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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social?

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). The solution?

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Tips to conduct focus groups on little or not budget. Importance of social listening to learn about your customer.

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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

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Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

If you’re looking for quick growth on a new social network, then you should funnel fans from an existing channel. For example, you could: Borrow some of your website traffic Run a promotion with larger, established partners Send an update to your large email list Cross-promote from another social network.

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5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.