Big Data for Small Businesses [Infographic]
JANUARY 29, 2015
One of the biggest tech buzzword from 2014 was big data. There There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? This term is used to describe a large amount of organized or unorganized data so overwhelmingly large that it is not possible to process using traditional ways.
How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. The figures include traffic directly from Google News and well as traffic from embedded news oneboxes in the regular Web search results. News Sites Ranked by Google News Traffic. Jan-Nov 2014) Percentage of.
Attribution Modeling: The Hot Knife Through Big Data
FEBRUARY 13, 2017
The post Attribution Modeling: The Hot Knife Through Big Data appeared first on Spin Sucks. What is attribution modeling and how can marketers apply it to tie in marketing results to business goals? Brendon Shank has that and more.
The Data Is Watching You
FEBRUARY 17, 2017
Just how much data and analytics does a brand need? believe in the power of micro-transactions (a phrase that I either created after spending time with Google 's Avinash Kaushik or a concept that I completely stole from him. So, the data is not about vanity metrics (how many people did what) but true value-based metrics (was all that effort to drive consumers to our e-newsletter a smart strategy?). Nearly 600 of the categories were described as being provided by third-party data brokers. The raw data is just the beginning. commercial data broker. brand.
8 Google Analytics Tricks For Marketers
The Realtime Report
FEBRUARY 4, 2017
8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. Creating tags through Google Tag Manager (GTM) saves developers time and money.
Data is the New Oil
MAY 13, 2012
Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” One might said to oil. The Rush for Data. The Perils of Public Data. Safeguard your data. Takeaway.
Whose Data Is It Anyway?
DECEMBER 1, 2016
Most recently, after an American Civil Liberties Union report accused surveillance startup GeoFeedia of “spying,” Twitter and Facebook cut off GeoFeedia’s data stream. Although there’s nothing really wrong with GeoFeedia parsing the data, it feels creepy–and that’s bad for business. Many people happily give up their data to Google Maps. Google literally knows exactly where you are going, and it can tie it all together because you log in with your Gmail ID. So why isn’t the ACLU going after Google? The data is out there.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, it was limited to Little League game results, where the stories are “written” from data entered by parents into a game scoring app called GameChanger. An algorithm can take the data, the facts, the stats, and the angles and create a structure around earnings reports for the other 450 Fortune 5oo companies. Introducing Google News Lab. By Gini Dietrich.
Google+ Tips and Tricks
JULY 5, 2011
Why Data Driven Content Fails Alone
AUGUST 24, 2015
Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content. In many ways, trends like social media tools and data analysis provide new powers for marketing, much like an electric drill works better than a hand crank. Stories.
Google No Longer Passing Keyword Referral Data for All Users
SEPTEMBER 23, 2013
Google no longer is passing keyword referral data through to websites. Google just made a huge change: if you search at Google, it appears that all searches (even from [link] are now secure, https searches. Website owners will no longer receive keyword referral data from Google (organic search). Here is how Google is doing this. For all users.
What’s Next for Social Data Intelligence
Convince & Convert
APRIL 9, 2015
Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data.
Why people don’t get Google+
SEPTEMBER 5, 2014
Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. Google+ is worth the effort. like to say Google+ combines the best of Twitter and Facebook on one network. But nobody uses Google+. It’s no surprise that Mike has over 170,000 people following him on Google+.
Google Allows Official Representatives to Suggest Changes to Knowledge Graph Data
FEBRUARY 5, 2016
The Google search results of a search query for my name shows information from the Knowledge Graph or Knowledge Base of data. know that this data was originally pulled from Freebase , as I entered it several years ago when I was very active in editing and adding data to Freebase. Google Search Enginesregularly monitor the search results for my name.
Social Media is Dead, Long Live Big Data
FEBRUARY 18, 2016
Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While SMH big data social media.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said , “It’s really the unification of all of Google’s services, with a common social layer.”
Why Your Marketing Needs Real-Time Data
Buzz Marketing for Technology
OCTOBER 5, 2011
presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. We created a custom audience based on social data from blogs, microblogs, social networks, and forums. We then added to that with web information from Google, comScore, and Quantcast. We often throw this idea around as marketers – “being relevant”, but few people discuss how! IAB Mixx Research.
5 People Focused Social and Data Tools You Should Be Using
Techipedia: Tamar Weinberg
APRIL 15, 2015
I absolutely love people data. Since my business is 100% online, it’s imperative for me to understand who it is that I’m speaking with every single day, and how to organize that data efficiently. Google Trends report of how the company stacks up against the competition. A URL to share the briefing with other people. This is an area I am very passionate about.
How Google+ Could Affect SEO
NOVEMBER 30, 2011
Google HQ is constantly looking for ways to improve the quality of searches. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine. Here is a discussion of how Google+ could affect SEO. Through circles, Google+ could measure the reputation of users. Comments within Google+.
Facebook, Google Team Up on Subsea Cable Across Pacific Ocean
OCTOBER 13, 2016
Facebook announced that it is teaming up with Google and Pacific Light Data Communication to build a state-of-the-art subsea cable under the Pacific Ocean. As the number of people using Facebook applications and services continues to grow in the region, PLCN will help further connect Asia and our data centers in the U.S. Facebook Google Applications apps Atlantic Ocean Data Centers Hong Kong Japan Los Angeles MAREA Microsoft Najam Ahmad Pacific Light Cable Network Pacific Light Data Communication Pacific Ocean PLCN Subsea Cables Telxius Cable
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality. When to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs — and when not to.
Big Data: 5 Essential Skills for Public Relations to Master
MARCH 27, 2012
The era of Big Data has arrived, and social media big data will be a huge trend this year. There are mountains of data and we don’t really have the skills to see what they all mean and really connect the dots. Essential Skills to Master Big Data. Following are five essential skills to master Big Data you can undertake right away. Collect Data.
What ComScore Data Tells Us About Google+
JULY 24, 2011
comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. What was surprising was the international flavor of Google+. If you add the 800,000 thousand Canadiens, only approximately 30% of Google+ users are in North America. Update on Google+ for Business. Social Media ComScore facebook google influencerbased.
Who Needs Big Data?
MARCH 13, 2013
My, what big data you have! If there's something - anything - that gets marketers all excited, it's the notion of big data. The sad reality is that few of them (including me) actually have any semblance of an idea as to what the agreed upon definition of big data is, how it's being used effectively and cases where it has made a significant impact on the overall economic value of a brand. In short, big data is like sex in high school: everyone's talking about. Death to big data. Without access to big data, we're sunk. Big data is good. big data.
Is Google+ Really Growing? [infographic]
AUGUST 22, 2011
Tweet Google+ has registered the fastest user growth when compared to its social networking counterparts. As Google continued to roll out their “by invitation only” beta, users lined up around the block. But when the network revamped its G+ invite system, giving each person 150 invites, we expected an exponential increase in activity on Google+. It’s a snapshot in time!
Breaking Up Google
JANUARY 27, 2014
It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. The search monopoly impacts almost every part of the Internet, from content creation to email to data collection. Google takes these actions to drive revenue for its advertising products. Google, The Data Bully.
How Data Is Used to Refine Marketing Messages
Convince & Convert
FEBRUARY 22, 2016
Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. If we look at some of the tech companies out there—Google, Facebook, Twitter, and so on—we can see that they’re constantly listening to consumers and adjusting their products or services depending on what their customers like and want. Image via BigStockPhoto.com. Crickets.
Instagram, LinkedIn, and Google+ News
APRIL 12, 2012
And yesterday, Google+ launched a new design that looks scarily similar to Facebook. If you don’t want your personal information used in Big Data , don’t use the Internet. Targeted updates allow companies to segment their followers, just like you can do both on Facebook and Google+. Google+ Design. It’s been a busy week in the PR/marketing/social world!
What's Bigger Than Big Data?
JANUARY 21, 2014
How''s your big data business strategy coming along? There''s no need to benchmark brands against their competencies with big data because, quite frankly, most brands don''t even have a proper definition for what big data means. On top of that, most brands are still incredibly weak at leveraging their current data sets to improve outcomes in a faster, more efficient, way. Translated: you have brands worrying about big data, when they''re still pretty sucky at small data. What if what''s next is not about bigger sets of data? big data.
Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup
Convince & Convert
JUNE 19, 2014
With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. What can we learn from Google’s World Cup Newsroom?
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? ” Google+ and SEO.
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
But when we gather social media data, it’s hard to argue against the numbers. common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Some of the raw social media data can include: Shares. Likes.
How to Get Your Profile and Data Completely Disconnected from Klout
OCTOBER 30, 2011
HootSuite and MarketMeSuite are using Klout's API for accessing the Klout Scores, which is real time data. Once your profile is "disabled", be aware that Klout is still collecting and utilizing your data from Social Media Platforms. GOOGLE PLUS YOUTUBE BLOGGER. LATES UPDATE. November, 1 2011: As of today you can request complete opt-out of your Klout account!
[Cool Infographic Friday] Top 10 Data Breaches
AUGUST 29, 2014
A propos of nothing, really, but I thought this was interesting in a “time to get a new way to protect our data” kind of way. The post [Cool Infographic Friday] Top 10 Data Breaches appeared first on SocialFish. —————– ( photo credit). More like this. Cool Infographic Friday] Is the Book Dead? Cool Infographic Friday Potluck
Google Analytics for Beginners
JULY 25, 2011
Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. Advantages of using Google Analytics. How do I sign up?
How to Uncover Meaningful Social Data
Convince & Convert
JULY 16, 2013
Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. After Googling “measuring effectiveness of social media”, I read at least a dozen articles outlining all the sharing-and-sentiment indicators produced by posts, clicks, tweets, and so forth.
What Social Data can Teach You about Audiences
Buzz Marketing for Technology
FEBRUARY 1, 2012
With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data. Related posts: Why Your Marketing Needs Real-Time Data Another Advertising Week in New York is upon us and.
The 7-Step, Data-Driven Way to Get More Traffic
Convince & Convert
OCTOBER 14, 2015
So I researched the heck out of the topic to really understand the best seven-step, data-driven formula to create consistent content and set up a social media schedule that will help you reach your goals. Once you find the keyword you’ll target, search for it using Google (or whatever browser your audience uses the most) and read every result from the first two pages. Google+.
4 reasons why your marketing data is important
MAY 26, 2016
One of the biggest reasons marketing campaigns fail is a lack of data. Although you thought you had enough data to make decisions, you might have missed some important information. Were you equipped with the right data? The biggest reason marketing campaigns fail is that the wrong data was used to build the campaign. Data isn’t an overwhelming set of facts and figures.