Koka Sexton

JANUARY 9, 2023

Research & Analyze Data: In order to gain an understanding of your target audience, you must first research and analyze data. Gather data on the target audience to gain a deeper understanding of their behaviors, preferences, and lifestyle. Examples of data to collect for Marketing.

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Patterns Marketing Focus Group Survey 98

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

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Marketing Survey Skills How To 62

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Enter creator Christina Najarr, better known as Tinx on social media.

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Products Team Focus Group Collaboration 90

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. What is intelligent automation (IA)?

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Strategy Sentiment Patterns Marketing 104

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Leverage this highly engaged focus group for feedback.

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Survey How To Education Hotels 123

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. But the conversation shouldn’t be about social media vs. traditional media.

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Social Media Team Focus Group Loyalty 111

The Realtime Report

JUNE 15, 2021

The content should be easily found on your website, company blog, and social media. It allows you to analyze data generated from your customized dashboard to identify strengths and weaknesses in customer support. You can tailor the survey questions to better match the data you gather. Automate Customer Support.

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Tips Survey FAQ Knowledge Base 103

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Let’s start by clarifying exactly what we mean when we talk about social listening.

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Brand Monitoring Tools HootSuite Brands 98

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. 1 Social Media Tool Create.

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HootSuite URL Analytics Forums 120

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. These metrics will provide you with the necessary data to determine which leads are most likely to convert into customers. Data Analysis and Interpretation.

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Metrics B2B ROI Advertising 140

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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Research Social Media Marketing Retail 265

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

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Social Media Research ROI Technorati 191

Buzz Marketing for Technology

MAY 23, 2012

When interpreted via a sensible methodology, data becomes intelligence. Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online.

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Focus Group Survey Authentication Sentiment 216

Ignite Social Media

APRIL 30, 2020

Facebook is using their data for good by assisting with the public health response. Another potential use case would be to setup a video room for a focus groups with some of your top fans. Live Video. Facebook Live video isn’t new, but it is getting some updates. Those are the F8 updates for now.

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Facebook Video Small Business Applications 141

Waxing UnLyrical

MARCH 22, 2011

Steve said, “Primary research is the collection of data that does not already exist. Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. They use surveys to: Find out facts and things that can be quantified.

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Research Focus Group Survey Statistics 172

The Realtime Report

APRIL 26, 2018

Although some ways of attaining such data are tried, tested and traditional, businesses are now finding that modern technology is giving them the upper hand. You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli.

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How To Survey Content management systems Patterns 114

Sprout Social

SEPTEMBER 30, 2020

It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

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Twitter Survey Trends Hashtag 141

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

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Social Media ROI Social Networking Foursquare 205

Audiense

JUNE 13, 2017

We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. In this regard, the enormous amount of public data available is a great source of strategic knowledge on audiences and target audiences for brands and agencies.

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Sports Focus Group Eventful Influencer 126

Ignite Social Media

SEPTEMBER 19, 2016

The tried and true marketing and product development standard is doing consumer insight surveys. The primary benefits are being able to focus on specific information and target questions to specific audiences. Also, over the years, the accuracy of these types of surveys has been questioned. Social Media Engagement.

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Products How To Survey Focus Group 60

Sprout Social

DECEMBER 9, 2020

Recent data shows that many of the online habits picked up during quarantine are here to stay, key among them consumers’ increased use of social media. Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7% YoY increase in comments.

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Proposal Price Project Education 103

Pixlee

SEPTEMBER 8, 2020

You can survey customers about potential products, get their opinions on marketing tactics, and ask for constructive feedback about ways to improve. By creating a community of customers and potential buyers, you can foster relationships and engage in conversations that go beyond the comments section on social media.

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Campaign UGC Marketing Authentication 77

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!” moments, fast.

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Authentication Analysis Sentiment Tumblr 102

The Realtime Report

OCTOBER 1, 2012

Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. The data comes from interviews with 1,088 U.S. What happens when they do? The majority (55%) say a bad mobile site experience hurts their opinion of a brand.

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Mobile Sites Focus Group Journal 186

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

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Survey Education How To Hotels 60

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. The stakes are high.

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Reputation Social Media HootSuite Sentiment 108

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

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Brands Klout Reputation Digg 114

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

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Consultant Foursquare Technorati RSS 106

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This is where social media market research comes in. What is social media market research?

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Research Social Media HootSuite Marketing 123

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

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Research Social Media Nielsen Microsoft 40

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. Many of us know firsthand that poor social customer service has consequences, and the data agrees. What are social media customer service metrics?

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Metrics Social Media Sentiment Airlines 100

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. I say, probably not.

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Yahoo Yammer Social Media Software 115

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Analysis Turns data into actionable insight.

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Skills Social Media Sysomos Diagrams 334

Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

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Sentiment Analysis Template Templates 145

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. How social media crowdsourcing adds value. Here are a few major ways in which social media crowdsourcing adds value for your business.

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Crowdsourcing Social Media How To Team 95

Sprout Social

JUNE 26, 2023

It is a holistic strategy that integrates every customer touchpoint, whether email, social media, or in-person, to provide the best customer experience. Collect quantitative data and qualitative data for an extra layer of insights. Analyze each touchpoint to evaluate its strengths, weaknesses, and areas of improvement.

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Loyalty Retail Data Strategy 121