Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. Google Analytics.

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Here are a few ways to find topically relevant sites: Follow blogrolls. Keep the Focus on the Readers.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. It’s not a content marketing goal or a PR goal. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Content marketing, yes. In the least.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

SEPTEMBER 18, 2013

The content you create and the leads you nurture will keep your event alive well after its end date. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Take photos and if you generate enough tips and insight, package the content together into a kit.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

JUNE 13, 2012

Those things are all great, certainly appealing to me as a woman and a parent, and I follow some of these sites. How much content is right for my audience? I believe that, like me, my audience is insanely busy and overwhelmed with a world awash in content. They’re valid for anyone trying to build a brand online.

Fashion 248

Fashion Aggregator Journal Startup 248

Waxing UnLyrical

DECEMBER 7, 2015

Reclaiming Social: Content Strategy for Social Media. Why: “In most organizations, social content is the messiest content there is, with (even more) distributed ownership and few strategic imperatives besides get more likes,” write Ida Jackson and Ida Aalen , as they cover how you can take control of your social content.

Consultant 100

Consultant Banking Trends Review 100

Waxing UnLyrical

APRIL 9, 2013

Erin taught me that good content isn’t stagnant. I don’t think I ever told her this, but my site looks a heck of a lot more put together since Erin introduced me to it. I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. The Serious Ones.

Exercises 244

Exercises Flickr Consultant Meeting 244

Waxing UnLyrical

AUGUST 1, 2014

And apparently my client Cision gets it as well, with the introduction of their new metric, Digital Reach , that factors social sharing into the value of an outlet’s website (or sub-site). In a nutshell, here is what DR is: Typically, sites report on “unique visitors per month” (UVPM).

Sample 252

Sample Samples Metrics Consultant 252

Waxing UnLyrical

AUGUST 12, 2013

With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. However, providing customers and prospects with memorable and useful content is what separates the, er, women from the girls. Providing valuable content that delivers.

RFP 223

RFP Consultant Flickr Resources 223

Waxing UnLyrical

APRIL 11, 2011

In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. What about 30 billion pieces of content exchanged per month on Facebook? 30 billion ÷ 600 million = 50 pieces of content per person per month. 30 billion ÷ 600 million = 50 pieces of content per person per month.

Social Media 212

Social Media How To Hubspot Compete 212

Waxing UnLyrical

MARCH 12, 2014

Memejacking is, quite simply, the appropriation of these memes for marketing purposes: that is, hitching your brand’s proverbial wagon to content that’s already popular and instantly recognizable. Memes are also perfect for use on social sites. Why Does It Work? We’ve covered the most important reason already: memes are popular.

Meme 191

Meme How To Marketing Community building 191

Waxing UnLyrical

NOVEMBER 14, 2014

There are several platforms that want you to produce long-form content on their sites. Blogging – the physical activity of creating content – takes time. Second, if you want to maintain ownership of your content, then the safest thing to do is to publish that content on a platform you own.

Hosting 248

Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

JUNE 2, 2014

Why: Is your brand using multiple social media sites to converse with potential customers? Four Ways Content Writers Can Change the World. Four Ways Content Writers Can Change the World. Why: Good content writers are adept at sparking conversation. Are You Trying To Get Your Business Found Online?

Conversation 205

Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Relevant content is, and will continue to be, key to reaching searchers.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Adding SEO to the Mix: How PR Pros Can Use SEO to Boost Their Client’s Content. Blogging is a great way to start conversations, share ideas, and build your online community.

Consultant 191

Consultant SEO Flickr Blogger 191

Waxing UnLyrical

FEBRUARY 13, 2017

The course comprises everything from getting started with a solid foundation , to messaging , to content , to media relations in a social world, to smart metrics – an area of Social PR I am particularly known for, because of my innovative and practical approach. ” which just ended and people LOVED).

Course 168

Course Module Training Banking 168

Waxing UnLyrical

OCTOBER 6, 2011

That means that it is relatively easy to find what sites your ideal audience uses regularly. There are thousands of niche networking sites, industry forums and other opportunities to connect with a far more segmented audience than the big sites offer. Even MySpace is still in the running, for very specific demographics.

Social Media 203

Social Media Platform Tips MySpace 203

Waxing UnLyrical

APRIL 15, 2015

I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations. Assumption 1: Create content. For me this is as much a cause as it is a business play.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

NOVEMBER 7, 2014

Last week, we spent two days on-site with a new client for a series of discovery meetings. (I ” Just look at the language on this site. There is no shortage of lists of social media monitoring tools, but check out this list from my friend Ian Cleary on his Razor Social site. That’s ok. See what I mean?

Strategy 243

Strategy Consultant Research Organization 243

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

Campaign 165

Campaign Content How To SEO 165

Waxing UnLyrical

OCTOBER 21, 2015

This post was the result of a meeting I had with one of our data scientists where he demonstrated the network effect of our PR content when we made a conscious effort to connect new content to other pieces of earned or owned media. The result? Data will often present the signal PR pros are desperately seeking when ideating a new story.

Data 100

Data Delicious Startup Analytics 100

Waxing UnLyrical

FEBRUARY 15, 2011

Give someone else in the office (other than IT) full access to the site. While I don’t need anyone to work on strategy, project development or content planning while I’m out of the office, I do need them to handle the day-to-day (er, hour-to-hour) tasks involved with managing the organization’s blog. Schedule posts.

Social Media 188

Social Media WordPress Press Release Flickr 188

Waxing UnLyrical

NOVEMBER 2, 2011

Start putting up content – permanent content – about your business. * You now have a site that Google and other search engines can uniquely identify as you. As you set up your pages – as you plant your little sharecropping plots – make sure and point everyone back to your website site.

MySpace 194

MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

AUGUST 15, 2011

Content submissions have dropped and with that conversations in the comments section. What matters is if I can defend the effectiveness of our site. The blog wasn’t created with recruitment in mind (though the inquiries that come in through the site are great). Anyone worth their salt in our organization subscribes. It’s August.

Study 178

Study Committee Metrics Education 178

Waxing UnLyrical

DECEMBER 4, 2013

Make sure the link leads to the product , not just your site. Alicia works as a content coordinator for WebpageFX and is the founder of MarCom Land. A few tips to follow: Optimize your pins with a great graphic or image. Include keywords within your enthusiastic comment and the price if applicable. Share the Pinterest love.

Storify 216

Storify Marketing Flickr Hashtag 216

Waxing UnLyrical

JULY 17, 2013

The closest (and you might say actually fulfilling link, in terms of the activity I was really looking for) discusses digital gravestones and final memories for a site … including monthly email videos! There’s also a site called Death Switch that allows you to send secrets out via email once you have lived out your days.

Social Media 195

Social Media How To HootSuite Blogosphere 195

Waxing UnLyrical

MAY 20, 2015

They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Some media sites (like Huffington Post for example) don’t require contributors to publish content exclusively.

Tips 100

Tips Proposal Repository Influencer 100

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. Our community was now creating the bulk of our content. It’s either/or. Efficiency.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

JUNE 27, 2011

But I can’t tell you how many people I’ve met at networking events – or even come across online – whose sites/blogs are just… pathetic. Try to look at your site through the lens of an outsider, and answer these questions: 1. For those of us who are wrapped up in the online world, this is commonsense.

Widget 177

Widget iPad Flickr Course 177

Waxing UnLyrical

SEPTEMBER 26, 2012

Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. While some assume the name connotates free media, in reality it often means the organization deploys agencies, PR and social media staff to garner earned media.

SEO 246

SEO Publishing Organization Meeting 246

Waxing UnLyrical

APRIL 23, 2013

and Lemmetweetthatforyou.com (Promotes sharing of site made images). Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Cohen and RedShift provide content that is effective for both customers and search engines. Images: Derry Public Library via Flickr CC 2.0

Social Media 266

Social Media Meme Flickr News 266

Waxing UnLyrical

DECEMBER 5, 2014

So, with a tip of the hat to Buzzfeed and all those sites that are constantly telling you how you’ll feel after you see/read/watch/hear the piece of content they are pushing, here are 27 things you should never post on Facebook if you don’t want to be thought of as a barfshiner.

Facebook 278

Facebook Consultant Feed Feedly 278

Waxing UnLyrical

APRIL 24, 2015

Disclosures: both are friends (d’oh), and I have access to premium content on the Solo PR Pro site. A7: It’s the easy answer, but Google Analytics on your site or blog can show you the “Behavior Flow” of visitors.

Communities 100

Communities Tips Metrics Community building 100

Waxing UnLyrical

MARCH 28, 2011

“Consumers can comment on them, share them on social networking sites, blog about them, etc. “Second, marketers don’t know much about content analysis – it’s not something that they’ve really used in the past.

Analytics 168

Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

FEBRUARY 7, 2013

My last day as a full-time employee was December 10 th … and I threw myself into the project that night, developing a site plan, elevator pitch and other key necessities I hadn’t had time to create while I was servicing my clients. We are dedicated to providing high quality copywriting/content writing for both humans and search engines.

Project 220

Project Flickr Upcoming Meeting 220

Waxing UnLyrical

FEBRUARY 5, 2014

The site sold a few bottles to dog owners in interesting locations, including British Columbia. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Cohen and RedShift provide content that is effective for both customers and search engines.

Startup 237

Startup Class Eventful Retail 237

Waxing UnLyrical

JULY 5, 2011

It is just a flurry of web pages and site traffic.&#. There is a sad, temporary site up now. How long is too long to go without posting fresh content? Will we allow people to submit their personal sites? Will we add only the best sites or include everyone’s? There was a slow, steady climb up.

Directory 130

Directory Guidelines Flickr Policies 130