yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Lucy Hall

JULY 20, 2015

Have you ever wondered what it takes to get started marketing your small business on YouTube? Many small businesses make the mistake thinking that YouTube is not a social media site. YouTube is in fact the third biggest social media site in the world! Marketing and Consistency. Metrics for success.

Small Business 60

Small Business YouTube Marketing Metrics 60

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Now, he tweeted it to his 1.6

Compete 115

Compete Conference Organization Social CRM 115

Visually SM

JULY 20, 2020

Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. In fact, polls are widely available, as they can also be created on YouTube, Twitter, and Facebook, just to name a few examples. Segment content for each social media.

Social Media 130

Social Media Engagement How To Social Networking 130

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. The goals of social media are participation, then behavior.

Social Media 167

Social Media Content Marketing Repository 167

Likeable

SEPTEMBER 17, 2018

Social networks are doubling down on video. This summer, Instagram launched IGTV, creating a dedicated hub for long-form video, while Facebook continues to invest in its YouTube challenger, Watch. As various platforms ramp up their video capabilities, it’s clear that social video is only growing in importance.

Questions 69

Questions Video Compete YouTube 69

Firebelly

AUGUST 24, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. People are calling it a Facebook killer (due to privacy concerns).

YouTube 133

YouTube Facebook Paid Search Foursquare 133

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? Short-form?

Instagram 144

Instagram Video Brands Compete 144

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Features 102

Features Social Media Curation Geotagging 102

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. How to use hashtags.

Hashtag 124

Hashtag How To Guidelines Telecommunications 124

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? In social media, it’s about quality, not just quantity. Google+ and YouTube are interesting.

How To 167

How To B2B Social Networking Apple 167

Small Business Mavericks

JUNE 28, 2012

They’ve add an Events tab to the social network Google+. Again, that doesn’t sound like much, but this is a popular feature on Facebook and the fact that Google+ is adding the feature means that they are serious about competing in the social arena. That’s right, keep saying it. Google being the No.

Google 156

Google Blogosphere Compete Small Business 156

SocialFish

NOVEMBER 12, 2010

Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills.

Organization 229

Organization Social Media Social Media Management Skills 229

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 116

Brands Sentiment How To Analysis 116

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos. Thinking offline.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Buffer Social

MAY 23, 2023

If you’ve ever sat through a 90-minute YouTube video essay about a random obscure topic — like this one about Disney channel’s theme — you may find the stats about humanity’s reducing attention spans jarring. You can create hour-long YouTube videos, tweets, carousel posts, or newsletters.

Tips 95

Tips Newsletter Course YouTube 95

Sprout Social

JUNE 26, 2023

Behavioral segmentation for targeted products and marketing According to The 2023 State of Social Media report, 49% of business leaders think AI will be critical for behavioral segmentation to identify and target specific customer segments. the popularity of a flight/destination) and seasonality (weekends or weekdays).

Sentiment 106

Sentiment Analysis Patterns Price 106

Convince & Convert

NOVEMBER 5, 2014

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). And in just about any company, in any scenario, 17% growth when you are already that large would be considered astoundingly competent. Yes, Facebook is the world’s most popular social network, and 1.5

Google 133

Google Facebook Paid Search Advertising 133

Firebelly

FEBRUARY 11, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: Social Media Optimization Summits | Main | 5 Social Marketing Stories You Need To Read This Week » February 11, 2010 The Battle (and Blending) of Social and Search Rages On A lot has been happening in the social and search (and social search) realms in the past few weeks.

Yahoo 100

Yahoo Paid Search Compete SMS 100

Later

MAY 6, 2020

While YouTube was earliest to monetize creators, Facebook, Instagram, and TikTok are all testing their own ways for creators to earn money. In the following post, we look at how different social platforms are compensating creators and what this means for brands. . YouTube figured this out pretty quickly.

Instagram 64

Instagram YouTube Compete Platform 64

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media 104

Social Media Compete Cost Syndication 104

Unmetric

NOVEMBER 12, 2019

Social media marketers know that it’s not how big your audience is, but the way they engage with your content. To begin with, the social media analysis tool you use should have the ability to display the audience growth as a trending graph like the one below. Part of any social media analytics is going down rabbit holes.

Social Media 84

Social Media Analysis How To Analytics 84

Almost Savvy

DECEMBER 15, 2011

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media.

Social Media 273

Social Media ROI Construction Reputation 273

Later

MAY 27, 2020

While YouTube was earliest to monetize creators, Facebook, TikTok, and Instagram are all testing their own ways for creators to earn money — and it seems to be working. . In the following post, we look at how different social platforms are compensating creators and what this means for brands. .

Instagram 55

Instagram YouTube Compete Advertising 55

Convince & Convert

NOVEMBER 5, 2014

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). And in just about any company, in any scenario, 17% growth when you are already that large would be considered astoundingly competent. Yes, Facebook is the world’s most popular social network, and 1.5

Google 98

Google Facebook Paid Search Advertising 98

Sprout Social

MARCH 13, 2019

Likewise, you’ll oftentimes see competing products recommended in social call-out threads where your name is being dragged. Heck, sometimes competing brands might even swoop in to sound off, too. Social listening can help highlight the unique selling propositions of your own business in addition to your competitors.

B2B 106

B2B How To Sentiment Reddit 106

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.

Training 93

Training Company Social Media Skills 93

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236

Brands Handbook MySpace Construction 236

Twist Image

JANUARY 17, 2012

Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). At the time, the majority of the discourse surrounding Google+ was about whether or not it would be able to compete in a Facebook world. It's time to pay attention to Google+.

Picasa 102

Picasa Google Facebook Social Graph 102

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Direct Marketing Observations

APRIL 4, 2011

But we weren’t competing for the same eyeballs and ears, so it didn’t matter. In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. Those are your so called starting points in social and then everything else sorta falls into lockstep behind them. .

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. Try article marketing. You’ll get publicity from marketing the event and from the event itself.

Small Business 98

Small Business Marketing Compete Directory 98

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Let’s be honest for a second here. The major “Web 2.0″

Aggregator 151

Aggregator Content Digg Posterous 151

Adam Sherk

OCTOBER 6, 2010

In recent years many larger news organizations were still coming to terms with the need for a social presence and the nature of their participation. Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives.

Sites 176

Sites News Postrank Engagement 176

Sprout Social

AUGUST 23, 2016

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Being successful with social media for business comes down to creativity and engagement.

Social Media 40

Social Media Avatar Social Networking Compete 40

Audiense

FEBRUARY 8, 2017

I helped them to build strategies for marketing shows before they aired, engaging with the audience while they aired, and measuring the response afterwards. The problem is that there’s still some executives in charge of the networks that got used to being a gatekeeper, when there was a limited amount of media to compete with.

Data 60

Data Focus Group Compete Twitter 60