Trending Sources

Five Easy Ways to Use Google+

Spin Sucks

Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was Google to be more kind with our private information? And, because it’s a Google product, the search engine giant ranks content higher if it’s promoted through the platform than that on any other social network. Are you using Google+? Not really. Hangouts.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

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Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter

Stay N' Alive

That company is Google, and believe it or not, their latest announcement of integration of Google+ with Google Apps puts them right, square in the middle of this competition for business collaboration, and it's a powerful one! Google+ for Google Apps all starts with Google Circles. When you sign up for Google+ through your Google Apps account, you are given the opportunity to target updates to a circle just for your organization. On Google+ this is built in. With Google+ for Apps and Hangouts, the service is free! Hangouts.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

Then we have to figure out Twitter, Pinterest, Instagram, Google+, Path, Flickr, YouTube, LinkedIn, content, search engine optimization, inbound marketing, infographics, webinars, videos, email, search engine marketing, gamification, mobile marketing, oh my! It’s easy with free tools, such as Google Alerts. Then we added websites and email marketing. Where do you start? Crawl.

67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). What happens when they do? What are consumers looking for on mobile sites?

An Introduction to Social Media for Business

Sprout Social

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first. While visuals are an important aspect of being successful on Google+, Facebook and Twitter, images and video are the primary focus of these new apps.

The Spin Sucks Inquisition: Carrie Morgan

Spin Sucks

You’d think that would be the IDEAL place for those traits, but it was a train wreck. I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. You can find her on Facebook , Twitter , LinkedIn , Google+ , Pinterest , on #PRProChat , and on  her blog. 

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. It’s already happening….

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

never really thought of my Google Reader, etc., as secondary research (for myself, I mean, I do advise clients to use it), but goshdarnit, it is! On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. And finally, can you use Twitter as a focus group?

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Google “Facebook spam&# and you’ll get 246 million results. LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam.

#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More! 3. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! link] submission/#ReffEntireWeb Free Search Engine Submission Get Your Business, Brand, Referral, Personal URL Listed On Google, Bing, Yahoo And More! Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Over 3.5

How to Bring Humor to Community Management

Convince & Convert

Consider this a mini focus group to power a broader campaign or piece of content. The humorous personalized meme responses took the campaign to the next level and resulted in a memorable experience that generated brand affinity for a broader group fans. Continue the conversation on our Facebook or Google+ pages. Include a visual or video response.

Content Strategist vs. Content Analyst

Spin Sucks

Case in point: The launch of question-answer platform Quora , whose plateau rate turned out to be not that far behind Google Buzz. Yet we saw countless articles about how this platform could be a break-through, innovative platform for market research and would alleviate costs for on-site focus groups. Today’s guest post is written by Tim Otis. How do you define it?

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

In this case, a simple Google Form can go a long way for a grand total of zero dollars. But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez. It is. Check out her blog.

Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. 3. Twitter, Facebook and LinkedIn groups, community sites (e.g. Toolbox.com , Focus , Ulitzer ) and specialized discussion forums all provide opportunities to respond to questions and demonstrate industry expertise.

What’s Next for Social Data Intelligence

Convince & Convert

In the globalized village, social media is Earth’s biggest focus group. Companies will be able to use social intelligence analytics to understand and engage with the individual, not just the group. Continue the conversation on our Facebook or Google+ pages. What Lies Behind the Concept of “Social Data Intelligence”. good starting point is found in simplicity.

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Social Media #AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More! 3. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! link] Free Search Engine Submission Get Your Business, Brand, Referral, Personal URL Listed On Google, Bing, Yahoo And More! Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! BookMark these. Million Users! 2.

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. Google Trends. Type a company or product name into Google and see what Google “suggests” as possible searches.

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. Analyze the most-read topics over the past year using: Google trends. Today’s guest post is written by Hilary Marsh.  .

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

read an article on Wendy Harmer’s Hoopla Polls Fake Story  by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Google on the other hand will probably come in even stronger in the next year or so on Big Data marketing research. Want to know how 11 million Australians will vote? Well actually, we can. Sort of. Lube anyone?

Want to Market Better? Think Like a Consumer

ProBlogger

We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. We focus so much on getting to know the customer that we slowly and surely distance ourselves away from him. Another thing I learned is to not be a slave to focus groups. So where does this all come from? .

How JetBlue Delivers Amazing Social Customer Service Working From Home

Convince & Convert

The team is also used as a sort of focus group for various marketing ideas. Google Hangout has been a great way to keep connected when the teams needs some face time. Tweetable Moments There are some things you just can’t teach, like passion and excitement. LaurieAMeacham Tweet This. Passion and Curiosity. The Big Two: Julie Hopkins. Laurie gives us two tips, hand in hand.

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE

Social Media Network Marketing

Free - Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More! 3. Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More!: Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! link] submission/#ReffEntireWeb Free Search Engine Submission Get Your Business, Brand, Referral, Personal URL Listed On Google, Bing, Yahoo And More! This Facebook Group URL You Can Share As well.

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Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

You just need to work smart, and focus on the activities that produce the highest ROI. Stuck on Google+? Have you figured out how to use Google+ for your business ? Take a look at how other early adopters are having success already, and figure out how you can use Google+’s unique features to create a new experience for your audience. Have a Clear Goal.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Why do businesses need social media? What are your goals? Some are great.

Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. You only “get the message” if you’re part of that group. 2. In a world where most businesses focus exclusively on growth and sales, the opportunity for businesses to serve customers on a deeper level remains open and waiting.

How To Promote Your Content Through Social Ads Effectively

Kikolani

Nowadays, it’s getting harder and harder to be “noticed” on Google. But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). 2. Please note, it’s better to have a more focused group of individuals even if they are fewer in numbers than to be targeting a massive audience loosely connected to your topic. #2.

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Jump became the first teacher on the site to earn more than $1 million on the site by using selling her lesson plans focused on teaching kindergarteners. Customer Focused Content Marketing Works for MindLeaders. million. Source: Quora.

How Data Is Used to Refine Marketing Messages

Convince & Convert

company would focus on innovating one or two products and spend a lot of time researching those products. If we look at some of the tech companies out there—Google, Facebook, Twitter, and so on—we can see that they’re constantly listening to consumers and adjusting their products or services depending on what their customers like and want. Image via BigStockPhoto.com. Crickets.

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How to Apply Youtility to Internal Communication

Convince & Convert

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Marketing is focused on listening to understand two things: what prospective customers need to make better decisions, and how the company can improve the customer’s life by providing it.  Here’s how. Meetings. Newsletters. Town Halls.

11 Tips to Breaking Bloggers Block Through Solving Reader Problems

ProBlogger

Look for questions in search referrals (what people search Google for to arrive on your site can give insights). Ask Readers for their Questions (run a survey, poll or even a focus group with readers). Have you ever had bloggers block? If so – you’re not alone. Almost every blogger I’ve ever asked has admitted to having it at least once! Writing Content

How Manwich Could Use Twitter Without Even Being On It

Waxing UnLyrical

You don’t need to create a focus group; you have one already. Howie Goldfarb  is president and CEO of  Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Funny+useful=awesome.” Maybe a Manwich.

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Facebook - at the Center of Your Messaging Life

Social Media Marketing

But it also does one other important thing - something that's a salvo at Google's Gmail: users are given the opportunity to get a Facebook email account. Personally, I"m a committed Gmail user, since my Google account integrates with many other platforms (such as Blogger, which this blog is written on), among others. Well, it's finally here. Why would you want a Facebook email?

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Don’t Ignore Social Media’s Research Value

Convince & Convert

All of these numbers should be taken with a grain of salt, as we looked them up quickly on Google. According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. Co-written with Kyle Mensing , an economics grad with a creative bent who is trying to merge business and social. Our intrinsic understanding of opportunity cost is what defines us as people. Source: [link].

[Exclusive] 5 factors driving the launch strategy of associationsnow.com

SocialFish

In readers surveys, focus groups, and informal conversations over the past 18 months, our audience told us they still wanted all that. Plus, Google recommending responsive design as their preferred format for mobile content delivery never hurts. As the dust begins to settle from the recently launched (as of this week, 10/1!) Associations Now on the desktop.

PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

This post focuses on some of the main ideas and recommended action steps that came out of the training weekend. Some attendees are creating groups to help support them. Blogging Basics: Google Analytics. Moz explains the advantages of doing this at Using Google Analytics for Blog Post Timing Insights. Set up a time to check Google Analytics each month. Exercising?

The End of the Web Consulting as We Know It

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry. Media. Marketing.