Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Suddenly you grasp where to spend your marketing time and money.

Tools 210

Tools Marketing Nielsen Social CRM 210

Mindjumpers

JULY 30, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. We know that people talk to others about products, brands and services. with others. It’s a basic human need.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

NOVEMBER 23, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape.

Data 182

Data Nielsen Buy Loyalty 182

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

The Realtime Report

APRIL 10, 2019

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S. In other words, viewers who converse about the TV program may also discuss the ads online.”.

Study 79

Study Advertising Nielsen Retail 79

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. There’s also power in brands prioritizing online conversations that are visible to the masses. How popular a conversation is around your brand.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Mindjumpers

AUGUST 19, 2010

If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities? How can we do something that will create value through social media?” How do we secure distribution?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities? How can we do something that will create value through social media?” How do we secure distribution?

Questions 252

Questions Company Nielsen Disqus 252

Socialmedia.biz

FEBRUARY 23, 2019

Remember, before you start selling, it’s important to establish yourself as a trustworthy resource in your industry that a potential or existing customer can look up to. Depending on your conversion and engagement goals, you can use these figures to publish content that caters to your target audience.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Bill Hartzer

MAY 26, 2010

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Buzzlogic – As it says on their company page “Welcome to the Conversation&#. Nielsen – this is one of the most well known, and trusted names in customer data analytics.

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

MAY 12, 2013

Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Content Marketing Online PR digital PR media'

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Proactive Report

MAY 12, 2013

Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Content Marketing Online PR digital PR media'

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Content Marketing Online PR digital PR media'

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising. My response?

Engagement 131

Engagement Tips Facebook Nielsen 131

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. Please support them; we couldn’t do it without their help!

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Pixlee

OCTOBER 18, 2016

Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing. According to Inc.com , one source found that the ROI was 11x traditional digital marketing.

Influencer 42

Influencer Brands Nielsen ROI 42

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. And later on we’ll show you why. Their main question was how to evaluate influencers. Brand Ambassador. Setting goals.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

AUGUST 2, 2016

Or users can simply engage in the conversation happening around that hashtag. Not only that, but hashtags tend to be great marketing resources. The brand gives you a source of conversation about what it means to “do something good.” All of these examples require some sort of conversation. Product Launches.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. Sorry to temporarily kill your buzz, but this statistic is important for framing the rest of this conversation. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. marketers were using promoted Tweets.

Advertising 112

Advertising Social Media List Statistics 112

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Diva Marketing Blog

MAY 19, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. To help you understand how to participate in the "new" conversation without getting blown-up. But is it a credible marketing strategy? 30-minutes. Miss today's show?

Blogger 40

Blogger Marketing Nielsen Press Release 40

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Additionally, we’ve taken it one step further to show you our recommendation as to which of these metrics you should focus on depending on your primary objective and where that falls within the marketing funnel.

Social Media 171

Social Media CPC CPA Aggregator 171

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions. Aaah Holidays.

Hotels 85

Hotels Tourism Travel Social Media 85

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Toby/Diva Marketing : Let’s take it from the top. In turn, “learning” comes from hearing the unexpected.

Research 40

Research Social Media Cymfony Sample 40

Convince & Convert

JULY 19, 2012

So, you are a marketing consultant with an emphasis on the digital side, but you also have been creating infographics for quite a few years now and some of your work is really spectacular. That Jakob Nielsen and other people have researched that nobody really reads online anyway. Obviously, there is huge marketing benefit.

Social Media 127

Social Media How To Consultant Data 127

ProBlogger

APRIL 26, 2017

According to research by ExactTarget : “77% of consumers prefer to receive permission-based marketing communications through email”. With email being such an effective method of conversion, top bloggers make sure they don’t leave any stone unturned in order to get visitors’ emails. They use multiple opt-in boxes.

Blogger 53

Blogger Conversation Nielsen Study 53

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Industry news and trends You can also be a source of the latest news and trends in your industry.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Industry news and trends You can also be a source of the latest news and trends in your industry.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script.

Press Release 217

Press Release Nielsen Blogger SEO 217

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. All while keeping your finger on the pulse of your industry and the health of your brand. Start by gathering data on your target market. Here you can start tracking their conversations. Now the fun begins!

Hashtag 138

Hashtag Influencer Trends Industry 138

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How hard will it be to filter?

Social Media 155

Social Media Radian6 Strategy SM2 155