Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole. Remember, you’re not on Facebook, Google+, or MySpace here – this is a social network for business professionals. Find Investors. Like this post?

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LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. Your company doesn’t have a personality. Your staff members do.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

of the company’s revenue could be attributed to social. The client saw a 7% increase in online sales and conversions using AddShoppers technology, and through AddShoppers technology, more than 30,000 emails were added to the company’s database. A recent case study with a large home decor client determined that 15.2%

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Social Media Retail Apparel ROI 100

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

After having read the immensely resourceful book, The Facebook Effect , I’m starting to understand how our world is changing thanks to social networks. This gave the social network a true exclusive feel and made people long for access. Should it be governmental or should it be managed by a private company?

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GPS Privacy Findability Report 217

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Cloud Computing and Animation. What does it all mean?

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Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Tools are a wonderful part of today’s information age, but if you’re going to use “social networks&# or that thing we call “social media,&# it’s important to remember the common denominator: the social. Networking is the key component for social media success.

Communities 269

Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Timberland is one of the best examples of a company that is socially responsible.

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Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

JANUARY 26, 2011

This thinking unfortunately minimizes the potential of true and far reaching social media strategy , creating the ability to truly connect with people and build bonds with constituents that can help them evangelize your brand and create passionate advocates. What’s your social media policy? What are your goals of social media?

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Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!). Social media appears to have been a godsend for angry consumers.

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Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

OCTOBER 2, 2015

As I look through the mutual friends of these contacts, I realize that I’m very different from these marketing types, not just in terms of my actual day job and practices but in terms of the people whose company I choose. There’s something to be said about genuine social networks that allow people to connect with their loved ones.

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Comparison Social Media Sports Social Networking 100

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

They have REALLY engaged social networks. The best schmoozers are humans, not faceless companies. There is a misconception on social networking sites that you are either a conversationalist or a marketer. Digital schomoozers. You know the type. Is it the intern? A marketing firm? Are you showing you? Schmoozing.

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Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. If you’re going to dive in the social media world, you need to understand what it means to be “social.&#

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

FEBRUARY 12, 2013

By combining FBX with search data, Facebook brought the power of intent that’s revealed by searches to the world’s biggest social network. Companies that run search led campaigns on FBX use a sophisticated scoring system to determine the exact worth of each user. FBX Search-led Powerups. User Scoring.

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Facebook Engineering Campaign System 208

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences.

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Google Content URL SEO 193

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

Many companies attempt to track your every move on the web. Once they find out which sites you visit, these companies can target you with relevant advertising and spam. Social Networks. Editor’s Note : I strongly recommend LastPass for all your password needs. Web Tracking.

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Privacy Activities Microsoft How To 162

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Here are five steps you can take: Review In a committed relationship, if there is any hint of disagreement in the social space, it’s time to sit down and look at one another’s social networks. Most of my social network profiles are business-related, however I have reserved a couple for friends and family only.

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Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. There have also been doctors that have used social networking tools, like Twitter, during surgery. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

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Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

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Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. One of the things I look for nowadays when I visit sites is how well they’re integrating their social network presences. It’s much appreciated.

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Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. David Armano. Jay Berkowitz.

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Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JULY 15, 2009

That’s why social media is important. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social media can help you create a long-term relationship with your consumer that ensures they continue to visit you, and not a competitor. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. I would add that social media has changed the game for companies.

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients. Building relationships takes time, energy and effort. Most business owners want quick success.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Ideally, if you cover ground on at least two of these traits, your video might have a good chance of success.

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Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

JUNE 18, 2008

Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. Some UI genius has to come out with a program that integrates social network updates, chat, blogging, and micro-blogging into a small easy to use interface like Adium. So there you go.

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Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

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Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

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Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Even a recent thread on Cre8asite Forums discussed this, kicking off by someone stating they find social media very intimidating. The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Yes, it’s all to do with social media.

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Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.

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Press Release How To Radian6 Blogger 129