Bill Hartzer

APRIL 2, 2009

Recently, HotPads.com , the housing search engine, introduced a new way for cost-conscious shoppers to plan their next vacation with an interactive, map-based Vacation Rental search. Share this on Technorati. Why I Do Not Use Yahoo Search First off, let me explain that I have always. Tweet This!

Engineering 93

Engineering Hotels Real Estate Technorati 93

Buzz Marketing for Technology

JULY 21, 2008

NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. Looks at it from a marketing perspective. link] - our article summarizing the impacts and costs of IO in a large organization. Technorati. Blog about RSS, webfeeds and information overload. Yes, indeed.

Resources 133

Resources Products Directory Newsvine 133

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# Answers Yahoo! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments). If you’re considering social media marketing for your business, no matter what size your company is, listening and engagement is key.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

The problem that I’m experiencing more often, and one that my colleagues are beginning to see more frequently, is that an opt-in for a relationship or connection online does not actually grant permission to market. Answers Yahoo! In other words, if I connect with you on LinkedIn, I didn’t invite you to send me spam.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MAY 19, 2008

There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big.

Reputation 100

Reputation Airlines Digg MySpace 100

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Emergence Marketing. Influencer Marketing: An Oxymoron? Josh: Good point. March 2007.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

MARCH 4, 2010

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Roger Smith has really penetrated a heavily saturated market, and they’ve done so with grace. Pam says “I think their efforts are fantastically smart from a business perspective. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Buzz Marketing for Technology

JUNE 27, 2008

Economist Ronald Coase has proposed that the reason firms exist is to decrease transaction costs. But the web makes transaction costs across individuals and ad hoc groups of people so small as to be unimportant to many web-era businesses. Marketing consulting by ACS. Technorati. Plain as day. I LOVE Table 1-1! 4:48 AM PT.

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Viper Chill

MARCH 1, 2010

You are here: ViperChill » Business » 28 Resources from My Internet Marketing Toolbox 28 Resources from My Internet Marketing Toolbox Written by Glen, this post has 78 Comments Have you heard of Matt Wadsworth? Crazy Egg Crazy Egg was created by one of my favourite guys in the internet marketing space, Neil Patel.

Resources 77

Resources Netvibes Marketing Delicious 77

Social Media Network Marketing

AUGUST 19, 2010

Social news / bookmarking sites like del.icio.us, technorati, dig and others. Collaborative Research sites such as Yahoo Answers, Rediff Q&A. Our primary goal when developing a social marketing strategy should be to establish conversation parameters. Unported License. Unported License. Blogs created and managed. Great Site!

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

JANUARY 25, 2008

Twitter is also a tool to get feedback, to network, to take notes, to market your product, to communicate with customers, to set up meetings, and to find prospects — among other things. Answers Yahoo! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. There’s a cost to this, though. You can do many things to market your business, add value, and empower your customers.

Facebook 279

Facebook How To Marketing URL 279

Buzz Marketing for Technology

JUNE 27, 2008

In fact, poorly designed elearning was an art form years before the first rapid elearning course came to market. For many, it still costs a lot or takes too much time to build the right type of interactivity. Technorati. Let me tell you why rapid elearning’s not only cool but here to stay. In fact, it’s the future.

Template 280

Template Templates Course Real Estate 280

Buzz Marketing for Technology

JUNE 27, 2008

technologies (including blogs, wikis, and prediction markets), approaches, and initiatives. At the moment I am very busy with my Interim Marketing hat on, preparing a couple of direct marketing campaigns. Its’ more cost effective as well; too bad it’s limited (as mentioned earlier) to such a small segment of workers.

Wiki 247

Wiki Web 2.0 RSS Products 247

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Bill Hartzer

FEBRUARY 8, 2010

Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising? The new Chrome OS, which boasts a fast, simple and secure platform, was announced last quarter, generating considerable discussion on Google’s entry into the PC market. YAHOO $291,766,667.

News 110

News Report Social Media Reputation 110

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone. What do you have to lose?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JULY 29, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > Is Viral Marketing for Everyone? An Interview with Language Trainers, Creators of the Accent Game Is Viral Marketing for Everyone? Tamar : How much (approximately) did the whole project cost?

Marketing 103

Marketing Film StumbleUpon Project 103

Buzz Marketing for Technology

JUNE 27, 2008

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. Technorati Tags : Google Reader , knowledge management , lifehacks. I currently use gmail, but have continued to use Bloglines simply because there is only so much switching costs [Read More]. Avatar Marketing. Citizen Marketing.

Google Reader 273

Google Reader Google Bookmarklet RSS 273

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Viper Chill

NOVEMBER 29, 2011

First I’ve highlighted a huge list of tools that serve various different functions and can be great resources to add to your marketing arsenal. Of course, be sure to write down anything you discover from this research as well – whether it be other sites in your industry or any marketing ideas that you discover.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Techipedia: Tamar Weinberg

MARCH 17, 2010

If you’re representing a matchbook company, you might want to know the other matchbook manufacturer’s Marketing pros, the top CEOs of the large matchbook companies, and the press. That’s how you use your co-worker’s use of the web to further the company’s marketing strategy!

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Free is beautiful, and costs are part of life.&# At the end of the day, contrary to seemingly popular belief, the hosts aren’t the only ones pocketing the money.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MAY 19, 2008

I was 12 at the time, it was 1993, and AOL cost $5.95/hour Whereas everything used to cost money (my highest AOL bill was $267.48 The cost: over $4k for a 386SX/25mhz with 170MB of hard drive space, 2MB RAM, a 2400 baud modem, and a 13″ monitor. Email is still email (but doesn’t cost $0.25

MySpace 101

MySpace Yahoo Ustream StumbleUpon 101

Techipedia: Tamar Weinberg

JUNE 30, 2008

The simple fact remains that Twitter is taking a pounding on traffic and spam, raking up more and more costs with no revenue model. After all, the full disclosure is that I am the community and marketing director of Mashable. It’s called social media marketing, not MySpace marketing.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Bill Hartzer

AUGUST 4, 2009

The news site should also be in Google News and in Yahoo News, which also helps. Examples – MSN and Yahoo! If it’s a subdomain of Yahoo!, The Get Rich Quick Online Marketing Scheme. A link to StumbleUpon may help, as well. If it’s big news, getting picked up by Drudge will help. The Mainstream Blog.

URL 112

URL Types Social Bookmarking Digg 112

Bare Feet Studios

MARCH 1, 2009

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. “Share&# these days means using web plug-ins to tell your friends on Facebook, Digg, Yahoo Buzz or save to your own Delicious bookmarks! It is also available online for free.

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

While I will make *rare* exceptions for people who are truly producing something relevant, innovative and about which they are passionate, I will never respond positively to a third-person marketer contacting me. Having been involved in two of the most popular Technorati blogs (both in the top 10), I know when a pitch is crap.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

My only questionable tweets are actually about business projects (yes, I am NameCheap’s new marketing consultant as Michelle Greer moves onto bigger and better things ). How does this relate to real life marketing? A good marketer knows that marketing outside your network is important. not so much sports fans).

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. How Much Money is a Top Google Ranking Worth to Your Business : Aaron Wall discusses the cost of that #1 link backing up the data with some hard research. Let me know how I did in the comments.

SEO 162

SEO Social Media Marketing Reputation 162