Should Your Business Download Meerkat? [FLOWCHART]
Saying It Social
MARCH 12, 2015
Take our quiz to see if your business should download Meerkat. The post Should Your Business Download Meerkat? Social Media IOS iPhone Meerkat Mobile app sayitsocial Stream Streaming media twitter Information on the newest app, Meerkat, and how and when your business should adapt it in the Twitter world. FLOWCHART] appeared first on.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads? Yes, but no.
Mobile Gaming To Grow Faster Than Social, Online Gaming
The Realtime Report
DECEMBER 18, 2012
Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. Is your brand moving into gaming – especially on mobile? in-game advertising.
76% of Mobile Video Ads Are Viewed In-App [Study]
The Realtime Report
MAY 7, 2014
Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. “…Mobile video is beyond the tipping point.
US Mobile Ad Spending Will Top $4 Billion in 2012
The Realtime Report
DECEMBER 27, 2012
Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.
Mobile Positioning: A Business Must
MAY 3, 2012
Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? The result?
Half of Consumers Read Email Exclusively On Mobile
The Realtime Report
FEBRUARY 25, 2014
Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. email-generated mobile sales increased at triple the rate of desktop sales (52% vs. 18%).
The Mobile Gap
FEBRUARY 26, 2016
One side says this: Native apps are expensive and don't get enough downloads to justify the expense, plus it's super-expensive because you have to develop for Apple , Android , Windows , BlackBerry , etc. The other side says this: We live in a mobile world, this is how consumers, primarily, connect with us, so we're in the process of developing a responsive Web experience, and looking at how we can shift some of the dollars over to mobile marketing. How many brands do you - as a consumer (not a marketing professional) - connect with on your mobile device? mobile.
Facebook Tip: Changing From Mobile To Desktop View On Your iPad Or Tablet
DECEMBER 23, 2012
If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default. It took me an hour of finding workarounds for Twitter and I document the process of switching to the Twitter desktop view (not the mobile view) of Twitter in this blog post. I can’t live without my tablet. No easy fix. Something helpful!
Carlsberg Launches Crowdit: A Non-Branded Mobile App
OCTOBER 17, 2012
We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Let’s say we get 100.000 downloads in Denmark. The mobile consumer. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. Social Media Gone Mobile. Non-branded promotion.
The Mobile Imperative
NOVEMBER 23, 2011
There's a sad truth about mobile, but I don't want to hear it. Beyond the low penetration, it's also important to note that within that small percentage, it's even smaller when it comes to people that are paying for apps, downloading apps and actually using apps (we've all seen the depressing stats surrounding this in a myriad of different places). How long will mobile ubiquity take?
Is Shazam the Future of Mobile Marketing
Convince & Convert
FEBRUARY 18, 2015
Are we about to finally crack the mobile marketing code? The Challenge for iBeacons – Getting the App Download. Here’s the challenge, and this has always been the challenge for mobile. Do you really want to download an app, and do you want to download a different app for each retailer? Image via BigStockPhoto.com. Get all JayToday episodes at [link].
One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Retail brands who want to see m-commerce grow need to get consumers to download and use their app. The solution?
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. 2016 Social + Digital Marketing Predictions Download. There are currently 2.6
4 Invincible Ways Mobile Apps Fuel Business Growth
Convince & Convert
OCTOBER 28, 2015
Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Another big impetus for most businesses is the steadily decreasing cost of building a mobile app. highlight to tweet).
5 Things You Need to Know About Google’s Mobile Changes
Convince & Convert
MAY 1, 2015
It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. This is a big step in apps overtaking the mobile web.
Facebook Adds Dynamic Ads for Mobile App Installs
DECEMBER 8, 2016
Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said in an email to SocialTimes: App marketers will now have the ability to use dynamic ads to drive mobile app installs by targeting people who recently browsed their products.
3 Quick and Easy Short Video Tools for Mobile Animation
OCTOBER 31, 2016
It’s so easy with the right tools, so let’s jump in and take a look at 3 of the short video tools you can use to do this: 3 Quick and Easy Short Video Tools for Mobile Animation. #1 Adobe Spark Post. Adobe Spark has become one of the go-to short video tools for many small business owners to create visuals via desktop or mobile. Slide (your text slides in to the image).
71% of Airlines See Mobile as the Future of Airline Payments
The Realtime Report
MARCH 27, 2014
Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. And mobile looks like the future of those improvements. photo: Wikipedia Commons. Social media will also play a major role in this shift.
How To Think About Mobile Advertising
JANUARY 16, 2015
Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. It could be a download or any form of lead generation. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. They''re not staring at a computer screen, they''re flicking their way through a mobile experience. Are mobile ads dead on arrival?
Gushcloud: Mobilizing Social Media Marketing
APRIL 25, 2012
Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet. Transparency of Community.
I Got You vs. I Keep You - The Mobile Brand Crisis
AUGUST 19, 2016
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Search is a problem because discoverability of these mobile applications is a real chore for brands. mobile. mobile app. brand.
Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience
The Realtime Report
OCTOBER 2, 2012
Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game. In-game coins were awarded to players that made virtual drawings of Lexus-oriented items. “It’s a really good way for us to do something that’s more youthful.
T-Mobile G2: My New Mobile Obsession
MARCH 14, 2011
My new obsession is the T-Mobile G2. Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. This works great for me, as I already live and breathe with GMail, Google Voice, Google Maps, and YouTube. I’ve since downloaded a handful of free apps — from Yelp to Bonsai Blast. It’s funny what 12 months does to a person. chuckle as I look back. So far so good.
Mobile Breaks Search. And Your Brand
APRIL 1, 2016
Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. There was no real interest from consumers to use their mobile phones for a Web-like experience. Back then, saying that, "mobile will eat the world," made anyone and everyone chuckle. Mobile is eating the world. He's also known for his presentation titled, Mobile Ate The World. The ecosystem - at the core - is mobile. Mobile breaks search. mobile.
Show 384 - Inside Mobile Marketing
MAY 13, 2012
This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries, joins Anna Farmery to discuss . What is mobile marketing? What actually is mobile advertising? The concept of mobile shopping. How 80% of advertisers do not have a mobile site - staggering google mobile website data? How to make a mobile website. Check out GoMo from Google.
Mobile App Store Data is Required in 2015 Marketing Plans
JUNE 11, 2015
By Dave Bell Stop me if you’ve heard this: Mobile surpassed fixed Internet in 2014. Sixty-eight percent of digital media consumed globally is via a mobile device. Videos, blog posts, articles, pictures, and music are all being consumed via mobile. More users access Google Search via Mobile than by desktop. Ninety percent if time in mobile device is in mobile apps.
What to Consider When You Price Your Mobile App
Convince & Convert
APRIL 22, 2016
Estimates peg consumer expenditure on mobile apps at $50 billion for 2016. This makes the mobile app space both an opportunity and a challenge for new app developers and businesses. Making your app available for free and marketing it well might give you an edge in terms of downloads, but this will obviously not generate revenue. Do you have a mobile app? billion by 2017.
Why Your Business Should Go Mobile
FEBRUARY 18, 2013
Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). This year, more people will use their mobile phones to get online, rather than using their PCs (Gartner, 2010). By 2015, there will be more than one mobile device for every person on earth (Cisco, 2011).
Mobile apps are a waste of time for associations.
JANUARY 29, 2014
And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast.
Are you meeting the needs of your mobile members? [E-BOOK]
SEPTEMBER 4, 2012
We’ve been working with Results Direct to dig into the minds and needs of members using mobile to engage with their associations. We developed three personas to think through how people use mobile and how an association might need to think about how accessible their content is. Free to download, of course! Featured MobileDo you recognize some of your members?
Feature Friday: Musing about Mobile Networking
FEBRUARY 10, 2011
Just before the end of last year, my email box was inundated by newsletters filled with articles & posts like “The Top 50 Facebook Posts of 2010” and “Top 20 Most Useful Twitter Blog Posts of 2010.” I was really excited to download and read these during my Christmas vacation, hoping I would learn some valuable information on something I may have missed last year. But guess what folks?
3 Ways Mobile Apps Can Reward Customer Loyalty
The Realtime Report
SEPTEMBER 3, 2012
Point collection is quickly becoming a popular way for mobile apps to encouraging return business, especially with younger generations. It’s an excellent way to reward regular customers, often for doing what they’re already doing. Not This app also allows users to download virtual reward cards and use them either while in-store shopping or shopping online. Earn Points.
Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone
JULY 15, 2011
ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel.
Netflix Lets You Download Movies Now, Facebook Will Have Some Cools Games Soon And More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
DECEMBER 5, 2016
We can now download movies and TV shows from Netflix to your mobile device. Mobile represented a 34 percent year-over-year increase. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away. morning show. This week we discussed: .
The Truth About Writing Killer Content for Mobiles
FEBRUARY 7, 2016
We’re being told constantly that mobile content is like a snack, long texts are dead. You’ve just read TOP myths about mobile users. Yes, mobile users choose different content; yes, they use it in the different time and, what is more important, the different way. Writing Mobile-Friendly Content. Users spend more time on mobiles than desktops ( KPCB ).
6 mobile app trends to watch in 2017
JANUARY 25, 2017
Post by Andrew Gazdecki. W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own. Mobile app messages based on location.
Facebook Pages are getting mobile friendly
SEPTEMBER 12, 2015
Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives. billion people.
The Year Of Mobile? Sounds Like The Month Of The Smartphone
DECEMBER 28, 2011
Mobile phones may even be going away - along with desktop computers and laptops - in favor of smartphones and tablets. and staying level throughout the day, people downloaded about 10 million apps an hour, Flurry estimates." One thing is for certain: the tide is beginning to shift dramatically and it won't be (too) long before mobile becomes the primary screen. It wasn't too long ago that mobile carriers didn't care about data. According to the MediaPost article, " Cisco predicted today that mobile data use worldwide is poised to grow 21x by 2015."
Why Mobile Content Strategy is Important to PR
DECEMBER 24, 2014
Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. percent download and use apps. Mobile Web.