Pam Hughes

NOVEMBER 20, 2021

But small businesses face many challenges when trying to produce high-quality, first-rate social media content — it’s time-consuming, competitive, and should add value to your customer experience. To overcome these obstacles, content marketing strategies usually include a variety of content types.

Types 99

Types Social Media Brands Content 99

Convince & Convert

JULY 6, 2017

Barry: What is brand publishing, and is it the same thing as content marketing? So it has to be the means to drive your business. When you take that mindset, it really has a transformational effect on the way you view your current content marketing program. Paul: It’s really a mindset. Suddenly, now, you are going, “Wait.

Publishing 165

Publishing eBook Analytics Conversation 165

Convince & Convert

MAY 11, 2011

When it comes to small business advertising, social holds seemingly endless opportunity. Small business owners are not only experimenting with social advertising, but they are investing in social even more so than other, more proven digital tactics. billion (60%) was earned from small businesses in local markets.

Advertising 116

Advertising Twitter Yahoo Small Business 116

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Want the trends, news, and findings too? It’s my birthday and I have some great news!

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

NOVEMBER 26, 2014

Three times each week (except holiday weeks) I publish 3-minute videos about business, marketing, social media, and life. I wanted to be out in front of that trend. I just live my life and make a note if I read or encounter something that I believe could be an interesting story or lesson for viewers. Step 2: Scheduling.

Content 164

Content iPhone How To Hotels 164

Sprout Social

AUGUST 7, 2018

Of course, sometimes the best things come in small packages. Pinterest is a dream come true for marketers. In the past, Pinterest’s “targeted advertising” list features around 400 interests. Step 2: Set Up Your Business Selling Account. 93% of users plan their purchases on the platform already.

Brands 110

Brands How To Campaign CPC 110

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

JANUARY 3, 2012

So I thought, why not write a book that defines it as this new business model, because after I’d written the last book, The New Small , I was intrigued about companies that were doing things in an interesting way, but they were 10, 15, 20 employees max. Which companies were acting small? Jay: Are you at the airport?

Apple 116

Apple Google Yahoo Facebook 116

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

JULY 6, 2017

Barry: What is brand publishing, and is it the same thing as content marketing? So it has to be the means to drive your business. When you take that mindset, it really has a transformational effect on the way you view your current content marketing program. Paul: It’s really a mindset. Suddenly, now, you are going, “Wait.

Publishing 60

Publishing eBook Analytics Conversation 60

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

JANUARY 3, 2012

So I thought, why not write a book that defines it as this new business model, because after I’d written the last book, The New Small , I was intrigued about companies that were doing things in an interesting way, but they were 10, 15, 20 employees max. Which companies were acting small? Jay: Are you at the airport?

Apple 64

Apple Google Facebook Yahoo 64

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. The reports breaks down digital marketing practices and plans for small to midsized businesses in six ranges.

Strategy 161

Strategy ROI SEO B2B 161

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. In the history student example, provide details like subject interests or core skills. New to ChatGPT? What is ChatGPT prompt engineering?

Products 92

Products Real Estate Tourism Fashion 92

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. We use Ontraport for most of our marketing automation needs.

Tools 40

Tools BuzzStream Marketing Template 40

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. 2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Meaningful Relationship Moments ) is one of the key benefits of social media for business.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? There are many factors to consider if you want to create a business that is both profitable and well respected. How to Delight Clients at Your Social Media Marketing Agency.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. This is the 6th annual version of this report, and I recommend you grab yourself a copy right here.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You have to have a way to get the word out.

SEO 192

SEO Paid Search Engineering Reputation 192

Buffer Social

AUGUST 7, 2017

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers everywhere. Email Lists.

Trends 110

Trends Social Media Marketing SMS 110

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 200

Social Media Tools Strategy Tips 200

Visually SM

OCTOBER 20, 2014

Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services. Pricing: Free. Enterprise (custom pricing) – Unlimited.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan.

Social Media 40

Social Media Tips Marketing Hashtag 40

Webbiquity SMM

JANUARY 24, 2012

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Social Media Marketing Tips and Tactics. Why Aren’t You Promoting Your Social Profiles?

Social Media 190

Social Media Tips ROI Nielsen 190

Keyhole.co

OCTOBER 28, 2023

Some of the best content types for Instagram carousel include: Data and infographics Guides Event highlights Photo dumps Product suggestions Before-and-after reveals Product launch Brand updates User-generated content Customer testimonials Behind-the-scene content Brand storytelling What is the ideal Instagram carousel size? Tap on “ Next”.

Instagram 52

Instagram Engagement UGC How To 52

Viper Chill

APRIL 25, 2012

Don’t let its lack of cost make you doubt the value here though. This is an important blog post, because it makes a prediction. A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). This is the not only an important post, but also the longest I have ever written.

Sites 96

Sites Industry Blogger News 96

Waxing UnLyrical

AUGUST 17, 2016

We started by kicking off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: First Heidi Sullivan: A1. We started by kicking off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: First Heidi Sullivan: A1.

Startup 100

Startup Campaign Data Analysis 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Samepoint – This is a small firm based in NYC that provides a free service for monitoring and listening. I looked at dozens of dashboards, and reams of reports. So lets dig in!

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Hootsuite

MARCH 31, 2020

Also known as split testing, A/B testing involves changing one small element at a time (like a headline or graphic) to refine your results. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Bookmark this page!

List 145

List Social Media HootSuite URL 145

Buffer Social

FEBRUARY 22, 2017

Storytelling has always played a part in successful marketing. This gave people who were interested a chance to follow our retreat experience. (If Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Let’s go! —. But, that’s not the full picture!

Social Media 111

Social Media Hashtag Curation Instagram 111

Sprout Social

MAY 10, 2023

With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. And that’s only a few reasons why Twitter is a power marketing channel. Table of Contents Why should businesses use Twitter?

Twitter 107

Twitter Hashtag Sentiment Trends 107

Viper Chill

SEPTEMBER 27, 2016

Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing. When it comes to analysing content to see what people are interested in reading about, we already have the likes of BuzzSumo to analyse how popular something was socially , but social shares don’t always correspond to links.

Strategy 40

Strategy URL Reddit SEO 40

Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy. We’ve outlined the components of a successful foundation below.

Twitter 145

Twitter HootSuite Marketing Hashtag 145