Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. What is intelligent automation (IA)?

Strategy 102

Strategy Sentiment Patterns Marketing 102

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Data from research tools like these are particularly flawed. We think we’ve got the best possible answer to the problem.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. Mail-back Surveys.

Research 149

Research Focus Group Marketing Survey 149

Audiense

FEBRUARY 15, 2018

Could social data help you achieve this fundamental objective? What part does social data play in all this? What part does social data play in all this? Look at a few examples of how social data can contribute to balancing your ROI. Today, we have one of the most powerful data sources at our fingertips: social data.

ROI 74

ROI Data Cost Influencer 74

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. Cast a wider net.

Social Media 112

Social Media Sentiment Survey Marketing 112

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 123

Survey How To Education Hotels 123

The Realtime Report

JUNE 15, 2021

It allows you to analyze data generated from your customized dashboard to identify strengths and weaknesses in customer support. You can tailor the survey questions to better match the data you gather. The simplest way to conduct a survey is to post a link on social media. Gather Customer Experience Insights.

Tips 103

Tips Survey FAQ Knowledge Base 103

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. These metrics will provide you with the necessary data to determine which leads are most likely to convert into customers. Data Analysis and Interpretation.

Metrics 140

Metrics B2B ROI Advertising 140

Buzz Marketing for Technology

MAY 23, 2012

When interpreted via a sensible methodology, data becomes intelligence. In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Million-dollar decisions should be based on real-time and authentic data, not “spaghetti on the wall.”.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Koka Sexton

DECEMBER 26, 2022

Autopilot technologies such as AI and machine-learning are used to collect data and develop more accurate predictive models. Leverage autopilot technologies such as AI and machine-learning to collect data and improve predictive models. Understand customer preferences through customer surveys, focus groups, and A/B testing.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Comprehensive. With over 3.6

Research 143

Research Social Media Airlines Marketing 143

Waxing UnLyrical

MARCH 22, 2011

Steve said, “Primary research is the collection of data that does not already exist. Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. They use surveys to: Find out facts and things that can be quantified.

Research 172

Research Focus Group Survey Statistics 172

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data. Davidowitz refers to search data as a “truth serum”. It is in fact the opposite.

Focus Group 100

Focus Group Curation Data Survey 100

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools Brands HootSuite 98

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics FAQ 120

The Realtime Report

APRIL 26, 2018

Although some ways of attaining such data are tried, tested and traditional, businesses are now finding that modern technology is giving them the upper hand. You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli.

How To 114

How To Survey Content management systems Patterns 114

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. What do people think about a certain topic or trend? What are their needs, moods and mindsets?

Twitter 139

Twitter Survey Trends Hashtag 139

Ignite Social Media

APRIL 30, 2020

Facebook is using their data for good by assisting with the public health response. Another potential use case would be to setup a video room for a focus groups with some of your top fans. Live Video. Facebook Live video isn’t new, but it is getting some updates.

Facebook 141

Facebook Video Small Business Applications 141

The Realtime Report

OCTOBER 1, 2012

Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. The data comes from interviews with 1,088 U.S. What happens when they do? The majority (55%) say a bad mobile site experience hurts their opinion of a brand.

Mobile 186

Mobile Sites Focus Group Journal 186

Audiense

JUNE 13, 2017

In this regard, the enormous amount of public data available is a great source of strategic knowledge on audiences and target audiences for brands and agencies. A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc).

Sports 126

Sports Focus Group Eventful Influencer 126

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. When every business has the data they need to improve, we all benefit.”. Analyzing and interpreting the data is as intuitive as one would expect from Sprout.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Ignite Social Media

SEPTEMBER 19, 2016

The tried and true marketing and product development standard is doing consumer insight surveys. The primary benefits are being able to focus on specific information and target questions to specific audiences. Also, over the years, the accuracy of these types of surveys has been questioned. billion searches per day.

Products 60

Products How To Survey Focus Group 60

Buzz Marketing for Technology

JUNE 28, 2008

Data smog: newest culprit in brain drain. Businesses absorb more information daily than ever before in their drive to get ahead, according to a survey published last year by the news service Reuters. The survey, ?Glued Lewis has found similar problems in focus groups he?s Data Smog: Surviving the Information Glut,?

Data 100

Data Journal Survey Study 100

Sprout Social

MAY 18, 2021

Our recent survey of 250 business executives further illuminates the need to invest in both traditional and social media to ensure your business is set up for the future. Data reveals 55% of consumers learn about brands through social, a figure that jumps to 78% for Generation Z and 61% for Millennials.

Social Media 110

Social Media Team Focus Group Loyalty 110

Pixlee

SEPTEMBER 8, 2020

You can survey customers about potential products, get their opinions on marketing tactics, and ask for constructive feedback about ways to improve. Look at the demographics of your audience and analyze your customer data to highlight voices and experiences that are not represented in your current marketing.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

DECEMBER 5, 2022

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Social media is an always-on focus group. And this can have real world implications (think: the Cambridge Analytica scandal ), can lead to data breaches and more. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

DECEMBER 9, 2020

Recent data shows that many of the online habits picked up during quarantine are here to stay, key among them consumers’ increased use of social media. Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys.

Proposal 102

Proposal Price Project Education 102

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 60

Survey Education How To Hotels 60

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. It’s this team that businesses leans on to get hard data on what will happen. The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Provide customer support. Social media brings these discussions into the open.

Social Media 191

Social Media Research ROI Technorati 191

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Klout 114

Klout Brands Reputation Digg 114

Freelance Social Media

MARCH 12, 2008

Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. I was amazed at how easily it was to set up the tests and how profound the initial data was.

Consultant 106

Consultant Foursquare Technorati RSS 106

Convince & Convert

APRIL 7, 2015

Drivers of employee engagement vary from company to company, survey to survey, but typically include issues like: Trust and belief in leadership. So, in addition to investigating employee engagement data to understand what drivers from the list above are most relevant to your unique employees, you may also want to: Ask HR for insights.

How To 60

How To Yammer Metrics Statistics 60

Webbiquity SMM

JUNE 20, 2011

Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking.

Social Media 205

Social Media ROI Social Networking Privacy 205

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I mean it’s a focus group of one at that point, is it not? Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Yahoo 115

Yahoo Yammer Social Media Software 115

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Social media market research is collecting data and insights about your target audience via social media platforms.

Research 123

Research Social Media HootSuite Marketing 123

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial.

Reputation 108

Reputation Social Media HootSuite Sentiment 108