Pixlee

NOVEMBER 15, 2018

Consumers have always been recommending products, experiences, and companies to their friends and family. Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Convince & Convert

OCTOBER 25, 2013

I realize that getting companies to completely shift to not just a customer-centric but actually a human-centric mode requires more than a sea change – it’ll take a tsunami. Here’s a “making of” presentation that shows just how the song and video “Me & Youtility” came together: What Will Be the First “Full-Tilt Youtility” Brand?

CSR 130

CSR Marketing Nielsen Delicious 130

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. It’s also incredibly valuable for Ugly team members to take the time to speak with customers in detail, outside of email, surveys and social media. “I

Industry 74

Industry Meme Survey Authentication 74

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Start with the channel your company is most focused on. You should also begin with a simple survey of the influencers you already know. Social Media.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out.

Facebook 172

Facebook Study Small Business Nielsen 172

Net-Savvy Executive

JANUARY 6, 2011

At work, that translates into tracking down companies globally; it's one way my research is different. Trendstream created a great source in Global Web Index , which is based on an ongoing survey across 26 national markets. Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). Global view. Regional view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! it came out completely the other way around. “It actually appears that social media use makes people consume email more , not less, as we had originally assumed – particularly for the highest social media users.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Proactive Report

MAY 19, 2011

Early in the last decade forward thinking companies added an online newsroom to their website to help journalists find and cover their news content. Yet even back then (2001) we rated only a “D” from usability expert Jakob Nielsen. Yet even back then (2001) we rated only a “D” from usability expert Jakob Nielsen.

Nielsen 72

Nielsen News Survey Research 72

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Image source: [link]. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Image source: [link]. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Start with the channel your company is most focused on. You should also begin with a simple survey of the influencers you already know. Social Media.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such.

Case Study 60

Case Study Nielsen Study Process 60

Proactive Report

MAY 6, 2010

Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4 million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Need help?

Press Release 109

Press Release comScore Case Study Nielsen 109

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. One way to determine your best advocates is through a Net Promoter Score (NPS) survey. Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust.

Discount 41

Discount UGC How To Apparel 41

Sprout Social

MARCH 13, 2017

Imagine if brick and mortar companies displayed the average review of every product they sold in stores. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. For others like software companies, aim for positive feedback on sites like G2 Crowd.

Conversation 111

Conversation How To Review Influencer 111

Proactive Report

MAY 6, 2010

Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4 million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America.

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Kikolani

JANUARY 3, 2013

Owned media are media assets that you or your company owns including websites, blogs, and so on. According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. This is a guest post by Aaron Lee. There are three types of mainstream media online.

Tools 151

Tools Digg Nielsen Klout 151

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. The best way to find your social media influencers is by thinking about whose voice you trust.

Influencer 111

Influencer Social Media How To SEO 111

Bill Hartzer

MAY 26, 2010

Last year, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses. WebVisible is based in Irvine, California.

Small Business 89

Small Business Advertising Nielsen SMS 89

Proactive Report

OCTOBER 26, 2011

More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. NYTimes.com. Google News.

News 56

News Press Release Yahoo Nielsen 56

Justin Levy

JANUARY 13, 2010

In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS. link] Mark Nielsen By far RSS. I have a bloggers folders, a Listening post for my company, SEM/SEO related, etc.

RSS 124

RSS Hubspot Google Reader Feed 124

Diva Marketing Blog

FEBRUARY 22, 2009

In real life, access to friend’s opinions is almost frictionless while in surveys, we spring a subject on someone out of the blue, don’t allow them to research the topic or ask friends. The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest.

Research 40

Research Social Media Nielsen Microsoft 40

Ignite Social Media

FEBRUARY 11, 2021

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. According to Nielsen , “a DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.”

Social Media 171

Social Media CPC CPA Aggregator 171

Keyhole.co

AUGUST 10, 2023

I recall Kyle Byers, Semrush’s director of growth marketing, updating his network on LinkedIn about the company reaching a significant milestone in its expansion: 100,000 paying customers. This again adds a personal touch and underscores that it’s the people who make a company. That helps your brand reach more people.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

I recall Kyle Byers, Semrush’s director of growth marketing, updating his network on LinkedIn about the company reaching a significant milestone in its expansion: 100,000 paying customers. This again adds a personal touch and underscores that it’s the people who make a company. That helps your brand reach more people.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Diva Marketing Blog

FEBRUARY 23, 2009

.  We are the only organization with a complete view of the media and marketing ecosystem as we have 400+ corporate members who represent each of the key stakeholder groups:  advertisers, media companies, media agencies, creative agencies, research organizations, and academics.

Research 40

Research Social Media Cymfony Sample 40

Mindjumpers

MARCH 28, 2012

Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog.

Study 272

Study Activities Social Media Nielsen 272

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Idaconcpts

JULY 22, 2013

From making use of responsive design to improving the user experience to creating useful, link-bait time-sinkers, there are several specific steps that auto financial services companies can take to energize their sites. survey participants accessed the Internet via a mobile phone each week during that period. of the U.S.

Project 134

Project Nielsen Insurance Mobile 134

Mindjumpers

JANUARY 6, 2012

Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts — a number that will only grow.”

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Marketing Salary Survey: Social Media Marketing by Aquent. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). And much more.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

NOVEMBER 20, 2015

With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown. While food and fashion brands have always been prominent advertisers, a survey of the top brands advertising with bloggers finds the rise of subscription-based advertisers.

Advertising 60

Advertising Data Collaboration Blogger 60

Writtent Blog

NOVEMBER 25, 2014

In fact, the average among the 100 most popular blogs in a survey by Blog Pros was really high. Research shows that companies who’s blog posts include infographics grow their traffic 12% faster than their competitors. Nielsen Norman group has found that pictures of people aren’t just engaging. Use More Images.

Data 111

Data Tips Nielsen Research 111

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Marissa McNaughton looks at social media use among America’s largest companies.

Statistics 190

Statistics Research Social Media B2B 190

Writtent Blog

JULY 1, 2014

In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works. So why not drastically boost your traffic by designing a survey, and publishing your results in the form of an original white paper? Spend More Money.

Content 95

Content Nielsen Marketing Repository 95

Buffer Social

MARCH 16, 2017

A survey by Strata in 2016 found that 63 percent of US ad agency professionals planned to use Instagram ads for their clients. Facebook surveyed 11,000 young adults (13 to 24) across 13 markets and discovered that some of the most popular topics on Instagram are: fashion/beauty. Navigating to the Facebook Ads Manager. Button text.

Instagram 111

Instagram Advertising URL FAQ 111

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145