Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). When has the bitcoin replaced the weather as an elevator conversation? Who are these people? How do they feel about the topic/brand?

Analysis 87

Analysis Research Metadata Patterns 87

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. Slush ended up with 55% more conversations than the year prior. Bestseller turned to Heyday to use conversational AI to handle their influx of customer requests.

Examples 96

Examples FAQ Insurance Retail 96

Pam Moore

MAY 27, 2016

Instead focus on connecting with people you can learn from, people who you can share mutual value and have relevant, meaningful conversations not only on Facebook, but also in real life when possible. The norms, language, tone of content and conversations is different. Spam groups with content or invite people to groups unknown.

Facebook 113

Facebook Marketing Groups Groups 113

Janet Fouts

FEBRUARY 11, 2013

The one indisputable thing I can say about community managers is; they’re a diverse group. Some are great conversation wranglers, s**t-disturbers even. Many have a passion for the topic of conversation central to the brand they manage. Some are analytical thinkers and know how to extract ROI from a stone.

Communities 141

Communities Content Jive Meme 141

agora pulse

FEBRUARY 1, 2017

But it’s hard to manually track thousands of conversations. In Agorapulse, your followers are automatically split into three key groups: The engaged. And it helps you identify the influencers in your group and know who to reach out to during your influencer marketing campaigns. The ambassador. Creating your own segments.

Social CRM 60

Social CRM Avatar Groups Groups 60

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Sponsored White Papers, Webcasts, and Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JUNE 27, 2008

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

JUNE 27, 2008

We now all know that the economy revolves around conversations. The insights I got from my unstructured conversations with these people was immense. Yet the nature of conversations is that they are - largely - evanescent. I will experiment more with the format of a post-conversation video, as I think it can be very useful.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. Manage Social Content.

ROI 219

ROI How To Marketing Proposal 219

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree.

B2B 252

B2B eBook Marketing Aggregator 252

Proactive Report

SEPTEMBER 12, 2009

The PR group layed a key role in helping determine which Dell customers to feature. “It is not just about how much you buy,” Brewitt said. Dell is engaging in conversations on social media fronts such as Direct2Dell , Twitter and Facebook. We want to get away from IT reviews only.”. What are they doing?

Social Media 107

Social Media Case Study Small Business Advertising 107

Buzz Marketing for Technology

FEBRUARY 23, 2009

Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads.

Real Estate 100

Real Estate Health Care Consultant Study 100

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Like Mindjumpers, he is associated with Social Marketing Forum.

Content 213

Content Social Bookmarking Press Release Research 213

Laurel Papworth

APRIL 28, 2011

ChompOn Daily Deals Group Buying. in either race registration conversions or ad impressions. 3) 1.3% = Conversion rate (originating from FB); [2.9% White Paper: Value of a Facebook Fan - An Empirical Review. On average, across all social channels, each share is worth an average of $1.78 for Eventbrite.

Facebook 110

Facebook Directory Statistics Review 110

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness.

ROI 140

ROI Social Media Social CRM Survey 140

Buffer Social

DECEMBER 17, 2018

That’s very much like approaching a group of people at a party and introducing yourself using your sales pitch. Brian : In other words, Pat is advocating for adding value to the conversations already happening within your niche. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things.

Social Media 110

Social Media Marketing Curata Influencer 110

Proactive Report

DECEMBER 30, 2010

In this interview (it’s half way down the blog post) Philip Sheldrake, Chair of the Measurement Group at the Chartered Institute of Public Relations, runs through the principles and interviews AMEC’s Executive Director Barry Leggetter and Katie Delahaye Paine of KD Paine & Partners (the ‘Queen of Measurement’!)

Data 75

Data Social Media Case Study Skills 75

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. After Wittlake’s answer, a conversation morphed into what PR is and isn’t. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why smart and savvy marketers understand the deep foundations and details of developing and optimizing lead conversion funnels. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Tips Marketing Social Networking 60

Buzz Marketing for Technology

JUNE 27, 2008

The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. FAST White Paper.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

MAY 12, 2016

Now it’s time to do some very important housekeeping to keep the conversation going with your audience. Using online polls helps engage the audience and provide them a way of joining the conversation. You won’t need to contact the “not a fit” group beyond sending the thank-you emails. Online Poll Response Rate.

Tips 60

Tips Survey Hosting Metrics 60

Sprout Social

JULY 20, 2016

Another great way to engage on LinkedIn is through Groups. Groups account for 96% of posts and 86.3% of conversions on LinkedIn. The benefit of groups is they’re targeted to a specific niche or demographic. LinkedIn has groups for everything from gardening to graduates of specific colleges.

LinkedIn 40

LinkedIn Groups Groups B2B 40

SocialFish

OCTOBER 21, 2010

We did some research around this issue and published a white paper detailing the case for integrating time-honored emergency response expertise with real-time social input. A group of panelists discussed the technology behind social data and how they are being used in crises. begin to formulate action items we can take together.

Ustream 162

Ustream Wiki SMS Survey 162

Buzz Marketing for Technology

JUNE 27, 2008

One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. Our new KM Edge groups on LinkedIn and Facebook. Our Facebook group is smaller, but becoming a fan will let you access KM Edge updates directly from your Facebook account. Comments (0).

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Direct Marketing Observations

JANUARY 31, 2024

In other words, you must ask yourself (and your internal teams) if creating a TikTok video on cell and gene therapy geared towards chief scientists really going to have the same impact as a gated white paper offered up on LinkedIn. It’s imperative to dig into your audience personas.

Industry 146

Industry Social Media Biotechnology Marketing 146

Webbiquity SMM

JANUARY 2, 2013

” Another 20% of both groups say they use social media, but in an ad hoc manner. SEO drives traffic, but email drives conversions. The most popular marketing tactics on LinkedIn are the use of LinkedIn groups (cited by 33% of marketers) followed distantly by InMail messaging (14%), LinkedIn Events (13%) and LinkedIn ads (10%).

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I think that the biggest challenge for individuals in large or small organizations, public or private sector is making the mental shift from broadcasting information to participating in the conversation. Those are excuses, not reasons.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Buzz Marketing for Technology

JUNE 28, 2008

Increasingly, co-workers seem to figure theres no point in walking 10 feet to a colleagues desk and having a brief conversation when a 300-word e-mail mini-essay will do. The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? Intranet (Finding ROI) White Paper. Technology Vendors.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Hootsuite

MARCH 16, 2023

But Bing’s ad tools allow you to make targeting changes at the ad group level as well, which makes for much more flexible campaigns. Looking to attract people to your niche, highly-technical white paper writing company? Here’s how to do it: Step 1: Navigate to Create ad group. Step 2: Click Edit target categories.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Laurel Papworth

MAY 8, 2010

Think of a wake and you have some idea of the kind of conversations that occur. Radar was born a short time later, and focused on delivering a real-time, mobile stream of pictures and conversation shared by you and your friends on any phone… long before the iPhone made this a far easier experience to develop. A bit of history.

Sites 81

Sites Social Media Social Networking Mobile 81

Keyhole.co

JANUARY 4, 2022

Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. Tip: Use the LinkedIn News feature to find out new content ideas or join trending conversations. #3. Leverage LinkedIn groups. Why invest in LinkedIn marketing?

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

ProBlogger

APRIL 6, 2011

high-quality website visitors (defined by a conversion or engagement). If you bring this rigor to your approach, you will get taken seriously, you’ll start having conversations with more senior people, and possibly get access to more serious budgets. Research and research groups. How much money is there in this?

Blogger 42

Blogger Brands Survey Cost 42

Sprout Social

FEBRUARY 22, 2021

Choosing something more niche allows you to tap into specific conversations with industry thought leaders, executives and employees. Salesforce, for example, posts regular videos showcasing their company’s employee resource groups all over the world. Invite others into the conversation. Conclusion.

B2B 137

B2B Social Media Hashtag Press Release 137

Writtent Blog

DECEMBER 18, 2023

Start conversations and build relationships (and goodwill) by always responding to your prospects and leads, whether comments appear on your blog, Facebook page, as retweets, or anywhere else. Drip useful content into relevant LinkedIn groups. Make a plan to regularly share your content in relevant groups and stick to it.

Tips 98

Tips Content Press Release Marketing 98

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Social media has applications at all stages of the funnel: brand awareness, considerations, and conversion. Step 3: Conversion.

Social Media 118

Social Media How To Metrics B2B 118