Sherrilynne Starkie

DECEMBER 6, 2017

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. And they need be bona fide social media and inbound marketing experts.

Skills 179

Skills Adwords Hubspot HootSuite 179

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Even Google acknowledged that almost 40% of young users used social media to look for a place for lunch instead of Google Maps. This principle holds true in the realm of social media marketing as well.

Hashtag 152

Hashtag Social Media Strategy UGC 152

The Realtime Report

SEPTEMBER 8, 2023

Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention. When you are appealing and relevant to your target market, it helps your business appear more valuable than your competition.

Content 91

Content Engineering SEO Compete 91

Twist Image

JULY 31, 2013

That is the conversation that every marketing, advertising and communications agency needs to be having. It''s self-serving for me write this (I own an independent digital marketing agency), but it''s true. We''re not in the TV industrial complex anymore, Toto. Digital is everything. End of sentence. Brash talk?

Industry 108

Industry Advertising Advertising network Data 108

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 97

Research How To Marketing Price 97

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Google Trends. Google Analytics. Guest post by Sean McGinnis.

Adwords 278

Adwords SEO Compete Analytics 278

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

agora pulse

DECEMBER 15, 2018

Financial institutions have recently stepped into the game more dynamically, realizing how they can reach more customers and generate leads through social media marketing. The biggest problem remains: estimating the return that comes from social media can leave even the most competent marketers scratching their heads.

ROI 75

ROI Social Media Industry Insurance 75

Techipedia: Tamar Weinberg

AUGUST 11, 2011

The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Live for just over a month, Google+ has already hit 10 million+ users, and it’s still not open to the pubic. Internet marketers, PR pros, tech journalists, etc.), Shiny New Toy.

Google 177

Google Hitwise Social Networking comScore 177

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape.

Sentiment 93

Sentiment Metrics Analysis Trends 93

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Slide 17: Websites and email dominate marketers’ time.

B2B 150

B2B Smart Phone Data Hubspot 150

Bill Hartzer

APRIL 17, 2013

During a recent comment thread on Facebook by my buddy Steve Floyd , the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up. It’s the way SEOs and Search Engine Marketers work. Photo courtesy Unbounce.

Engineering 141

Engineering SEO Marketing Message Boards 141

Convince & Convert

FEBRUARY 28, 2012

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.

CPM 140

CPM Compete Marketing Hubspot 140

Sprout Social

JUNE 27, 2023

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Let’s check out how you can connect with these platforms to gather data.

Review 125

Review Brands How To Analysis 125

Kikolani

DECEMBER 6, 2011

What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. The Advantages of Google+ Pages vs. Facebook Pages – Google+ pages have several advantages over Facebook pages. The following should convince you to at least give Google+ pages a try.

Analytics 118

Analytics Research Real Estate Google 118

Convince & Convert

MAY 21, 2014

Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. The truth is, you probably already know most of the things you need to know to be a great marketer. Average click rates in email, meanwhile, hover between 3 and 4 percent , depending on industry.

Marketing 167

Marketing Compete Social Networking Sites 167

The Realtime Report

SEPTEMBER 3, 2020

It could be that industry economics as well as wider economic issues impact your business to a point of near defeat. Not to mention, it can also be tough to compete with established businesses, especially if your business has a limited marketing budget. But, sometimes it’s not as easy as keeping your finger on the pulse.

Study 184

Study Reputation Survey SEO 184

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Another excellent example from the mid-market is Twist Image and Mitch Joel. It’s not just marketing.

Content 100

Content Marketing Cost Buy 100

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Comparison 148

Comparison SEO Curation Domain Name 148

Sprout Social

MARCH 28, 2022

But strong competitive intelligence–the kind that impacts marketing and communications strategy for years to come–is more than checking a box. Across departments, every employee in your organization should be a competitive analysis detective, constantly looking for clues on what’s coming up in your industry. Relentless researchers.

System 101

System How To Analysis Team 101

Convince & Convert

MARCH 11, 2016

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. highlight to tweet). Verification. Review Response.

API 60

API Strategy Brands Marketing 60

Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). This introductory question is a classic interview kickoff—no matter what kind of job you’re interviewing for, it’s standard that you’ll be asked how you got your start in the industry.

Social Media Management 103

Social Media Management Questions Social Media HootSuite 103

Laurel Papworth

JULY 4, 2023

While not specifically designed for developers, this course provides an essential overview for business and marketing professionals. And while not a ‘developer’s’ course, as a business or marketing agency the aim is for you to have an overview of the tools behind this emergent technology sector.

Overview 52

Overview Policies API Course 52

Hootsuite

NOVEMBER 14, 2023

Turn on 2-Step Verification for your Google Account. YouTube’s CPM varies by industry. You could get paid more if you’re making content for the stock market than the pet industry, for example. It depends on how many people watch the advertisements on your video, your region, your industry, and your content.

YouTube 95

YouTube CPM Module Adsense 95

Justin Levy

MAY 14, 2014

In this Marketing Fit interview, Mike discusses where his passion for productivity came from, his experiments with a virtual assistant, his deep appreciation for beer, the biggest productivity mistake he sees people make and much more. Where does fitness fit into the list of competing priorities? That’s a tough one for me.

Marketing 219

Marketing iPhone Startup Products 219

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 144

Content Consultant Marketing Price 144

The Realtime Report

MAY 14, 2017

Creative Marketing With A Local Twist By Richard Perry. Take a look at Google’s new Local Inventory Ads feature. While you should invest in regular Google ads to promote your store, investing in an ad campaign for this new Google feature can work even better. It costs a lot to knock dollars off the price tag.

Marketing 70

Marketing Class Discount Retail 70

The Realtime Report

JULY 17, 2012

But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. On the other end of the spectrum, Google+ won a score of 78, tying with Wikipedia for first place in the Social Media category. Why did Google+ score so much higher than Facebook? Click here for the press release.

Press Release 194

Press Release Facebook Airlines Wikipedia 194

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 132

Content Consultant Marketing Price 132

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos. Backing-up work with a plan.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Social Media Strategies Summit

DECEMBER 22, 2022

Every government social media marketer occasionally struggles with ideas or a lack of content. One of the best ways to achieve it is to humanize your social media marketing by showcasing some of the real people working at your agency. But getting it right can be tough. Provide Community News & Updates. Tell a Story.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. But, guess what? Editorial Calendar Tool.

Products 77

Products Marketing How To Project 77

Laurel Papworth

JULY 17, 2023

Details of AI/ChatGPT and Agile workshop: ChatGPT: AI Is My CoPilot Workshop with Laurel Papworth How AI Becomes the Hardest Working, Most Competent Job Share Colleague You’ll Ever Have! Use academic research or Marketing or tech AI tools like Elicit, 11Eleven Labs and D-ID. I look forward to seeing you there.

API 52

API Case Study Training Conference 52

Jason Yormark

JANUARY 12, 2010

Quickly and easily you can see Google Pagerank, Alexa, Compete, and a variety of other data points. If you are a serious blogger or a digital marketer, it’s a must have. has certainly put their stake in the ground as the industry leader. Great Social Media, Digital Marketing & ProductivityTools [.]

Products 192

Products Tools Social Media Tweetdeck 192

Buffer Social

SEPTEMBER 5, 2023

Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. percent by year-end and 26.4

Social Media 90

Social Media How To Skills Hubspot 90

Bill Hartzer

AUGUST 7, 2009

No wonder the SEO ( Search Engine Optimization ) industry has such as bad reputation. Let me show you one prime example of some of the junk that people calling themselves “internet marketing specialists&# and SEO specialists are spamming (sending unsolicited commercial email). Even keywords I’m not currently competing for.

Engineering 92

Engineering Industry RFP SEO 92