Five Easy Ways to Use Google+
JULY 25, 2012
Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was Google to be more kind with our private information? And, because it’s a Google product, the search engine giant ranks content higher if it’s promoted through the platform than that on any other social network. Are you using Google+? Not really. Hangouts.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).
Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter
Stay N' Alive
NOVEMBER 5, 2011
That company is Google, and believe it or not, their latest announcement of integration of Google+ with Google Apps puts them right, square in the middle of this competition for business collaboration, and it's a powerful one! Google+ for Google Apps all starts with Google Circles. When you sign up for Google+ through your Google Apps account, you are given the opportunity to target updates to a circle just for your organization. On Google+ this is built in. With Google+ for Apps and Hangouts, the service is free! Hangouts.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
Then we have to figure out Twitter, Pinterest, Instagram, Google+, Path, Flickr, YouTube, LinkedIn, content, search engine optimization, inbound marketing, infographics, webinars, videos, email, search engine marketing, gamification, mobile marketing, oh my! It’s easy with free tools, such as Google Alerts. Then we added websites and email marketing. Where do you start? Crawl.
How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Don’t be afraid to track mobile marketing separately from other web campaigns; according to Google’s study, mobile-only campaigns perform 11.5% 38% comparison shopped online. Brand Credibility.
Words and Pictures – the Batman and Robin of Content Marketing
JUNE 24, 2015
They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. It’s already happening….
The Spin Sucks Inquisition: Carrie Morgan
DECEMBER 12, 2014
You’d think that would be the IDEAL place for those traits, but it was a train wreck. I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. You can find her on Facebook , Twitter , LinkedIn , Google+ , Pinterest , on #PRProChat , and on her blog.
Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
Buzz Marketing for Technology
JUNE 27, 2008
” “Research isn’t a Google search,” she said. To bring in real-world concepts and to encourage collaborative research, she broke the class into groups, each of which was assigned a different project: on the history of piracy, on current issues, on new business models for music, protest movements and other topics. Berkeley’s Mellon-funded program, renewed after its initial grant for several years, is now in a hiatus phase in which the university is working with external evaluation consultants to conduct focus groups and interviews with participants.
How To Use Consumer Insights For Product Inspiration and Development
Ignite Social Media
SEPTEMBER 19, 2016
The primary benefits are being able to focus on specific information and target questions to specific audiences. Google processes approximately 63,000 search queries every second, or 5.5 Based on Google’s “2016 Food Trends on Google: The Rise of Functional Foods,” searches for turmeric has grown over 300% in the last 5 years. Surveys. billion searches per day.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
It’s why a search for “social media sucks on Google yields almost 12 million results (so much for my SEO on this post, oh well). Google “Facebook spam and you’ll get 246 million results. LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam.
An Introduction to Social Media for Business
AUGUST 23, 2016
Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first. While visuals are an important aspect of being successful on Google+, Facebook and Twitter, images and video are the primary focus of these new apps.
Content Strategist vs. Content Analyst
NOVEMBER 29, 2011
Case in point: The launch of question-answer platform Quora , whose plateau rate turned out to be not that far behind Google Buzz. Yet we saw countless articles about how this platform could be a break-through, innovative platform for market research and would alleviate costs for on-site focus groups. Today’s guest post is written by Tim Otis. How do you define it?
How to Bring Humor to Community Management
Convince & Convert
APRIL 23, 2015
Consider this a mini focus group to power a broader campaign or piece of content. The humorous personalized meme responses took the campaign to the next level and resulted in a memorable experience that generated brand affinity for a broader group fans. Continue the conversation on our Facebook or Google+ pages. Include a visual or video response.
Surveys: Essential to the PR Pro’s Toolbox
APRIL 12, 2011
In this case, a simple Google Form can go a long way for a grand total of zero dollars. But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez. It is. Check out her blog.
#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More
Social Media Network Marketing
MAY 14, 2015
Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More! 3. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! link] submission/#ReffEntireWeb Free Search Engine Submission Get Your Business, Brand, Referral, Personal URL Listed On Google, Bing, Yahoo And More! Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Over 3.5
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. 3. Twitter, Facebook and LinkedIn groups, community sites (e.g. Toolbox.com , Focus , Ulitzer ) and specialized discussion forums all provide opportunities to respond to questions and demonstrate industry expertise.
What’s Next for Social Data Intelligence
Convince & Convert
APRIL 9, 2015
In the globalized village, social media is Earth’s biggest focus group. Companies will be able to use social intelligence analytics to understand and engage with the individual, not just the group. Continue the conversation on our Facebook or Google+ pages. What Lies Behind the Concept of “Social Data Intelligence”. good starting point is found in simplicity.
3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]
JUNE 27, 2013
While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. Google Trends. Type a company or product name into Google and see what Google “suggests” as possible searches.
To Grow Your Audience, Become a DJ For Your Content
MAY 21, 2012
For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. Analyze the most-read topics over the past year using: Google trends. Today’s guest post is written by Hilary Marsh. .
Want to Market Better? Think Like a Consumer
APRIL 23, 2014
We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. We focus so much on getting to know the customer that we slowly and surely distance ourselves away from him. Another thing I learned is to not be a slave to focus groups. So where does this all come from? .
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Google on the other hand will probably come in even stronger in the next year or so on Big Data marketing research. Want to know how 11 million Australians will vote? Well actually, we can. Sort of. Lube anyone?
How JetBlue Delivers Amazing Social Customer Service Working From Home
Convince & Convert
JANUARY 16, 2015
The team is also used as a sort of focus group for various marketing ideas. Google Hangout has been a great way to keep connected when the teams needs some face time. Tweetable Moments There are some things you just can’t teach, like passion and excitement. LaurieAMeacham Tweet This. Passion and Curiosity. The Big Two: Julie Hopkins. Laurie gives us two tips, hand in hand.
Top 10 Social Media Time Saving Tips for the Busy Blogger
MAY 31, 2012
You just need to work smart, and focus on the activities that produce the highest ROI. Stuck on Google+? Have you figured out how to use Google+ for your business ? Take a look at how other early adopters are having success already, and figure out how you can use Google+’s unique features to create a new experience for your audience. Have a Clear Goal.
Social Media #AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More
Social Media Network Marketing
MAY 6, 2015
Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More! 3. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! link] Free Search Engine Submission Get Your Business, Brand, Referral, Personal URL Listed On Google, Bing, Yahoo And More! Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! BookMark these. Million Users! 2.
#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE
Social Media Network Marketing
MAY 18, 2015
Free - Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More! 3. Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More!: Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! link] submission/#ReffEntireWeb Free Search Engine Submission Get Your Business, Brand, Referral, Personal URL Listed On Google, Bing, Yahoo And More! This Facebook Group URL You Can Share As well.
How Manwich Could Use Twitter Without Even Being On It
AUGUST 31, 2012
You don’t need to create a focus group; you have one already. Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Funny+useful=awesome.” Maybe a Manwich.
Why Do Customers Tattoo Themselves with the Brands They Love?
APRIL 27, 2010
Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. You only “get the message” if you’re part of that group. 2. In a world where most businesses focus exclusively on growth and sales, the opportunity for businesses to serve customers on a deeper level remains open and waiting.
Seth Godin on Steroids: Here’s My Evernote Password
DECEMBER 2, 2012
We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Jump became the first teacher on the site to earn more than $1 million on the site by using selling her lesson plans focused on teaching kindergarteners. Customer Focused Content Marketing Works for MindLeaders. million. Source: Quora.
10 Reasons Why Your Business Needs a Killer Social Media Strategy
Techipedia: Tamar Weinberg
MAY 18, 2010
surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Why do businesses need social media? What are your goals? Some are great.
How Data Is Used to Refine Marketing Messages
Convince & Convert
FEBRUARY 22, 2016
company would focus on innovating one or two products and spend a lot of time researching those products. If we look at some of the tech companies out there—Google, Facebook, Twitter, and so on—we can see that they’re constantly listening to consumers and adjusting their products or services depending on what their customers like and want. Image via BigStockPhoto.com. Crickets.
How to Apply Youtility to Internal Communication
Convince & Convert
APRIL 7, 2015
The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Marketing is focused on listening to understand two things: what prospective customers need to make better decisions, and how the company can improve the customer’s life by providing it. Here’s how. Meetings. Newsletters. Town Halls.
Don’t Ignore Social Media’s Research Value
Convince & Convert
APRIL 20, 2011
All of these numbers should be taken with a grain of salt, as we looked them up quickly on Google. According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. Co-written with Kyle Mensing , an economics grad with a creative bent who is trying to merge business and social. Our intrinsic understanding of opportunity cost is what defines us as people. Source: [link].
How To Promote Your Content Through Social Ads Effectively
AUGUST 18, 2015
Nowadays, it’s getting harder and harder to be “noticed” on Google. But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). 2. Please note, it’s better to have a more focused group of individuals even if they are fewer in numbers than to be targeting a massive audience loosely connected to your topic. #2.
11 Tips to Breaking Bloggers Block Through Solving Reader Problems
MARCH 11, 2013
Look for questions in search referrals (what people search Google for to arrive on your site can give insights). Ask Readers for their Questions (run a survey, poll or even a focus group with readers). Have you ever had bloggers block? If so – you’re not alone. Almost every blogger I’ve ever asked has admitted to having it at least once! Writing Content
The End of the Web Consulting as We Know It
Freelance Social Media
MARCH 12, 2008
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry. Media. Marketing.
25 Compelling Reasons to Blog for Business Yesterday
JULY 16, 2013
Google and other major search engines associate fresh content with authority. Remember when corporations had to spend thousands of dollars on focus groups to compile consumer insights? Regularly analyzing your social referral traffic to determine whether Facebook, Twitter, or other networks are driving the most clicks can reveal which platform you should focus on.
[Exclusive] 5 factors driving the launch strategy of associationsnow.com
OCTOBER 2, 2012
In readers surveys, focus groups, and informal conversations over the past 18 months, our audience told us they still wanted all that. Plus, Google recommending responsive design as their preferred format for mobile content delivery never hurts. As the dust begins to settle from the recently launched (as of this week, 10/1!) Associations Now on the desktop.
Indian Companies on Twitter – A Usage Study
The Marketing Blog
MARCH 8, 2010
Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. of tweets, tweet type, conversation type. Here is a full copy of the brief study!
Where are my peanuts?
AUGUST 9, 2010
Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street. Post on Google Buzz. Today I wanted to point out the important trend that consumers expect that every service category has more and more in common. – Consumers were ok with this idea and generally accepted it. Sprint. – Conclusion.
PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions
AUGUST 30, 2015
This post focuses on some of the main ideas and recommended action steps that came out of the training weekend. Some attendees are creating groups to help support them. Blogging Basics: Google Analytics. Moz explains the advantages of doing this at Using Google Analytics for Blog Post Timing Insights. Set up a time to check Google Analytics each month. Exercising?