Waxing UnLyrical

MARCH 22, 2011

Steve said, “Primary research is the collection of data that does not already exist. I never really thought of my Google Reader, etc., On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common.

Research 172

Research Focus Group Survey Statistics 172

Sprout Social

APRIL 25, 2024

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. When implemented strategically, it can help you synthesize data, automate processes and scale your operations. Download the template 2. Get the template 21.

Template 53

Template Templates Social Media RFP 53

The Realtime Report

OCTOBER 1, 2012

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. The data comes from interviews with 1,088 U.S. What happens when they do? The majority (55%) say a bad mobile site experience hurts their opinion of a brand.

Mobile 186

Mobile Sites Focus Group Journal 186

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Tools like Sprout Social save time by crawling listening data for you. What power!

Tools 94

Tools Sentiment How To Team 94

Ignite Social Media

SEPTEMBER 19, 2016

Forecasting/Predictions through search data. Google processes approximately 63,000 search queries every second, or 5.5 Based on Google’s “2016 Food Trends on Google: The Rise of Functional Foods,” searches for turmeric has grown over 300% in the last 5 years. It’s a focus group with the ultimate product road test.

Products 60

Products How To Survey Focus Group 60

Kikolani

JUNE 27, 2013

Search engine data is the atlas for consumer understanding. While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data.

Tools 141

Tools Patterns Adwords Advertising 141

Waxing UnLyrical

AUGUST 31, 2012

If you are not garnering this data, which is free and public via a listening program, why not? You don’t need to create a focus group; you have one already. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Want to test a new flavor? You have people ready and waiting.

Twitter 154

Twitter Flickr Klout Case Study 154

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Behavioural Statistics is THE job of the future and of Big Data.

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

AUGUST 21, 2023

As a business, managing Google reviews is a big deal. In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy. Generates new business Google reviews work wonders in driving brand awareness. Let’s get started.

Review 85

Review Google Brands Sentiment 85

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Data 133

Data Social Media Metrics Analytics 133

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible.

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Automated sentiment scoring is nearly impossible, and if you or your listening team aren’t at least spot checking sentiment, you’re probably dealing with data that’s not entirely correct. Sentiment may even out in short order. Differences in social listening software are vast.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

Consultant 106

Consultant Foursquare Technorati RSS 106

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Marketers no longer have to rely on expensive research methods or proprietary data sources to get this information. Post on Google Buzz. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 20, 2011

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Google settled a lawsuit last fall relating to its Google Buzz service. Google “Facebook spam&# and you’ll get 246 million results. Image credit: Spin Sucks.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 114

Brands Klout Reputation Digg 114

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Automated sentiment scoring is nearly impossible, and if you or your listening team aren’t at least spot checking sentiment, you’re probably dealing with data that’s not entirely correct. Sentiment may even out in short order. Differences in social listening software are vast.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Convince & Convert

APRIL 7, 2015

So, in addition to investigating employee engagement data to understand what drivers from the list above are most relevant to your unique employees, you may also want to: Ask HR for insights. For example, they may be able to provide you with themes from exit interview data or other employee statistics. What is missing?

How To 60

How To Yammer Metrics Statistics 60

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I mean it’s a focus group of one at that point, is it not? Eric : Oh yeah, well I have fuzzy memories of the Google IPO.

Yahoo 115

Yahoo Yammer Social Media Software 115

Social Media Network Marketing

AUGUST 14, 2010

Share to Twitter Share to Facebook Share to Google Buzz Posted by Pervara Kapadia at Saturday, August 14, 2010 6comments: social media marketing said. August 16, 2010 10:15 PM Bulletin-board Focus Groups said. Thank you Bulletin-board Focus Groups for dropping in here. Social Media is set for Google Wave?

Social Media 93

Social Media How To ROI Reputation 93

Convince & Convert

FEBRUARY 22, 2016

Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. I seriously doubt that the Google team had tons of meetings about how they could develop and release a new feature on their email service. Or at least we should be. The “Tent Pole” Marketing Model. From Sappy to Snappy.

Data 60

Data Marketing Campaign Film 60

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

DECEMBER 7, 2023

Survey results from Google and Ipsos displaying people’s level of engagement with an ad or product after seeing something they consider to be diverse or inclusive. This could include members from within your organization or an external focus group. However, make sure it doesn’t come off as commercializing or appropriating.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Buffer Social

JANUARY 2, 2019

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. 5 data-backed social media trends you need to know for 2019. According to data collected by Statista , more than 50% of digital videos are now viewed on mobile in vertical format.

Trends 111

Trends Social Media Data Authentication 111

Sherrilynne Starkie

JANUARY 8, 2018

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Analysis Turns data into actionable insight. Analysis Turns data into actionable insight.

Skills 334

Skills Social Media Sysomos Diagrams 334

Waxing UnLyrical

JULY 26, 2018

All of these can be great sources, but they must also be vetted with actual data – both qualitative and quantitative, before getting the green light for a content campaign of any scale or significance. Getting qualitative data. Qualitative data is based on getting people’s opinions to questions you ask them.

Campaign 165

Campaign Content How To SEO 165

ProBlogger

AUGUST 30, 2015

Blogging Basics: Google Analytics. You can learn more about this at How to Stop Spam Bots from Ruining Your Analytics Referral Data. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Moz explains the advantages of doing this at Using Google Analytics for Blog Post Timing Insights.

Training 20

Training Eventful Tips Analytics 20

Diva Marketing Blog

FEBRUARY 22, 2009

Two - Does using free tools like Google Alerts or Technorati still work? Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Can it skew the data? He graciously shared his insights on changes and future trends in marketing research.

Research 40

Research Social Media Nielsen Microsoft 40

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Like most people, B2B buyers often start that research on Google or another search engine. Where there are searches, there’s valuable data. Download the guide now.

B2B 114

B2B Research Sentiment Marketing 114

Buzz Marketing for Technology

JUNE 27, 2008

Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? ” “Research isn’t a Google search,” she said. How do you go about finding the research/articles/data you need? Google Won, We Can All Go Home Now.

Education 179

Education Research News Google 179

Convince & Convert

APRIL 20, 2011

All of these numbers should be taken with a grain of salt, as we looked them up quickly on Google. According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). This is just to prove a general point.

Research 136

Research ROI Focus Group Apple 136

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. The first stage of conducting a social media sentiment analysis is to collect data. Once you’ve gathered the data, it’s time to analyze it and put it into a report.

Sentiment 145

Sentiment Analysis Template Templates 145

Buffer Social

JULY 27, 2023

🤔 Question : I want to improve the quality of my social media content, but the most popular advice is to create high-quality content to satisfy Google and other search engines. Platforms like Notion, Trello, Asana, or even plain old Google Sheets are excellent for outlining a content calendar.

Content 76

Content How To Guidelines Research 76

Idaconcpts

AUGUST 9, 2010

Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street. Verizon and AT&T were capable of separating the “unlimited talk&# service from the “unlimited texting&# service and “unlimited data&# service. Post on Google Buzz.

Airlines 117

Airlines Wireless Insurance Technorati 117

Webbiquity SMM

FEBRUARY 23, 2012

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media?

Google 195

Google Tips Hubspot Adwords 195

Viper Chill

DECEMBER 2, 2012

According to testing data shared with Bloomberg Businessweek, that outperformed 17 other variants and raised more than $2.6 We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. You can even tell from the look of Google. CTR of Search Results.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca (The concern of the users, however, is that not many regular Digg users visit the Upcoming section of Digg.

Digg 100

Digg StumbleUpon Communities Upcoming 100