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Research: Influence of Personal Connections on Social Media Drives More Purchases

Bill Hartzer

Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers. Personal connections on social media drive more consumer purchases than influencers.

Research 149
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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

What does Sports mean not only to Australian society but to the collective? What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? Transcript of Australian Sports and the Metaverse lecture. [00:00:00.310]

Sports 64
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Snapchat Shares New Data on Sports Engagement Among Users

Social Media Today

Snapchat has published new research into how users engage with sports content in the app.

Sports 175
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5 Tips for Bigger Success at Sports Betting

Socialmedia.biz

The new millennium has seen an increase in sports betting to make money quick and, some might think, effortlessly. Even though sports betting has become more accessible and seems to be easy to do, there is quite a skill to it and it remains a high-risk game. Bet with a vetted sports betting business. Do not drink, think.

Sports 95
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What Motivates Americans to Bet on Sports?

Socialmedia.biz

Watching and commenting on sports is an integral part of American culture. Many Americans today are making that jump from being sports fans into becoming sports bettors. Millions of people enjoy betting on sports and some bet infrequently while others bet on a regular basis. goes from being unregulated to being regulated.

Sports 95
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Why Betting on Less Popular Sports Can Be a Good Idea

Socialmedia.biz

Betting on the major pro leagues like the NFL, NBA, MLB or NHL is very popular but betting on other non-marquee sports, like tennis and golf, can offer great opportunities. A major advantage of betting on a sport like NASCAR is that you may be able to find lines where it is clear the bookmakers are not as up to date as they should be.

Sports 102
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3 Ways Sports Marketers Need To Be Using Instagram Data

Audiense

This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. All sports, athletes, and clubs have their own unique interests. Meanwhile….

Sports 111