Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

Research 78

Research Template Templates Training 78

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Kikolani

JUNE 27, 2013

Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Google Trends. A variety of free tools from Google can help you understand customer needs, based on what people are looking for, and when. Google AdWords Keyword Tool.

Tools 141

Tools Patterns Adwords Advertising 141

Convince & Convert

DECEMBER 7, 2023

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. What Is Marketing Diversity?

Campaign 135

Campaign Marketing Authentication Loyalty 135

ProBlogger

APRIL 23, 2014

Consumer centricity is a hot topic in marketing circles. We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. We focus so much on getting to know the customer that we slowly and surely distance ourselves away from him.

Marketing 49

Marketing Forums Focus Group Case Study 49

Ignite Social Media

SEPTEMBER 19, 2016

The tried and true marketing and product development standard is doing consumer insight surveys. The primary benefits are being able to focus on specific information and target questions to specific audiences. Google processes approximately 63,000 search queries every second, or 5.5 Forecasting/Predictions through search data.

Products 60

Products How To Survey Focus Group 60

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

Tools 90

Tools Sentiment How To Team 90

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. — Life at Google (@lifeatgoogle) December 27, 2022. Gather feedback.

Brands 127

Brands How To Authentication Exercises 127

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well).

Social Media 205

Social Media ROI Social Networking Foursquare 205

Social Media Network Marketing

MAY 6, 2015

#AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. It does not matter who and what you do. Million Users! Add Your Site For FREE!

Small Business 50

Small Business Resources SEO Yahoo 50

Webbiquity SMM

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Social media makes marketing more fun. Post on Google Buzz.

Social Media 192

Social Media Committee Press Release Posterous 192

Sprout Social

AUGUST 21, 2023

As a business, managing Google reviews is a big deal. In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy. They’re also excellent brand awareness, SEO and market research tools. Let’s get started.

Review 84

Review Google Brands Sentiment 84

Social Media Network Marketing

MAY 14, 2015

#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. It does not matter who and what you do. Million Users!

Small Business 50

Small Business Resources SEO Yahoo 50

Social Media Marketing

JANUARY 16, 2011

But it also does one other important thing - something that's a salvo at Google's Gmail: users are given the opportunity to get a Facebook email account. Personally, I"m a committed Gmail user, since my Google account integrates with many other platforms (such as Blogger, which this blog is written on), among others. It’s too slow.'"

Facebook 167

Facebook Yahoo System Focus Group 167

Convince & Convert

JANUARY 16, 2015

While her team is primarily reactive, they also work closely with the proactive marketing team to ensure that everyone is on the same page for promotions, initiatives, and social pushes. The team is also used as a sort of focus group for various marketing ideas. See you next week!

Focus Group 60

Focus Group Team Meeting Social Media 60

ProBlogger

NOVEMBER 24, 2011

Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. Why Google+ isn’t going anywhere. Why Google+ isn’t going anywhere. Google+ is designed to draw you away from both Twitter and Facebook. As Robert Scoble said, “Google+ is for the passionate users of tech.”.

Products 52

Products Google Groups Groups 52

Waxing UnLyrical

AUGUST 31, 2012

You don’t need to create a focus group; you have one already. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. Now get out there.

Twitter 154

Twitter Flickr Klout Case Study 154

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

Consultant 106

Consultant Foursquare Technorati RSS 106

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 114

Brands Klout Digg Reputation 114

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. There’s no such thing as universal agreement. Especially in a highly subjective arena like advertising, tastes vary widely. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

APRIL 9, 2015

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate.

Data 60

Data Analysis Banking Analytics 60

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Social Mention – Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.

ROI 114

ROI Social Media SEO Tips 114

Social Media Network Marketing

AUGUST 14, 2010

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Unported License. Unported License. Awesome Post!

Social Media 93

Social Media How To ROI Reputation 93

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. Search for groups related to your industry and area of expertise, then join them. Smaller, more specialized groups can be a better venue for making connections and building a reputation for knowledge and credibility.

B2B 69

B2B Brands Tips Notification 69

The Marketing Blog

OCTOBER 10, 2008

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom.

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. There’s no such thing as universal agreement. Especially in a highly subjective arena like advertising, tastes vary widely. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). Facilitate focus groups or interviews with employees.

How To 60

How To Yammer Metrics Statistics 60

Social Media Network Marketing

MAY 31, 2010

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities. Unported License. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? Jay : Yeah, and look, I don’t pretend to have any sort of disproportionate Facebook crystal ball, but what I can tell you is that I’ve been doing digital marketing for almost 20 years, and give it a chance, right?

Yahoo 115

Yahoo Yammer Social Media Software 115

Social Media Network Marketing

MAY 18, 2015

Free - Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More! Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More!: Free - Put Your Freelance Name On Search Engines - Get Listed On Google, Bing, Yahoo And More 3. Million Users!

Yahoo 50

Yahoo Social Media URL Brands 50

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 110

B2B Research Sentiment Marketing 110

Kikolani

AUGUST 18, 2015

Nowadays, it’s getting harder and harder to be “noticed” on Google. Your website or blog is the most important piece of the puzzle in online marketing. But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). Your SEO efforts take ages to get you results.

Content 60

Content How To Reddit Campaign 60