Download Welcome to the Fifth Estate
APRIL 29, 2013
Because of the compensation issues , time since publishing, and frankly, the plethora of social media and online marketing books out there, it’s time to give it to you for free! Please feel free to download the book here. I’m sorry that it’s only available to you in this PDF format. Welcome to the Fifth Estate by Geoff Livingston. Enjoy! Geoff Livingston on Google+.
Flickr adds Downloadable Video Sharing
The Way of the Web
OCTOBER 11, 2015
And it seems to have been so long that Flickr’s marketing team dropping it into a particularly bare email, giving it just two lines. Flickr has now made it possible to allow you to share videos in the same way as you can allow people to download your photos. The post Flickr adds Downloadable Video Sharing appeared first on TheWayoftheWeb. It’s useful in two ways.
The Social Bill of Rights - Free Download
MARCH 23, 2013
Many people ask me about how you know whether you are ready for social media marketing or even a social business. while ago I posted about The Social Bill of Rights and was asked to provide a social media download - so here it is.you can access a PDF HERE Download The-social-bill-of-social-rights. Related articles. What is Social Media - Free E-Book.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
3 Marketing Metrics for Savvy Content Marketers
Convince & Convert
SEPTEMBER 28, 2015
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. Bounce Rates.
Marketing is Dead?
AUGUST 23, 2012
It took the following technologies to reach 50 million users : Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in just nine months; and iPod app downloads hit one billion in nine months. Marketing is Dead? In fact, he quotes a study of 600 CEOs who are frustrated with their chief marketing officers. SEO is Dead!
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. Download your Facebook history to analyze business analytics. You can download your entire Facebook history and use it to gain analytical insights. From an event: Click Save.
Vine for Brand Marketing
MARCH 1, 2013
In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. And it’s fairly simple from download, until you start using it. Similar Posts: Facebook Poke vs. Snapchat: New Marketing Channels? Integrated Marketing: Communicating One Big Idea. But how does Vine work? v/brATXPlOi3w.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. And, when they realize it’s really bad, they’ll decide content marketing doesn’t work—instead of realizing they’re terrible at executing the tactic. Vision.
Why No One Wants Your Free Download (And 5 Steps to Make It a Must-Have)
JANUARY 10, 2013
You finally released your free download. Hardly anyone’s downloading it. Because hardly anyone’s downloaded it. All those people who chose not to download it haven’t seen the content yet. People judge your free download on expectation and reputation, before they make the decision to either download it or leave. That means you can massively increase your download numbers just by improving the audience’s perception of your freebie. If you’ve already chosen a topic and created your download, don’t panic! So … why isn’t it working? It’s okay.
Measuring Your Content Marketing Success [Infographic]
JANUARY 18, 2014
Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success. How do you measure content marketing? 1. Why is awareness important?
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It should be measured and analyzed just as any other type of advertising or direct marketing activity.
10 Simple and Reliable Digital Marketing Metrics
Convince & Convert
MARCH 28, 2016
Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Digital Marketing Staples. 1. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns. Get more content like this , plus the very BEST marketing education, totally free. Conversions.
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Branding Content Marketing Social Media Social Media Marketing Twitter Social media marketing https://t.co/x8HoullQMT
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads?
Eight Digital Marketing Trends
AUGUST 22, 2012
Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. And mobile can’t live without marketing. Email Marketing. It’s not going anywhere, yet most of us (as marketers) have forgotten about it. One more day of vacation! Take a look and see what you think! Results. Um, yes!
52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013
The Realtime Report
SEPTEMBER 20, 2012
The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Figure out which content marketing metrics you want to measure and why. Common content marketing measurements include: Subscribers.
49 Tactics to Atomize Your Content Marketing
Convince & Convert
SEPTEMBER 16, 2015
Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. For anyone serious about content marketing, I believe some form of atomization is a requirement, for three reasons: 1. Audio Tactics. 1. eBook.
Why 2016 Will Be the Year of Video Marketing
Convince & Convert
APRIL 8, 2016
The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. It’s a chance to take your marketing strategy into the stratosphere. It’s a fresh start—a chance to do marketing better. And Here are just some of the many reasons 2016 is the year of video marketing. 1. The good news?
7 Tactful Ways of Facing The Horrors of Digital Marketing
FEBRUARY 11, 2016
Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. So far, so good.
Why B2B Marketers Need to Educate Buyers With Content
Convince & Convert
APRIL 29, 2016
Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. Those big download numbers you’ve been getting don’t count for much. But to what end?
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Content Marketing
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. Download the free 102-page buyer’s guide. Publishing. Campaigns & promotions. Influencer & advocate management. Lead generation. Analytics. Paid media management. Useful Data
4 Internet Marketing Trends That Every Marketer Should Know
OCTOBER 6, 2015
Internet Marketing has to look for new, more engaging tools like quizzes to deal with Banner and Content Blindness and the results of AdBlock’s popularity. For the first time, a marketer could actually know how many people saw an ad, and even further, know how many people interacted with it. Banners were a huge step forward in the history of Internet Marketing.
5 Smart Ways to Use Email Signature Marketing
Convince & Convert
FEBRUARY 22, 2016
Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services. How is your marketing team innovating and experimenting with new channels that your prospects aren’t being inundated with? The Power of Marketing-Plus-Sales.
The Six Rules to Avoid Marketing Like a Psychopath
JUNE 10, 2015
Does that make marketers psychopaths, in some form? To qualify as a psychopathic marketer, all you need to do is: Produce marketing material based on the wants and needs of your company, not your audience. An overwhelming number of marketers are guilty of psychopathic marketing. The Six Rules to Avoid Marketing Like a Psychopath. By Bryan Adams. Every day.
6 Chrome Extensions That Are Perfect for Content Marketers
NOVEMBER 12, 2015
Content marketers usually have a lot on their hands. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes. They make life as a content marketer, easier and less stressful. Lets take a look at six such extensions that are perfect for content marketers: DrumUp. Pocket. Snip.ly. Nimbus Screenshot. RiteTag. Grammarly.
Holiday Marketing Tips for Small Businesses
DECEMBER 6, 2012
It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Instead of paper copies of the Target Black Friday ad or the Toys R Us Big Toy Book, most retailers are offering PDF downloads or just posting advertising directly on their own websites. Strategic Marketing of Managing Expectations.
Creative Marketing the April Fools’ Way
APRIL 1, 2015
By Laura Petrolino Every year I anxiously wait as the creative marketing minds of organizations around the world roll out some of the most hilarious and inventive corporate April Fools’ pranks. Some come from organizations such as West Jet (we love our Canadians ) or Google who are well known for their creative marketing tactics. Break Out of Your Rut So where do you start?
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 500 firms. ( V3 Integrated Marketing ). But 3.1
30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
DECEMBER 10, 2013
Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Which content marketing tactics are most popular?
3 Ways to Strengthen Your Marketing Leadership
Convince & Convert
MAY 10, 2016
These days, marketers don’t just want a chair at the table—they want to lead the meeting. But no matter how smart and fast your marketing team is, it’s only one piece in a larger puzzle that runs your company. Sales, services, development—they all need marketing to amplify or clarify their message. Position marketing as the ambassador of mission-critical company goals.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.