Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 104

Examples Template Templates How To 104

Ignite Social Media

MAY 9, 2017

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. In fact, this methodology is the industry standard way for comparing against competitors.

Nielsen 120

Nielsen Content Comparison CPM 120

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Suddenly you grasp where to spend your marketing time and money.

Tools 210

Tools Marketing Nielsen Social CRM 210

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. To date, there haven’t been many great examples of humor in B2B.

Conversation 167

Conversation B2B Marketing GPS 167

Mindjumpers

JULY 30, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. We know that people talk to others about products, brands and services. with others.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

JANUARY 4, 2012

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Disruptive – it might alter the way the company or the industry does business. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Innovative – a new way to go about it for the company.

Social Media 228

Social Media Nielsen Campaign Strategy 228

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. music industry.

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

Convince & Convert

FEBRUARY 17, 2016

70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). Influence Marketing is the Wild West, if all the cowboys had big social media followings.

Influencer 60

Influencer Marketing Nielsen Case Study 60

The Realtime Report

APRIL 10, 2019

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S. television viewers simultaneously used another device while watching television.

Study 79

Study Advertising Nielsen Retail 79

Social Media Marketing

AUGUST 8, 2013

A roundup of relevant links affecting our industry. Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

NOVEMBER 23, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape.

Data 182

Data Nielsen Buy Loyalty 182

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! Lee Library Posted in Best Practise Cases , Marketing & Communication , Social Media Leave a Reply Click here to cancel reply. Using Wordpress Like a Pro » Old Spice Spoof nails it! Now back to the blog!

Study 220

Study Film Nielsen Disqus 220

Mindjumpers

AUGUST 19, 2010

If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities? How can we do something that will create value through social media?” How do we secure distribution?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities? How can we do something that will create value through social media?” How do we secure distribution?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

JULY 16, 2010

So what can I as a marketer or CEO get from reading the book? It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Mindjumpers

JULY 22, 2010

For a lot of restaurants and other service industries there are interesting business opportunities in OliveWoo when the service gets a large enough critical mass. Being recommended as a great dating venue can mean business.

Foursquare 176

Foursquare Nielsen Applications Disqus 176

The Realtime Report

NOVEMBER 26, 2019

That’s about what it feels like for the video content (movies, TV) industry, which is awkwardly … straddling. But media buyers and industry leaders seemed to have a tough time understanding whether either or none of the above was most important, and they weren’t alone. “It wasn’t a lie, it was ineptitude with insufficient cover.”

Advertising 113

Advertising Nielsen Buy Products 113

The Realtime Report

MARCH 7, 2017

If you’ve spent any amount of time in the search engine optimization industry then you’ve heard the phrase “content is king.” The team at Power Digital Marketing agency San Diego stresses that a good foundation is the key to creating high quality digital content. The First 5 Steps To Improving Your Digital Content.

Content 121

Content Patterns Nielsen Mobile 121

Proactive Report

MAY 12, 2013

Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Content Marketing Online PR digital PR media'

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Bill Hartzer

MAY 26, 2010

Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152

Cymfony Social Media Tools SM2 152

Twist Image

JANUARY 26, 2017

Explosive growth on a platform does not (often) come with great marketing results for brands. In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. content marketing. digital marketing. email marketing.

Platform 40

Platform Nielsen Publishing Advertising 40

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? Anders holds a BA in Marketing & Management Communication from the Aarhus School of Business where he is currently doing his MA in Corporate Communication.

Nielsen 258

Nielsen Project Badge Disqus 258

Mindjumpers

SEPTEMBER 3, 2010

An Interactive YouTube Campaign By Tipp-Ex » Watch out for Danish start-up – bringing you a social work platform Posted by Jonas Klit Nielsen Sep 3rd, 2010 Tweet Social network, working and communication platform, Facebook for business, new CEO, former founder of Zyb – this seems like an interesting mixture right?

Yammer 191

Yammer Nielsen Policies Disqus 191

Mindjumpers

AUGUST 11, 2010

New Spice – Study like a Scholar, Scholar Tags: Cars , Hip Hop Hamsters , KIA Soul , Social Media Campaign , Swagger Waggon , Viral video , Viral Video Chart Posted in Social Media Leave a Reply Click here to cancel reply.

Video 176

Video Nielsen Disqus Fashion 176

Socialmedia.biz

FEBRUARY 23, 2019

Remember, before you start selling, it’s important to establish yourself as a trustworthy resource in your industry that a potential or existing customer can look up to. Figure out the kind of content your audience is interested in and get snapping.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. Social listening taps into online conservations centered around your brand or industry. Now you have to maintain the momentum and manage your brand reputation.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Mindjumpers

JUNE 26, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Big Mashable Social Media Meetup in Antwerp Choosing a blogging service: Blogger, Tumblr or Wordpress » TODAY: The UN International Day Against Torture Posted by Jonas Klit Nielsen Jun 26th, 2010 Tweet An important date The United Nations has designated 26 th June (..)

NGO 262

NGO Nielsen Tumblr Disqus 262

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Mindjumpers

AUGUST 5, 2010

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. Leave a Reply Click here to cancel reply.

CSR 249

CSR Meeting Social Media Energy 249

Mindjumpers

JULY 6, 2010

People from all continents are represented in the jury – it is truly international, and many of them with great credentials within marketing, communication, branding and social media. The scope and diversity of the jury is for me an insurance that they will be able to pick the best practice and winner in the different categories.

Meeting 182

Meeting Nielsen Insurance Foursquare 182

Proactive Report

MAY 12, 2013

Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Content Marketing Online PR digital PR media'

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Content Marketing Online PR digital PR media'

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40