data

Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. Those big download numbers you’ve been getting don’t count for much. But to what end?

The Six Rules to Avoid Marketing Like a Psychopath

Spin Sucks

Does that make marketers psychopaths, in some form? To qualify as a psychopathic marketer, all you need to do is: Produce marketing material based on the wants and needs of your company,  not your audience. An overwhelming number of marketers are guilty of psychopathic marketing. The Six Rules to Avoid Marketing Like a Psychopath. By Bryan Adams. Every day.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 500 firms. ( V3 Integrated Marketing ). But 3.1

5 Smart Ways to Use Email Signature Marketing

Convince & Convert

Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services. How is your marketing team innovating and experimenting with new channels that your prospects aren’t being inundated with? The Power of Marketing-Plus-Sales.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.

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Essential viral marketing tools

million downloads in its first four days and is one of the top viral videos on this week. This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. bills itself as “the simpler way to plan your visual content marketing” by letting you schedule and manage your Instagram posts. With 2.6

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Five Ways to Build the Perfect Web Marketing Storm

Spin Sucks

I hate to admit this out loud, but I know only a fraction about content marketing for the web. learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He begins with a content marketing template. Email Marketing. ” WRONG! As I watched him explain it, I thought, “Come on.

Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. For example: Old style: Download Facebook Messenger now! Use an editorial calendar for content marketing.

4 Internet Marketing Trends That Every Marketer Should Know


Internet Marketing has to look for new, more engaging tools like quizzes to deal with Banner and Content Blindness and the results of AdBlock’s popularity. For the first time, a marketer could actually know how many people saw an ad, and even further, know how many people interacted with it. Banners were a huge step forward in the history of Internet Marketing.