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FRESHNETWORKS
MAY 12, 2010
When does the online community manager’s job begin?
Many community manager positions advertised online ask for someone to help supervise and develop a newly launched community. In my opinion this is far too late to look at employing a community manager. They should be involved from an early point in the development cycle, ideally when plans for the community are still being developed. They can prepare engaging content.
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SPIN SUCKS
AUGUST 29, 2012
Transmedia Storytelling for Content Creators
single story may present some elements through a television series or a motion picture with additional narrative threads explored in other media: Comic books, video games, or a collection of micro-sites, Twitter feeds, and online content. is a concept (and eventual business model) built around information sharing, user-generated content, and implied collaboration and connectivity.
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RECENT POSTS
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CONVERSIONATION
MAY 22, 2011
Content Marketing: What Content People Share And Why They Do It
Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency.
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SPIN SUCKS
JUNE 25, 2012
Add User-Generated Sites to Your PR Toolkit
And during the past several years, with the increase in online/digital media, we now have access to another type of media opportunity – user-generated sites (or UGS as we like to call them). In many cases, an editor still approves your content prior to publication to ensure it is indeed “news” and not simply an advertorial disguised as news. Since the late 1980′s.
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FEVER BEE
FEBRUARY 24, 2013
Community Sites -vs- Content Sites
Both cater to the same audience, yet one is designed as a content site and the other a community site.    HR Business content, above, is a content site. It features content in the most prominent areas of the community.   HR.com, below is a community site. Members will visit when they want information. 
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FRESHNETWORKS
JUNE 19, 2009
Wrapping up community management
I’ve loved putting together a series on debunking community management as part of FreshNetwork’s commitment to promoting best practise and sharing knowledge. So to help any time-poor, interest-rich readers out there, here is a summary of the key points from the series: Introduction to community management. The what, who and why of community management. Growth of a community.
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