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What a Sandcastle Reminded Me About Strategy

Waxing UnLyrical

I thought I’d have broken blogging ground for 2020 by now. But I was on vacation over New Year’s (Jamaica #ftw!), So this is officially my first post of, and for, the 2020s which is, I think, completely acceptable, timing-wise. And it struck me how a simple (ok, in this case, not so simple!)

Strategy 253
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10 Influencer Marketing Advancements That Need to Happen in 2019

Ignite Social Media

Every few days, it seems, someone is arguing for celebrity influencers, micro-influencers , macro influencers and even nano-influencers. At the end of the day, however, the likelihood of an influencer stimulating an action is much more about the quality of their content than it is their reach. billion in ad sales in the U.S.

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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more.

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What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. How to Implement an Employer Branding Strategy in 6 Steps. Even though developing an employer brand takes time and money, that investment will more than pay off over time.

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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

This blog post will dive into some of the best Shopify apps available and how they can help you grow your business. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Get a free 14-day Heyday trial. Pricing: 14-day free trial. Best Shopify apps for customer support.

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8 marketing campaign ideas that customers will engage with

Sprout Social

This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . See how that works?

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8 Steps to Success with Manufacturing Marketing

Oktopost

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. The 2020 buyer journey is an online journey.

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