Snapchat Shares New Data on Sports Engagement Among Users
Social Media Today
JULY 7, 2020
Snapchat has published new research into how users engage with sports content in the app.
3 Ways Sports Marketers Need To Be Using Instagram Data
Audiense
MAY 23, 2016
This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. All sports, athletes, and clubs have their own unique interests.
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Trending Sources
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
Adam Sherk
OCTOBER 7, 2014
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Keyword Research. Bing Keyword Research.
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4 Questions Sports Marketers Need To Answer About New Markets
Audiense
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.
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We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)
Buffer Social
NOVEMBER 8, 2018
Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Calculate your own data. We partnered with Delmondo to answer these questions, and more!
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111 4 Questions Sports Marketers Need To Answer About New Markets
Audiense
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.
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Data Scientist Qualifications: How and Why You Should Become One
The Realtime Report
AUGUST 24, 2019
Data Scientist Qualifications: How and Why You Should Become One. Every free app, website or profile created is paid with a currency we now know is our personal data. With popular websites attracting millions of users each month, the need to organize and interpret large amounts of data is important. Data Science in Demand.
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The New Social Currency, a research from Social Listening to Audiences Analysis
Audiense
MARCH 28, 2018
The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. . Who are these people? How do they feel about the topic/brand?
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9 E-commerce Social Media Marketing Tips for 2024
Social Media Strategies Summit
APRIL 11, 2024
The latest data from January 2024 shows that 93.2% Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. According to research, consumers don’t just find shopping inspiration on social networks. The 8 Best Golf Shoes in Early 2024 (FOR EVERY BUDGET) Source: youtube.com 5.
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225 Meet Team Sprout: Marie, Manager, Marketing Data & Analytics
Sprout Social
OCTOBER 15, 2018
It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. I also learned that she is insanely talented at intramural sports, boasting a handful of championship wins. Curious about which sports?
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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days
Social Media Strategies Summit
SEPTEMBER 14, 2023
Mitchell Clements explains that brainstorming at ESPN has two primary purposes: Identifying potential “storylines” their audience will likely engage with during any sporting event, allowing them to create a bank of content ready to go if and when they happen. Social media marketers have an eye-watering amount of data at their fingertips.
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How to use social data for competitive intelligence (I): identifying relevant competitors
Audiense
JUNE 21, 2018
On innumerable occasions we’ve talked about the valuable consumer insights that can be extracted from social data. Today we begin a series of publications in which we’ll break down how to make the most of social data in the field of competitive intelligence. We focus today on the identification of competitors.
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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy
SocMed Sean
FEBRUARY 10, 2022
And 81% state they use the platform to research products and services. Consumer research on Instagram also translates heavily to sales, as 72% of users cite that they’ve purchased a product they’ve seen on Instagram. As audience and engagement grows, so does the data. Shared data with Facebook makes it a targeting powerhouse.
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Industry benchmarks to inform your social media presence
Sprout Social
MAY 15, 2020
Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers.
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New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. 40% talk about their kids’ sporting events. Many brands stop at the data but aren’t sure what’s next.
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Find UK Instagram influencers to grow your brand
Sprout Social
APRIL 29, 2024
Conduct competitor research Competitor research uncovers the influencers driving engagement for your rivals. Alex Scott MBE Sports presenter Alex Scott MBE ( @alexscott2 ) takes her success on the pitch to Instagram, where she has 1.9 Her glamorous lifestyle and fashion sense keep her massive following engaged.
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10 Impressive Examples of AI in Marketing
Social Media Strategies Summit
AUGUST 28, 2019
Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data.
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TikTok for Business: Top 10 Brands Smashing it on TikTok
Social Media Strategies Summit
JULY 19, 2023
It shares a combination of polished, professional videos and more personal, selfie-style content featuring world-famous names across a wealth of sports — think basketball star Devin Booker , Australian soccer ace Sam Kerr , and the roster of the San Diego Padres. 1) Nike @nike / 4.4 6) Monster Energy @monsterenergy / 2.6
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings
Keyhole.co
DECEMBER 26, 2023
Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Their unconventional strategy of sponsoring extreme sports and adventures to capture the youthful adrenaline junkie crowd.
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52 Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights
Kikolani
AUGUST 18, 2016
Today you’ll find a home section, sports section, business section and so on. Those that liked homes, sports or business. So what does all this have to do with social media data mining? Social Media Provides Real-Time Data. Now they use twitter data to get extremely fast confirmation and send out alerts in record time.
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Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights
Kikolani
AUGUST 18, 2016
Today you’ll find a home section, sports section, business section and so on. Those that liked homes, sports or business. So what does all this have to do with social media data mining? Social Media Provides Real-Time Data. Now they use twitter data to get extremely fast confirmation and send out alerts in record time.
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Understanding the audience that watched the Champions League Final
Audiense
JUNE 13, 2017
English-speaking sports fans. As you’d expect the audience’s interest in sports over indexed compared to the global population, with 93.5% In events, they’re not surprisingly fond of sporting events, with 67.5% of the audience being interested in attending live sporting events compared to 23.8% Juventus fans.
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See innovation differently: How social media holds the key to true differentiation
Sprout Social
JUNE 23, 2021
No need for research, testing or iteration—let’s just do this! By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Get more out of research .
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YouTube At A Crossroads: Social Media Network or Streaming Service?
Ignite Social Media
APRIL 22, 2021
As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. At only $11.99 Sounds cool, right? YouTube TV.
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154 New Research Finds the Curation vs Creation Sweet Spot
Convince & Convert
SEPTEMBER 7, 2011
This creation-vs-curation paradox inspired me to look for some answers in the data. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. It’s clear from the data that companies in the Balanced category achieve the best results overall.
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Five stats to improve your 2021 marketing strategy
Sprout Social
SEPTEMBER 14, 2020
By looking at your social data from 2020, you can identify what types of content will resonate with their audience and areas for improvement when it comes to social customer service. For example: because of the pandemic, fans of traditional sports like basketball and football are increasingly turning to esports for entertainment.
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The ultimate social media listening guide for marketers
Sprout Social
MARCH 26, 2019
Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. This data is also in real time, providing you with the most accurate findings for timely action.
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17 social media management tips for productivity and organization
Sprout Social
AUGUST 31, 2022
Continue your research as you find the platform that works best for you. Metrics are just numbers, but KPIs bring context and meaning to your data. Take a deep dive into research and review your brand’s social media data and analytics to decipher the best timing trends. to achieve your goals?
Why we’re ditching the ‘Social Media Intelligence’ tag (and why you should too…)
Audiense
NOVEMBER 8, 2016
It involves taking social data, then applying smart organisation and activation to it. Yes : we still utilise social media data, and our partnership with Twitter is fundamental, that’s not changing. They’re feeding that data back across other departments when planning their pre-season tours and international partnerships.
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Crafting Great Social Media Videos That Get Views
Convince & Convert
DECEMBER 13, 2023
Doing your research to find the best keywords to maximize your videos’ chances of getting watched is, well, key ( pun definitely intended ). Moreover, keep in mind every social media app has its own video specs and ad sizes, so before you upload, try doing a bit of research on how professionals make their own content pop out on each platform.
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Hello from the outside: Exploring the great outdoors while staying close-to-home
Sprout Social
NOVEMBER 19, 2020
According to our data, over 85,500 unique authors Tweeted about their plans to spend part of their weekend outside. The Royal and Ancient Golf Club in the UK organizes world-renowned golf tournaments and works with the United States Golf Association to govern the sport worldwide. Weekend warriors getting outdoors.
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What is Reddit, and Should Your Brand Be Using It?
Hootsuite
NOVEMBER 28, 2022
Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. What is Reddit? Social listening.
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The TikTok algorithm explained
Sprout Social
MAY 2, 2022
Yet those videos will rarely show up for someone who mostly consumes content related to sports and gaming. The TikTok algorithm considers the following key data signals: Video likes and shares. Research each trending hashtag to look for opportunities that your brand can leverage. Accounts followed. Comments posted.
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Find UK TikTok Influencers for your brand
Sprout Social
MARCH 21, 2024
Other choices include entertaining or funny stories, sports, fashion and beauty. Conduct competitor research Identify influencers your competitors are collaborating with and examine the engagement and response to their content. However, TikTok consumers are generally more interested in lighter topics such as celebrities and music.
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8 stats that demonstrate how social drives business growth
Sprout Social
MAY 5, 2020
For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. 56% of marketers use social data to understand their target audience. Download the Sprout Social Index™.
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10 Great Examples of TikTok Content for Higher Education
Social Media Strategies Summit
SEPTEMBER 23, 2022
But there’s lots of evidence to demonstrate the power of humor: Research from Sprout Social found the top reason that consumers watch videos on social media is to laugh. No doubt you already post when your sports teams win. original sound – ZAYN. University of Missouri. Louisiana State University.
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How To Market Internationally
The Realtime Report
JUNE 22, 2017
Conduct research and collect data on your customers, and segment your findings so you can send relevant, personalized emails which produce 2.5x Tips for personalizing emails for international markets include: using native speakers, incorporating language-specifics, understanding the local culture (national sports, food and drink, etc.)
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103 YouTube Video Ideas for When You’re Out of Inspiration
Hootsuite
MAY 11, 2023
Show how to make something from scratch Data from Google found a 260% increase in videos about making sourdough in 2020. Perform exercises for different fitness levels, from beginners to experts According to Google, 79% of YouTube viewers say YouTube has sports and fitness video content that they can’t find anywhere else.
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Brand awareness: What it is and strategies to improve it
Sprout Social
OCTOBER 25, 2022
Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.
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34 People I Want To Meet at ClickZ Live Toronto 2014
Bill Hartzer
MAY 13, 2014
Mark Silver – Head of Digital, The Sports Network. Nick Drew – Head of Research, Yahoo Canada. Sylvia Ng – PMM (SMB Online Marketing Data Lead), Google. Sylvia Ng – PMM (SMB Online Marketing Data Lead), Google. Nathan Safran – Director of Research, Conductor, Inc.
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15+ social media platforms your customers are using in 2021—and why you should be using them
Sprout Social
JUNE 22, 2021
Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands. LinkedIn is a powerful platform for lead generation ; brands are able to hypertarget their professional audience using rich demographic data and interest-based filtering.
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The New Marseille: From Peering Point to International Content Hub
The Realtime Report
OCTOBER 26, 2018
For centuries, Marseille has enjoyed success in the transport of goods, linking Europe to the rest of the world; now, the city’s geographic proximity to not only the Middle East and Africa, but also China, India and Southeast Asia is playing a strategic role in the transportation of the world’s data.
Data smog: newest culprit in brain drain
Buzz Marketing for Technology
JUNE 28, 2008
Data smog: newest culprit in brain drain. According to some psychologists and researchers, the ?data s ineffective presentation of information, researchers are finding. In the search for solutions, some researchers are exploring the effects of information overload on technology users and are developing ways to quell its impact.
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100 3 Tips to Reach Generation Z on YouTube
Convince & Convert
OCTOBER 21, 2014
What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Fortunately, brands have access to more data than ever when they engage in the digital space. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow.
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