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What is Conversational Commerce and Why Does it Matter for Brands?

Hootsuite

The Future of Customer Experience Survey by PwC shows customers are looking for speed, convenience, and friendliness when shopping. The survey also found: 73% of customers consider experience an important part of their buying decision. Source: PwC Future of Customer Service Experience Survey. Get a free Heyday demo.

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7 Ways of Bootstrapping Your SaaS Startup in 2022

BeingOptimist

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. You can offer the customers a product demo, video testimonial, free trial, or a discount.

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The case for better social media technology in 2024

Sprout Social

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. Request a personalized demo with a member of the Sprout Social team.

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How to use Facebook Messenger for business

Sprout Social

According to a Facebook-commissioned study , 61% of U.S consumers had used a daily messaging app to communicate with a business within the past three months of the survey. Another Facebook survey found that 83% of U.S The previously-cited Facebook study also found that 75% of U.S Providing exceptional customer service.

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How to Get the Most Out of the New LinkedIn Product Pages

Oktopost

Finally, make sure to customize your CTA button to drive valuable action – currently, LinkedIn offers six different options, from Learn more to Request a demo. LinkedIn recommends adding videos that cater to different buying stages, from a brand video (top-of-funnel) to a customer testimonial video (bottom-of-funnel).

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How to Create an Employee Engagement Social Media Strategy: Tips and Tools

Hootsuite

Send out an employee survey. Hootsuite surveyed employees and learned that different teams wanted different social resources. Using company swag is one of the most common forms of “nonverbal advocacy behavior,” according to a recent study. Book a personalized, no-pressure demo to see it in action.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. That means three quarters of organizations surveyed lack the skills and technology to use their data to gain an edge on competitors. The problem is not access to data.

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