Remove Content Remove Journal Remove Marketing Remove Privacy
article thumbnail

What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 95
article thumbnail

How “The Facebook Files” Could Impact Social Media Marketing

Ignite Social Media

Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. In fact, brands should be prepared for other changes that could impact their social media marketing performance. What’s Next for Brands? Erosion of Trust.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities. — SS.

article thumbnail

The Long Tales - The Best In Business Innovation Content - Issue #3

Twist Image

Welcome to the 3nd edition of The Long Tales - the best in business innovation content. If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. At what price marketing?

Issues 51
article thumbnail

It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. Use these metrics to refine your content strategy and improve engagement.

News 72
article thumbnail

Social Media Compliance: Everything You Need to Know to Stay Compliant

Hootsuite

Especially for social marketers working in regulated industries like healthcare and finance. The most common risks and requirements generally fall into four broad categories: Privacy and data security. Marketing claims. Let’s look at some of the ways these risks play out for social marketers. Privacy and data security.

article thumbnail

The pros and cons of social media

Sprout Social

Hundreds of brands created their own feel-good content using the song. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”. sproutsocial.