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Should Your Business Download Meerkat? [FLOWCHART]

Saying It Social

Take our quiz to see if your business should download Meerkat. The post Should Your Business Download Meerkat? Social Media IOS iPhone Meerkat Mobile app sayitsocial Stream Streaming media twitter Information on the newest app, Meerkat, and how and when your business should adapt it in the Twitter world. FLOWCHART] appeared first on.

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Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads? Yes, but no.

Mobile Gaming To Grow Faster Than Social, Online Gaming

The Realtime Report

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. Is your brand moving into gaming – especially on mobile? in-game advertising.

How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is? Time to Understand Download Data. Image via BigStockPhoto.com.

76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first  Mobile Video Benchmark Study  to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. “…Mobile video is beyond the tipping point.

Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: •  Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? The result?

67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. The majority (55%) say a bad mobile site experience hurts their opinion of a brand.

Facebook Tip: Changing From Mobile To Desktop View On Your iPad Or Tablet

SocMed Sean

If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default. It took me an hour of finding workarounds for Twitter and I document the process of switching to the Twitter desktop view (not the mobile view) of Twitter in this blog post. I can’t live without my tablet. No easy fix. Something helpful!

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A Mobile Website is Key for Business in 2015

yMarketingMatters

Mobile usage is at an all-time high ! In more time with mobile on an average day than in 2013. Check this out: 11 Stats Why You Should Care About Mobile Web Performance ! Check out the informative INFOGRAPHIC below on “Mobile Design for the Modern Business” for more on optimizing design for mobile. Blog Integrated Marketing Mobile Marketing

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Let’s say we get 100.000 downloads in Denmark. The mobile consumer. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. Social Media Gone Mobile. Non-branded promotion.

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The Mobile Gap

Twist Image

One side says this: Native apps are expensive and don't get enough downloads to justify the expense, plus it's super-expensive because you have to develop for Apple , Android , Windows , BlackBerry , etc. The other side says this: We live in a mobile world, this is how consumers, primarily, connect with us, so we're in the process of developing a responsive Web experience, and looking at how we can shift some of the dollars over to mobile marketing. How many brands do you - as a consumer (not a marketing professional) - connect with on your mobile device? mobile.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new  research by Millennial Media  reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile?  If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails  only on mobile devices. email-generated mobile sales increased at triple the rate of desktop sales (52% vs. 18%).

4 Invincible Ways Mobile Apps Fuel Business Growth

Convince & Convert

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Another big impetus for most businesses is the steadily decreasing cost of building a mobile app. highlight to tweet).

Is Shazam the Future of Mobile Marketing

Convince & Convert

Are we about to finally crack the mobile marketing code? The Challenge for iBeacons – Getting the App Download. Here’s the challenge, and this has always been the challenge for mobile. Do you really want to download an app, and do you want to download a different app for each retailer? Image via BigStockPhoto.com. Get all JayToday episodes at [link].

The Mobile Imperative

Twist Image

There's a sad truth about mobile, but I don't want to hear it. Beyond the low penetration, it's also important to note that within that small percentage, it's even smaller when it comes to people that are paying for apps, downloading apps and actually using apps (we've all seen the depressing stats surrounding this in a myriad of different places). How long will mobile ubiquity take?

5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. This is a big step in apps overtaking the mobile web.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from  comScore’s Data Mine  reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands  exclusively via mobile  as of September 2013. Retail brands who want to see m-commerce grow need to get consumers to download and use their app. The solution?

How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. It could be a download or any form of lead generation. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. They''re not staring at a computer screen, they''re flicking their way through a mobile experience. Are mobile ads dead on arrival?

What to Consider When You Price Your Mobile App

Convince & Convert

Estimates peg consumer expenditure on mobile apps at $50 billion for 2016. This makes the mobile app space both an opportunity and a challenge for new app developers and businesses. Making your app available for free and marketing it well might give you an edge in terms of downloads, but this will obviously not generate revenue. Do you have a mobile app? billion by 2017.

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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. And mobile looks like the future of those improvements. photo: Wikipedia Commons. Social media will also play a major role in this shift.

Why Your Business Should Go Mobile

Puzzle Marketer

Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). This year, more people will use their mobile phones to get online, rather than using their PCs (Gartner, 2010). By 2015, there will be more than one mobile device for every person on earth (Cisco, 2011).

Show 384 - Inside Mobile Marketing

Engaging Brand

This week's  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips , is ready to download. Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries,  joins  Anna Farmery  to discuss . What is mobile marketing? What actually is mobile advertising? The concept of mobile shopping. How 80% of advertisers do not have a mobile site - staggering google mobile website data? How to make a mobile website. Check out GoMo from Google.

T-Mobile G2: My New Mobile Obsession

Ari Herzog

My new obsession is the T-Mobile G2. Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. This works great for me, as I already live and breathe with GMail, Google Voice, Google Maps, and YouTube. I’ve since downloaded a handful of free apps — from Yelp to Bonsai Blast. It’s funny what 12 months does to a person. chuckle as I look back. So far so good.

Feature Friday: Musing about Mobile Networking

Ari Herzog

Just before the end of last year, my email box was inundated by newsletters filled with articles & posts like “The Top 50 Facebook Posts of 2010” and “Top 20 Most Useful Twitter Blog Posts of 2010.” I was really excited to download and read these during my Christmas vacation, hoping I would learn some valuable information on something I may have missed last year. But guess what folks?

Facebook Pages are getting mobile friendly

Sherrilynne Starkie

Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives. billion people.

Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone

Conversionation

ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel.

Mobile apps are a waste of time for associations.

SocialFish

And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet. Transparency of Community.

Mobile App Store Data is Required in 2015 Marketing Plans

Spin Sucks

By Dave Bell Stop me if you’ve heard this:  Mobile surpassed fixed Internet in 2014. Sixty-eight percent of digital media consumed globally is via a mobile device. Videos, blog posts, articles, pictures, and music are all being consumed via mobile. More users access Google Search via Mobile than by desktop. Ninety percent if time in mobile device is in mobile apps.

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Mobile Breaks Search. And Your Brand

Twist Image

Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. There was no real interest from consumers to use their mobile phones for a Web-like experience. Back then, saying that, "mobile will eat the world," made anyone and everyone chuckle. Mobile is eating the world. He's also known for his presentation titled, Mobile Ate The World. The ecosystem - at the core - is mobile. Mobile breaks search. mobile.

Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game.  In-game coins were awarded to players that made virtual drawings of Lexus-oriented items. “It’s a really good way for us to do something that’s more youthful.

Are you meeting the needs of your mobile members? [E-BOOK]

SocialFish

We’ve been working with Results Direct to dig into the minds and needs of members using mobile to engage with their associations.  We developed three personas to think through how people use mobile and how an association might need to think about how accessible their content is. Free to download, of course! Featured MobileDo you recognize some of your members?

The Truth About Writing Killer Content for Mobiles

ProBlogger

We’re being told constantly that mobile content is like a snack, long texts are dead. You’ve just read TOP myths about mobile users. Yes, mobile users choose different content; yes, they use it in the different time and, what is more important, the different way. Writing Mobile-Friendly Content. Users spend more time on mobiles than desktops ( KPCB ).

Using Google AdSense Hurts Mobile User Experience, Violates Google’s Own Guidelines

Bill Hartzer

Adding Google AdSense to your website hurts the mobile user experience on your website and violates Google’s own suggested guidelines. If you look at the screen capture above, Google’s own Pagespeed Insights is giving my site a 99 percent out of a possible 100 score on the mobile user experience. url=https%3A%2F%2Fwww.billhartzer.com%2F&tab=mobile.

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Point collection is quickly becoming a popular way for mobile apps to encouraging return business, especially with younger generations.  It’s an excellent way to reward regular customers, often for doing what they’re already doing. Not This app also allows users to download virtual reward cards and use them either while in-store shopping or shopping online. Earn Points.

Mobile apps are a waste of time for associations.

SocialFish

And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast.

Why Mobile Content Strategy is Important to PR

Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. percent download and use apps. Mobile Web.

Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Mobile shopping app   Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like  Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).

The Year Of Mobile? Sounds Like The Month Of The Smartphone

Twist Image

Mobile phones may even be going away - along with desktop computers and laptops - in favor of smartphones and tablets. and staying level throughout the day, people downloaded about 10 million apps an hour, Flurry estimates." One thing is for certain: the tide is beginning to shift dramatically and it won't be (too) long before mobile becomes the primary screen. It wasn't too long ago that mobile carriers didn't care about data. According to the MediaPost article, " Cisco predicted today that mobile data use worldwide is poised to grow 21x by 2015."

¿Yo Quiero Taco Bell? Soon You Can Order From Your Mobile Phone

The Realtime Report

Taco Bell is about to make ordering even easier, with the introduction of mobile ordering. The fast food chain’s consumers will soon be able to use a mobile app for easy, efficient ordering — without ever having to place a call. ” Here’s how it works: users download the Taco Bell ordering app, and see a menu and message tailored to that time of day.

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1/3 of Moviegoers Purchase Tickets Via Mobile Phone

The Realtime Report

Today, mobile plays a huge part in our search to find the right movie and time. Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones. 56% of moviegoers turn to mobile for entertainment research (basically equal with TV, where 57% of respondents get their movie information). You can download the full report here.

Show 487 - Using Mobile Surveys for Customer Insights

Engaging Brand

Anna Farmery  talks to Mark Penson, CMO of Survey Anyplace , an expert in using mobile surveys to get real-time customer feedback. Are mobile surveys right for you? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. Is mobile market research more independent than customer focus groups? Are mobile surveys only valuable in real time? Remember  as a listener you can download 30 Lessons on  Social Leadership Powers  - Anna''s new ebook  is now available on Kindle.  . 1) You can listen now.